G-P
Senior Data Analyst (Marketing Analytics)
G-P, Boston, Massachusetts, us, 02298
G-P’s automated, AI-driven global employment platform, designed by our technical teams and powered by our worldwide HR experts, enables our customers to hire, onboard, and manage the best talent they can find, anywhere in the world.
Apply (by clicking the relevant button) after checking through all the related job information below.As the leader in the Employer of Record industry, we simplify global business by allowing companies to grow to new countries and test new markets compliantly, without the hassle of setting up branch offices or subsidiaries.
With diverse teams all around the world, our people are the heartbeat of the company and the reason why G-P is a fun and inclusive place to work. We encourage and support personal growth and career development, trust our team members with the autonomy to do their best work, and believe in recognition for a job well done.
Did we mention you can experience all of this while working remotely? As a remote-first employer, we value your experience and skills more than where you are located. Join our collaborative work environment where you can make a real impact and love the work you’re doing!
About this position:
As a Senior Data Analyst (Marketing Analytics), you will be responsible for analyzing website data to identify areas of improvement and optimize user experience. You will collaborate with cross-functional teams to enhance website performance, increase conversion rates, and support marketing initiatives with actionable insights. Your analytical expertise and strategic thinking will be critical in driving our website's success.
Key Responsibilities:
Website Performance Analysis:
Analyze website traffic, user behavior, and conversion data using web analytics tools such as Google Analytics.
Identify trends, patterns, and opportunities for improvement in website performance and user engagement.
Conversion Rate Optimization (CRO):
Conduct A/B testing and multivariate testing to evaluate the effectiveness of website design, content, and features.
Develop and implement strategies to increase conversion rates and improve user journey efficiency.
Reporting and Insights:
Create detailed reports and dashboards to communicate website performance metrics and insights to stakeholders.
Develop actionable recommendations based on data analysis to inform marketing and development strategies.
Collaboration and Communication:
Work closely with marketing, design, product, and development teams to align website improvements with business goals.
Communicate findings and strategies effectively to both technical and non-technical stakeholders.
What we are looking for:
Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
4-6 years of experience in web analytics, digital marketing, or a related role.
Experience working in a Product-led business.
Expertise in data analytics tools and technologies (e.g., SQL, Python/R, Tableau, Looker) and proficiency in data modeling and visualization.
Strong understanding of website performance metrics, conversion optimization, and user experience principles.
Strong business acumen and ability to translate complex data insights into actionable recommendations and strategic initiatives.
Excellent communication and stakeholder management skills with the ability to influence and align cross-functional teams towards common goals.
The annual gross base salary range for this position is $116,000 to $145,000. Actual compensation for this position may vary and will depend on multiple factors including relevant qualifications, experience, education, and geographic location. This position is also eligible for an annual bonus dependent on various factors, including and without limitation, individual and company performance in addition to base salary.
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical insurance, dental insurance, vision insurance, 401k, and sabbatical after 5 years of service.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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Apply (by clicking the relevant button) after checking through all the related job information below.As the leader in the Employer of Record industry, we simplify global business by allowing companies to grow to new countries and test new markets compliantly, without the hassle of setting up branch offices or subsidiaries.
With diverse teams all around the world, our people are the heartbeat of the company and the reason why G-P is a fun and inclusive place to work. We encourage and support personal growth and career development, trust our team members with the autonomy to do their best work, and believe in recognition for a job well done.
Did we mention you can experience all of this while working remotely? As a remote-first employer, we value your experience and skills more than where you are located. Join our collaborative work environment where you can make a real impact and love the work you’re doing!
About this position:
As a Senior Data Analyst (Marketing Analytics), you will be responsible for analyzing website data to identify areas of improvement and optimize user experience. You will collaborate with cross-functional teams to enhance website performance, increase conversion rates, and support marketing initiatives with actionable insights. Your analytical expertise and strategic thinking will be critical in driving our website's success.
Key Responsibilities:
Website Performance Analysis:
Analyze website traffic, user behavior, and conversion data using web analytics tools such as Google Analytics.
Identify trends, patterns, and opportunities for improvement in website performance and user engagement.
Conversion Rate Optimization (CRO):
Conduct A/B testing and multivariate testing to evaluate the effectiveness of website design, content, and features.
Develop and implement strategies to increase conversion rates and improve user journey efficiency.
Reporting and Insights:
Create detailed reports and dashboards to communicate website performance metrics and insights to stakeholders.
Develop actionable recommendations based on data analysis to inform marketing and development strategies.
Collaboration and Communication:
Work closely with marketing, design, product, and development teams to align website improvements with business goals.
Communicate findings and strategies effectively to both technical and non-technical stakeholders.
What we are looking for:
Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
4-6 years of experience in web analytics, digital marketing, or a related role.
Experience working in a Product-led business.
Expertise in data analytics tools and technologies (e.g., SQL, Python/R, Tableau, Looker) and proficiency in data modeling and visualization.
Strong understanding of website performance metrics, conversion optimization, and user experience principles.
Strong business acumen and ability to translate complex data insights into actionable recommendations and strategic initiatives.
Excellent communication and stakeholder management skills with the ability to influence and align cross-functional teams towards common goals.
The annual gross base salary range for this position is $116,000 to $145,000. Actual compensation for this position may vary and will depend on multiple factors including relevant qualifications, experience, education, and geographic location. This position is also eligible for an annual bonus dependent on various factors, including and without limitation, individual and company performance in addition to base salary.
G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical insurance, dental insurance, vision insurance, 401k, and sabbatical after 5 years of service.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
#J-18808-Ljbffr