EssilorLuxottica
Marketing Manager
EssilorLuxottica, Seattle, Washington, us, 98127
Requisition ID:
855417Store # : 130031 Pearle US FIELDPosition: Full-Time
At every neighborhood Pearle Vision we believe nothing should keep patients from getting the eye care they need. Consider working for a Pearle Vision right in your community. We look for employees who are creative, energetic, and people focused looking for exciting opportunities in eye care or retail.
GENERAL FUNCTIONThe Marketing Manager serves as a key partner with both the operations and centralized brand team to ensure marketing resources are applied effectively and efficiently to maximize individual store, DMA performance and overall brand alignment, both corporate and franchise. The Marketing Manager is responsible for the administration of the brand's Neighborhood Marketing Program (C.O.R.N.E.A.) across Corporate and Licensed Operator Locations US, Canada, and Puerto Rico.MAJOR DUTIES AND RESPONSIBILITIESServes as the lead resource for Marketing Managers, Business Consultants and Territory Directors for the day to day administration and execution of the C.O.R.N.E.A program and drives continued growth of the program.Designs and monitors key KPI's associated with the C.O.R.N.E.A platform.Works as liaison between field and home office and communicates national marketing and merchandising strategies.Partners with marketing leads on annual budget process for field activity in respective DMA.Encourages Licensed Operators to participate in brand sponsored marketing programs.Works closely with field operations to assist Licensed Operators and Corporate Stores on store specific marketing support.Assists with set up of local microsites. Leads set up of Facebook, Yelp, and other social mediums; ensures accurate store information on search engines; monitors Microsite and social media content.Works with media buying agency for media plan development of 2% local co-op funds. Partners with field operations and key franchisees in each market to ensure voting acceptance of recommended plans.Presents plans at co-op marketing meetings and supervises the implementation of approved plans for all markets.Provides quarterly plan updates with all national and local media vehicles to all markets.Meets with new Licensed Operators in the respective DMA to educate them on the elements of Pearle's grand opening program and kit. Also provides education on co-op charter, brand standards and merchandising programs.Supervises the implementation of the plan with agencies.Assists stores with initial set-up of graphics /fixtures and ensures continued compliance with store visual merchandizing.Investigates local market competitive condition and uncovers store marketing opportunities.Partners with all US TD's for approval of all corporate store specific marketing requests, ensuring brand compliance and KPI settings.BASIC QUALIFICATIONS
Bachelor Degree5+ years' experience - marketing or media experienceExperience in planning and execution of local store marketing with responsibility for managing budgets, agency or media partnersEntrepreneurialExcellent written and verbal communications skills with proven ability to influence decisions of others using consumer and business insights to support rationalStrong understanding of key marketing and communications principles including strategy, media planning, promotion and pricingPREFERRED QUALIFICATIONS
2+ years of field marketing experienceFranchise experience
Pay Range: 93,592.76 - 141,288.04
Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.
855417Store # : 130031 Pearle US FIELDPosition: Full-Time
At every neighborhood Pearle Vision we believe nothing should keep patients from getting the eye care they need. Consider working for a Pearle Vision right in your community. We look for employees who are creative, energetic, and people focused looking for exciting opportunities in eye care or retail.
GENERAL FUNCTIONThe Marketing Manager serves as a key partner with both the operations and centralized brand team to ensure marketing resources are applied effectively and efficiently to maximize individual store, DMA performance and overall brand alignment, both corporate and franchise. The Marketing Manager is responsible for the administration of the brand's Neighborhood Marketing Program (C.O.R.N.E.A.) across Corporate and Licensed Operator Locations US, Canada, and Puerto Rico.MAJOR DUTIES AND RESPONSIBILITIESServes as the lead resource for Marketing Managers, Business Consultants and Territory Directors for the day to day administration and execution of the C.O.R.N.E.A program and drives continued growth of the program.Designs and monitors key KPI's associated with the C.O.R.N.E.A platform.Works as liaison between field and home office and communicates national marketing and merchandising strategies.Partners with marketing leads on annual budget process for field activity in respective DMA.Encourages Licensed Operators to participate in brand sponsored marketing programs.Works closely with field operations to assist Licensed Operators and Corporate Stores on store specific marketing support.Assists with set up of local microsites. Leads set up of Facebook, Yelp, and other social mediums; ensures accurate store information on search engines; monitors Microsite and social media content.Works with media buying agency for media plan development of 2% local co-op funds. Partners with field operations and key franchisees in each market to ensure voting acceptance of recommended plans.Presents plans at co-op marketing meetings and supervises the implementation of approved plans for all markets.Provides quarterly plan updates with all national and local media vehicles to all markets.Meets with new Licensed Operators in the respective DMA to educate them on the elements of Pearle's grand opening program and kit. Also provides education on co-op charter, brand standards and merchandising programs.Supervises the implementation of the plan with agencies.Assists stores with initial set-up of graphics /fixtures and ensures continued compliance with store visual merchandizing.Investigates local market competitive condition and uncovers store marketing opportunities.Partners with all US TD's for approval of all corporate store specific marketing requests, ensuring brand compliance and KPI settings.BASIC QUALIFICATIONS
Bachelor Degree5+ years' experience - marketing or media experienceExperience in planning and execution of local store marketing with responsibility for managing budgets, agency or media partnersEntrepreneurialExcellent written and verbal communications skills with proven ability to influence decisions of others using consumer and business insights to support rationalStrong understanding of key marketing and communications principles including strategy, media planning, promotion and pricingPREFERRED QUALIFICATIONS
2+ years of field marketing experienceFranchise experience
Pay Range: 93,592.76 - 141,288.04
Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.