Senior Manager of Paid Search Marketing

WindStream Communications - Senior Manager of Paid Search Marketing - Cheyenne, Wyoming As a Senior Manager of Paid Search Marketing at Windstream, you will be responsible for managing and optimizing paid search campaigns across various platforms to drive performance and achieve business goals. You will work closely with the paid search lead, internal teams, and external partners to develop and implement effective strategies. This role requires a deep understanding of paid search best practices, strong analytical skills, and the ability to thrive in a fast-paced environment.What You'll Do: Develop and execute paid search campaigns on platforms like Google Ads and Bing Ads.Conduct keyword research and analysis for campaign optimization.Create and optimize ad copy, landing pages, and bidding strategies.Monitor campaign performance, provide reporting, and identify optimization opportunities.Stay updated on industry trends, conduct competitive analysis, and recommend new strategies.Collaborate with cross-functional teams to ensure campaign execution.Provide strategic recommendations based on data-driven insights.Participate in meetings and presentations to share updates and insights.Mentor and guide junior team members.Minimum Requirements: Bachelor's degree in Marketing, Advertising, Business, or related field.3-4 years of experience in managing paid search campaigns.Deep understanding of SEM principles, best practices, and trends.Experience with Google Ads and Bing Ads.Strong analytical and communication skills.Proven track record of achieving performance goals in a fast-paced environment.Proficiency in Microsoft Office Suite, particularly Excel.#J-18808-Ljbffr