Ford Motor Company
Marketing Technology and Governance Lead
Ford Motor Company, Phoenix, Arizona, United States, 85003
Ford Motor Company Marketing Technology and Governance Lead - Phoenix, Arizona As the Marketing Technology and Governance Lead, you will serve as a product owner and support continuous improvement efforts for the MarTech stack to enhance efficiencies and support business strategies. You will oversee business cases and lead technology projects in partnership with our agency for the Martech stack and internal partners. You will be viewed as the super-user for Salesforce, Adobe, MS Dynamics, Google Cloud Platform, etc.
Apply below after reading through all the details and supporting information regarding this job opportunity.What you'll do…Lead continuous improvement efforts across teams to enhance efficiencies and support business strategies via the Martech platformPrioritize internal IT and vendor work for CRM tools with a focus on achieving business goals and KPIsInfluence creative and digital marketing development and design through deep knowledge of systems and practice standardsOversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiativesEnsure development of reusable layouts/templates for email systems along with developing the UIEnsure best practices are followed in development and use of Salesforce creative and digital marketing development and design through deep knowledge of systems and practice standardsOversee weekly ticket grooming and backlog prioritization to support marketing strategy and program initiativesDesign, build, and scale a process to support increased volume-managing the performance and optimization of the marketing department effectiveness by employing a consultative, data-driven approach informed by past experience and best practicesSupport the marketing team’s planning, budget management, project management, platform/tools management, and interdepartmental communication processesScale a centralized enablement resource for marketing, sales, and channel partners. Interpret internal and external business challenges and recommend best practices to improve campaignsYou'll have…Bachelor's in marketing, Digital Technology, or related fieldMinimum of 8 years of Salesforce Marketing Cloud and/or similar Martech such as Epsilon, Adobe, etc. experience in high growth companies and extensive experience in marketing technology implementation across highly matrix organizationsExpert in advanced lead management, including lead life cycle, capturing enrichment, quality, privacy, marketability matching, scoring, routing, and conversionEven better, you may have…Partner with stakeholders from various team’s such as sales, operations, legal, product, and engineeringAdvocate and get necessary buy-in for new technologies and scalable processes/programsExcellence communication and interpersonal skills with the ability to engage with Senior Leadership and key stakeholdersAbility to work in a matrixed environment and build trusted relationships across a diverse group of stakeholdersExecutive presence with the ability to present ideas, make recommendations, and provide rationale, and advise leaders and their teams on communication and capabilitiesSalesforce Marketing Cloud Certification PreferredPrior experience with Adobe, Epsilon Experience, Microsoft Dynamics, and other Martech systemsPMP CertifiedFor a detailed look at our benefits, click here:New Hire Benefits hereThis position is a salary grade LL5Visa sponsorship is not available for this positionCandidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hireWe are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660
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Apply below after reading through all the details and supporting information regarding this job opportunity.What you'll do…Lead continuous improvement efforts across teams to enhance efficiencies and support business strategies via the Martech platformPrioritize internal IT and vendor work for CRM tools with a focus on achieving business goals and KPIsInfluence creative and digital marketing development and design through deep knowledge of systems and practice standardsOversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiativesEnsure development of reusable layouts/templates for email systems along with developing the UIEnsure best practices are followed in development and use of Salesforce creative and digital marketing development and design through deep knowledge of systems and practice standardsOversee weekly ticket grooming and backlog prioritization to support marketing strategy and program initiativesDesign, build, and scale a process to support increased volume-managing the performance and optimization of the marketing department effectiveness by employing a consultative, data-driven approach informed by past experience and best practicesSupport the marketing team’s planning, budget management, project management, platform/tools management, and interdepartmental communication processesScale a centralized enablement resource for marketing, sales, and channel partners. Interpret internal and external business challenges and recommend best practices to improve campaignsYou'll have…Bachelor's in marketing, Digital Technology, or related fieldMinimum of 8 years of Salesforce Marketing Cloud and/or similar Martech such as Epsilon, Adobe, etc. experience in high growth companies and extensive experience in marketing technology implementation across highly matrix organizationsExpert in advanced lead management, including lead life cycle, capturing enrichment, quality, privacy, marketability matching, scoring, routing, and conversionEven better, you may have…Partner with stakeholders from various team’s such as sales, operations, legal, product, and engineeringAdvocate and get necessary buy-in for new technologies and scalable processes/programsExcellence communication and interpersonal skills with the ability to engage with Senior Leadership and key stakeholdersAbility to work in a matrixed environment and build trusted relationships across a diverse group of stakeholdersExecutive presence with the ability to present ideas, make recommendations, and provide rationale, and advise leaders and their teams on communication and capabilitiesSalesforce Marketing Cloud Certification PreferredPrior experience with Adobe, Epsilon Experience, Microsoft Dynamics, and other Martech systemsPMP CertifiedFor a detailed look at our benefits, click here:New Hire Benefits hereThis position is a salary grade LL5Visa sponsorship is not available for this positionCandidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hireWe are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660
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