MetLife
Senior Product Marketing Manager
MetLife, Bridgewater, Massachusetts, us, 02324
Posting Location: New York, New YorkCountry: United StatesWorking Schedule: Full-TimeWork Arrangement: HybridRelocation Assistance Available: NoPosted Date: 22-Jul-2024Job ID: 3615Description and Requirements
Function: Global Brand & Marketing (GBM), US Group Benefits Employer MarketingWe are seeking a
Senior Product Marketing Manager
to help accelerate growth for MetLife’s Group Benefits business. You’ll work across our key market segments, becoming familiar with MetLife’s broad range of industry-leading core and voluntary benefits products and shaping crucial strategies to drive impact. In this role, you will help drive product brand competitiveness and awareness, consideration, and engagement with our key B2B audiences through compelling product content and marketing strategies.Overall, your work will help to fuel MetLife’s purpose of being a trusted partner to help customers manage life’s twists and turns, generating financial security for our customers and providing peace of mind for employees and families when life is surprising and uncertain.About the RoleAs a
Senior Product Marketing Manager , you will be responsible for developing impactful marketing strategies that reach our target employer and broker audiences—leading to revenue lift, market growth, increased product awareness and consideration, and ongoing industry leadership.In this role, you’ll work on the
Employer Product Marketing
team, which has responsibility for building B2B marketing content and strategies to activate key insights in powerful, differentiating ways. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, HSA, Financial Wellness, and Legal Plans.You’ll work firsthand with key business partners, stakeholders, and leadership on an array of fast-paced initiatives, furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention. You’ll support the creation of differentiated and impactful go-to-market strategies and content based on insights and data, enabling sales to engage prospects and partners, grow relationships, and win new business. You will also partner with product leadership to guide new product development, leveraging customer perspectives and insights.This role will work closely with other teams within and outside of Marketing, including members of our Product Center of Excellence, Product Development, Employee Marketing, Strategy, and Communications. You’ll build strategic partnerships with key stakeholders to guide strategies and content, ensuring a cohesive and consistent approach across products, channels, and audiences.Key ResponsibilitiesBuild compelling, forward-looking product value propositions based on data and insights that drive differentiation and growth.Maintain product situation assessment to capture market, sales, and customer dynamics and evolving needs, translating key insights into actionable marketing strategies that drive short- and long-term impact.Establish and regularly review marketing strategy (OKRs), aligned to business and product priorities.Support product development efforts, providing consultative expertise based on a deep customer and market perspective.Develop robust activation plans and content development strategy to execute on value propositions across key digital and non-digital channels for B2B audiences.Build strategic messaging framework and marketing collateral to support sales.Gain a deep understanding of MetLife’s target customers, and translate needs and preferences to drive compelling communications.Identify opportunities to drive cohesiveness, consistency, and efficiency across MetLife’s Group Benefits product portfolio.Support the development of go-to-market strategies for new product launches and innovation opportunities.Collaborate with Insights & Intelligence team to shape product research opportunities to achieve desired outcomes to inform product strategy/value proposition.Develop a keen understanding of Group Benefits business and key offerings, and guide marketing strategies and recommendations to achieve business objectives.Maintain budget including ongoing tracking and reporting to leadership, and provide input to annual strategic/financial planning process.Identify opportunities across Product Marketing team to drive efficiency and optimize processes.Perform other related duties as assigned or required.Work collaboratively with outside creative marketing agencies.About YouRequirements8-10 years of relevant professional experience in marketing and/or financial services industry.High School diploma or equivalent required, Bachelor’s Degree highly preferred; MBA a plus.Experience navigating a matrixed business environment.Proven track record of innovation and forward-thinking solutions to business challenges.The salary range for applicants for this position is 103,100 - 135,000.Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance, and much more!About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits, and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Submit your CV and any additional required information after you have read this description by clicking on the application button.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!Equal Employment Opportunity/Disability/VeteransIf you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
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Function: Global Brand & Marketing (GBM), US Group Benefits Employer MarketingWe are seeking a
Senior Product Marketing Manager
to help accelerate growth for MetLife’s Group Benefits business. You’ll work across our key market segments, becoming familiar with MetLife’s broad range of industry-leading core and voluntary benefits products and shaping crucial strategies to drive impact. In this role, you will help drive product brand competitiveness and awareness, consideration, and engagement with our key B2B audiences through compelling product content and marketing strategies.Overall, your work will help to fuel MetLife’s purpose of being a trusted partner to help customers manage life’s twists and turns, generating financial security for our customers and providing peace of mind for employees and families when life is surprising and uncertain.About the RoleAs a
Senior Product Marketing Manager , you will be responsible for developing impactful marketing strategies that reach our target employer and broker audiences—leading to revenue lift, market growth, increased product awareness and consideration, and ongoing industry leadership.In this role, you’ll work on the
Employer Product Marketing
team, which has responsibility for building B2B marketing content and strategies to activate key insights in powerful, differentiating ways. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, HSA, Financial Wellness, and Legal Plans.You’ll work firsthand with key business partners, stakeholders, and leadership on an array of fast-paced initiatives, furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention. You’ll support the creation of differentiated and impactful go-to-market strategies and content based on insights and data, enabling sales to engage prospects and partners, grow relationships, and win new business. You will also partner with product leadership to guide new product development, leveraging customer perspectives and insights.This role will work closely with other teams within and outside of Marketing, including members of our Product Center of Excellence, Product Development, Employee Marketing, Strategy, and Communications. You’ll build strategic partnerships with key stakeholders to guide strategies and content, ensuring a cohesive and consistent approach across products, channels, and audiences.Key ResponsibilitiesBuild compelling, forward-looking product value propositions based on data and insights that drive differentiation and growth.Maintain product situation assessment to capture market, sales, and customer dynamics and evolving needs, translating key insights into actionable marketing strategies that drive short- and long-term impact.Establish and regularly review marketing strategy (OKRs), aligned to business and product priorities.Support product development efforts, providing consultative expertise based on a deep customer and market perspective.Develop robust activation plans and content development strategy to execute on value propositions across key digital and non-digital channels for B2B audiences.Build strategic messaging framework and marketing collateral to support sales.Gain a deep understanding of MetLife’s target customers, and translate needs and preferences to drive compelling communications.Identify opportunities to drive cohesiveness, consistency, and efficiency across MetLife’s Group Benefits product portfolio.Support the development of go-to-market strategies for new product launches and innovation opportunities.Collaborate with Insights & Intelligence team to shape product research opportunities to achieve desired outcomes to inform product strategy/value proposition.Develop a keen understanding of Group Benefits business and key offerings, and guide marketing strategies and recommendations to achieve business objectives.Maintain budget including ongoing tracking and reporting to leadership, and provide input to annual strategic/financial planning process.Identify opportunities across Product Marketing team to drive efficiency and optimize processes.Perform other related duties as assigned or required.Work collaboratively with outside creative marketing agencies.About YouRequirements8-10 years of relevant professional experience in marketing and/or financial services industry.High School diploma or equivalent required, Bachelor’s Degree highly preferred; MBA a plus.Experience navigating a matrixed business environment.Proven track record of innovation and forward-thinking solutions to business challenges.The salary range for applicants for this position is 103,100 - 135,000.Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance, and much more!About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits, and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Submit your CV and any additional required information after you have read this description by clicking on the application button.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!Equal Employment Opportunity/Disability/VeteransIf you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
#J-18808-Ljbffr