Bayone
Marketing Coordinator
Bayone, San Jose, California, United States, 95199
Job Description: Request #: Request #47485-1Official Job Title?: Marketing Programs ManagerMax Hourly Bill Rate?: $58.75Duration?: 10/1/2024 to 4/30/2025Years of experience?: 5+Location?: Open to 100% remote, anywhere in USHow many rounds of Interview? : 2 rounds of interview
The Marketing Programs Manager is a dynamic role for an organized and results driven B2B marketer. This person will support the creation of demand generating media programs, including content syndication, webinars, and intent programs, and provide support to the other program managers. They will support day to day operational tasks and work cross functionality with both other Cisco teams and outside vendors to create and run pipeline generating programs. Responsibilities include:• Maintain and organize process documents using Sharepoint and Box• Populate quarterly campaign project details document and support program leaders with tickets for campaign setup• Own Integrate (lead delivery tool) campaign setup and edits• Copywrite campaign descriptions and follow-up emails• Own campaign pacing, creating and distributing weekly reports involving data review and analysis from multiple sources• Project manage vendors including QAing landing pages/emails, campaign optimizations, invoicing and pacing• Pull, compile and analyze data to distribute strategic findings and offer data-driven suggestions• Work closely with the Digital Acquisition team to understand the need of the channel and pivot priorities accordingly• bility to work with marketing counterparts to develop campaigns that will enhance marketing reach and increase KPIs• Collaborate with internal team members and vendors on a daily basis• bility to be creative, including A/B testing for marketing communications and ideas for new program tactics
Who you are:• 7+ years of relevant experience• Experience managing demand generation channels and familiarization with content syndication and webinars• Strong analytical skills and excellent eye for detail• bility to hit fast-moving deadlines and juggle multiple projects with multiple stakeholders at once• Strong analytical skills and data-driven thinking• bility to work with large sets of data and skillset to segment and analyze findings• Positive attitude and stamina to collaborate with others on a daily basis• Comfortable working in a large organization and reaching out to other marketers with questions/ collaboration needs
The Marketing Programs Manager is a dynamic role for an organized and results driven B2B marketer. This person will support the creation of demand generating media programs, including content syndication, webinars, and intent programs, and provide support to the other program managers. They will support day to day operational tasks and work cross functionality with both other Cisco teams and outside vendors to create and run pipeline generating programs. Responsibilities include:• Maintain and organize process documents using Sharepoint and Box• Populate quarterly campaign project details document and support program leaders with tickets for campaign setup• Own Integrate (lead delivery tool) campaign setup and edits• Copywrite campaign descriptions and follow-up emails• Own campaign pacing, creating and distributing weekly reports involving data review and analysis from multiple sources• Project manage vendors including QAing landing pages/emails, campaign optimizations, invoicing and pacing• Pull, compile and analyze data to distribute strategic findings and offer data-driven suggestions• Work closely with the Digital Acquisition team to understand the need of the channel and pivot priorities accordingly• bility to work with marketing counterparts to develop campaigns that will enhance marketing reach and increase KPIs• Collaborate with internal team members and vendors on a daily basis• bility to be creative, including A/B testing for marketing communications and ideas for new program tactics
Who you are:• 7+ years of relevant experience• Experience managing demand generation channels and familiarization with content syndication and webinars• Strong analytical skills and excellent eye for detail• bility to hit fast-moving deadlines and juggle multiple projects with multiple stakeholders at once• Strong analytical skills and data-driven thinking• bility to work with large sets of data and skillset to segment and analyze findings• Positive attitude and stamina to collaborate with others on a daily basis• Comfortable working in a large organization and reaching out to other marketers with questions/ collaboration needs