Vanguard Charitable
Content and Design Team Leader
Vanguard Charitable, Malvern, Pennsylvania, United States, 19355
Position
Content and Design Team Leader
Reports to
Marketing Manager
Compensation
This is a full-time, Exempt, grade 7 position
Date
July 2024
Summary
Manages a multi-disciplinary team of content and design professionals. Works with the team to complete projects and provide editorial oversight, narrative framing, creative design input, and guidance on marketing and growth objectives.
Responsibilities
Sets priorities to balance workload and adjusts resources as necessary. Sets strategy and positioning for copy, design, and team processes. Creates new approaches or processes with enhanced quality and efficiency for the near-term. Manages multiple projects efficiently. Identifies, evaluates, and resolves highest complexity issues.Consults extensively with the marketing manager, relevant leaders, and creative to understand business goals, marketing goals, and communications needs. Applies advanced subject matter expertise to pitch new ideas and find creative ways to tell Vanguard Charitable’s story.Responsible to contribute to marketing goals and business needs ranging from editing, content development, portals and website content, surveys, ad copy, creative content, regulator content, and press releases.Maintains and divulges in-depth and up-to-date knowledge of financial and nonprofit industries and of Vanguard Charitable’s products, offers, processes, and/or services. Stays current on competitive analysis and market research.Champions and interprets branding standards. Supports strategies and programs that advance the consistent representation of the Vanguard Charitable’s brand across channels. Ensures that deliverables meet all brand standards, marketing objectives, SEO / SEM targets, and compliance/regulatory requirements.Directs department quality initiatives and supports quality metrics. Analyzes data and develops process improvements.Drives skill enhancement initiatives in the team with clear milestones through knowledge sharing, cross training, professional development, and rotation.Provides editorial direction and guidance across mediums by working closely and collaboratively with designers, developers, marketing manager, PR agency, regulatory teams and business leaders. Serves as mentor to less experienced writers and designers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.Monitors and report team performance to the Marketing Manager and work in cohort to identify improvement areas and implement action plans and track them to closure. The CDTL will establish a culture of in-depth analysis, conceptual thinking, exemplary quality, and solutions mindset within the team.Acts as an editor for high-profile or rush content.Participates in special projects and performs other duties as assigned.Requirements
Undergraduate degree in writing / literature or an equivalent combination of training and experience.Minimum five years’ experience in content development, editorial and creative management roles.Previous experience in coaching/mentoring other writers, editors, and proofreaders is desirable.Preferred demonstrated experience leading a team towards shared goals or managing people.Demonstrated expertise with creative processes.Experience in managing multi-channel, multi-segment marketing campaigns a plus.Excellent written and verbal communication skills, including strong facilitation and presentation skills to varying audiences.Strong understanding of best practices in online communications.Demonstrated ability to explain complex subject matter to any audience.Demonstrated organizational skills and attention to detail.Strong interpersonal skills and professional demeanor.Ability to provide guidance and mentoring to creative professionals.Proficiency in Microsoft Office. Experience with Pardot, Salesforce, CRMs or CMS systems highly preferred.Technology savvy and ability to learn and adopt to relevant tools quickly.Ability to learn technical concepts quickly and complete multiple assignments simultaneously with high quality.Ability to interact at all levels of the organization.Ability to work independently.Ability to effectively manage multiple priorities.
Content and Design Team Leader
Reports to
Marketing Manager
Compensation
This is a full-time, Exempt, grade 7 position
Date
July 2024
Summary
Manages a multi-disciplinary team of content and design professionals. Works with the team to complete projects and provide editorial oversight, narrative framing, creative design input, and guidance on marketing and growth objectives.
Responsibilities
Sets priorities to balance workload and adjusts resources as necessary. Sets strategy and positioning for copy, design, and team processes. Creates new approaches or processes with enhanced quality and efficiency for the near-term. Manages multiple projects efficiently. Identifies, evaluates, and resolves highest complexity issues.Consults extensively with the marketing manager, relevant leaders, and creative to understand business goals, marketing goals, and communications needs. Applies advanced subject matter expertise to pitch new ideas and find creative ways to tell Vanguard Charitable’s story.Responsible to contribute to marketing goals and business needs ranging from editing, content development, portals and website content, surveys, ad copy, creative content, regulator content, and press releases.Maintains and divulges in-depth and up-to-date knowledge of financial and nonprofit industries and of Vanguard Charitable’s products, offers, processes, and/or services. Stays current on competitive analysis and market research.Champions and interprets branding standards. Supports strategies and programs that advance the consistent representation of the Vanguard Charitable’s brand across channels. Ensures that deliverables meet all brand standards, marketing objectives, SEO / SEM targets, and compliance/regulatory requirements.Directs department quality initiatives and supports quality metrics. Analyzes data and develops process improvements.Drives skill enhancement initiatives in the team with clear milestones through knowledge sharing, cross training, professional development, and rotation.Provides editorial direction and guidance across mediums by working closely and collaboratively with designers, developers, marketing manager, PR agency, regulatory teams and business leaders. Serves as mentor to less experienced writers and designers by providing specific feedback on their copy, story ideas, new media formatting, and interviewing skills.Monitors and report team performance to the Marketing Manager and work in cohort to identify improvement areas and implement action plans and track them to closure. The CDTL will establish a culture of in-depth analysis, conceptual thinking, exemplary quality, and solutions mindset within the team.Acts as an editor for high-profile or rush content.Participates in special projects and performs other duties as assigned.Requirements
Undergraduate degree in writing / literature or an equivalent combination of training and experience.Minimum five years’ experience in content development, editorial and creative management roles.Previous experience in coaching/mentoring other writers, editors, and proofreaders is desirable.Preferred demonstrated experience leading a team towards shared goals or managing people.Demonstrated expertise with creative processes.Experience in managing multi-channel, multi-segment marketing campaigns a plus.Excellent written and verbal communication skills, including strong facilitation and presentation skills to varying audiences.Strong understanding of best practices in online communications.Demonstrated ability to explain complex subject matter to any audience.Demonstrated organizational skills and attention to detail.Strong interpersonal skills and professional demeanor.Ability to provide guidance and mentoring to creative professionals.Proficiency in Microsoft Office. Experience with Pardot, Salesforce, CRMs or CMS systems highly preferred.Technology savvy and ability to learn and adopt to relevant tools quickly.Ability to learn technical concepts quickly and complete multiple assignments simultaneously with high quality.Ability to interact at all levels of the organization.Ability to work independently.Ability to effectively manage multiple priorities.