Cyber Crime
Director, Performance Marketing & Revenue Analytics @ Proofpoint
Cyber Crime, Sunnyvale, California, United States, 94087
Director, Performance Marketing & Revenue AnalyticsProofpointProofpoint helps protect people, data and brands against cyber attacks. Offering compliance and cybersecurity solutions for email, web, cloud, and more. It's fun to work in a company where people truly BELIEVE in what they're doing!
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.We're committed to bringing passion and customer focus to the business.Corporate OverviewIn today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:Build and enhance our proven security platformBlend innovation and speed in a constantly evolving cloud environmentAnalyze new threats and offer deep insight through data-driven intelCollaborate with customers to help solve their toughest security challengesWe are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.The RoleProofpoint is seeking an experienced performance marketing and analytics leader. You’ll play a critical role in continuously improving the outcomes of the teams responsible for deploying awareness and pipeline-building activities across all marketing channels and all markets globally. You’ll be interfacing with all levels of the company to build and refine measurement frameworks and communicate results. Your contribution will influence every aspect of our revenue build operations including pipeline-building operations and new product-led growth initiative. Your input will be critical to driving our continued success and accelerated future growth. You will lead a small team that will grow over time.Your day-to-dayCollaborate with marketing, sales, finance, channels, product and other teams to develop and refine marketing investment performance measurement and optimization strategies.Create, refine, and maintain sophisticated dashboards (PowerBI), enabling team members across the organization to access information and make better decisions.Responsibility for the overall marketing technology stack and strategy. Accelerate deployment and integration of latest AI marketing and digital tools to boost marketing performance.Lead product-led growth (PLG) initiative and turn website into a new revenue generation engine.Build technical and business strategies to improve digital performance.Lead marketing database improvement strategy.Lead in the development of consensus for measurement methodologies.Serve as an evangelist and spokesperson for optimized revenue and pipeline generation throughout the global marketing and sales organizations.Drive the development and implementation of scalable processes and systems to improve the efficiency and scalability of the company's revenue generation operations.Deliver data-driven analysis across the entire revenue lifecycle, leading to tactical and strategic areas of improvement that drive results.What you bring to the team6+ years of experience with analytics, digital marketing, growth marketingDeep experience with best-in-class measurement methodologies and tools.Proven track record of developing and executing measurement frameworks and strategies that have driven growth.Experience with revenue funnel analytics; experience in PLG is a plus.Experience building sophisticated predictive forecasts and return on investment models.Minimum general understanding of AI applications in marketing and salesGrowth mindsetExcellent written and verbal communication skillsStrong leadership and influencing skills.Excellent written and presentation skills – the ability to distill complex data into clear and understandable visuals and stories.MBA preferredWhy ProofpointProtecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable pay and/or equity. We offer a competitive benefits package that includes flexible time off, a robust well-being program that provides for 4 global wellbeing days per year, and a 3-week work from anywhere option.Base Pay Ranges:SF Bay Area, New York City Metro Area: Base Pay Range: 189,750.00 - 278,300.00 USDCalifornia (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range: 158,400.00 - 232,320.00 USDAll other cities and states excluding those listed above: Base Pay Range: 144,825.00 - 212,410.00 USD
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.We're committed to bringing passion and customer focus to the business.Corporate OverviewIn today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:Build and enhance our proven security platformBlend innovation and speed in a constantly evolving cloud environmentAnalyze new threats and offer deep insight through data-driven intelCollaborate with customers to help solve their toughest security challengesWe are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.The RoleProofpoint is seeking an experienced performance marketing and analytics leader. You’ll play a critical role in continuously improving the outcomes of the teams responsible for deploying awareness and pipeline-building activities across all marketing channels and all markets globally. You’ll be interfacing with all levels of the company to build and refine measurement frameworks and communicate results. Your contribution will influence every aspect of our revenue build operations including pipeline-building operations and new product-led growth initiative. Your input will be critical to driving our continued success and accelerated future growth. You will lead a small team that will grow over time.Your day-to-dayCollaborate with marketing, sales, finance, channels, product and other teams to develop and refine marketing investment performance measurement and optimization strategies.Create, refine, and maintain sophisticated dashboards (PowerBI), enabling team members across the organization to access information and make better decisions.Responsibility for the overall marketing technology stack and strategy. Accelerate deployment and integration of latest AI marketing and digital tools to boost marketing performance.Lead product-led growth (PLG) initiative and turn website into a new revenue generation engine.Build technical and business strategies to improve digital performance.Lead marketing database improvement strategy.Lead in the development of consensus for measurement methodologies.Serve as an evangelist and spokesperson for optimized revenue and pipeline generation throughout the global marketing and sales organizations.Drive the development and implementation of scalable processes and systems to improve the efficiency and scalability of the company's revenue generation operations.Deliver data-driven analysis across the entire revenue lifecycle, leading to tactical and strategic areas of improvement that drive results.What you bring to the team6+ years of experience with analytics, digital marketing, growth marketingDeep experience with best-in-class measurement methodologies and tools.Proven track record of developing and executing measurement frameworks and strategies that have driven growth.Experience with revenue funnel analytics; experience in PLG is a plus.Experience building sophisticated predictive forecasts and return on investment models.Minimum general understanding of AI applications in marketing and salesGrowth mindsetExcellent written and verbal communication skillsStrong leadership and influencing skills.Excellent written and presentation skills – the ability to distill complex data into clear and understandable visuals and stories.MBA preferredWhy ProofpointProtecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable pay and/or equity. We offer a competitive benefits package that includes flexible time off, a robust well-being program that provides for 4 global wellbeing days per year, and a 3-week work from anywhere option.Base Pay Ranges:SF Bay Area, New York City Metro Area: Base Pay Range: 189,750.00 - 278,300.00 USDCalifornia (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range: 158,400.00 - 232,320.00 USDAll other cities and states excluding those listed above: Base Pay Range: 144,825.00 - 212,410.00 USD
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