Swinerton
Senior External Communications Manager
Swinerton, San Diego, California, United States, 92154
Compensation Range:
$115,000.00 - $155,000.00 Annual Salary
Ensure all your application information is up to date and in order before applying for this opportunity.Job Description Summary:
Oversee and direct team responsible for media relations, public relations, digital media, events management, internal/employee communications, visual communications, and brand management.Job Description:POSITION RESPONSIBILITIES AND DUTIESStrategic Communications Planning:Develop and implement comprehensive communication strategies aligned with the company's overall objectives for maintaining and growing market share, geographic or market penetration, and brand visibility.Work closely with the Company's regional marketing directors to create and implement external campaigns in support of strategic regional, divisional, and local goals.Drive communication plans and campaigns that enhance brand visibility and reputation within the AEC industry.Establish consistent timelines for the communications plan, including achievable key milestones and deadlines.Set challenging yet realistic objectives that can be measured for the return on their respective investments.Incorporate mechanisms for gathering feedback and evaluating the success of the communications efforts.Content Creation and Curation:Develop engaging and informative content tailored to different audiences, including writing and editing press releases, social media posts, and website content.Ensure external messages are clear, consistent, and aligned with strategic goals.Maintain consistency in messaging and branding.Act as a champion for the company’s brand, ensuring that all external communications reflect the company’s identity and core values.Media Relations:Cultivate and maintain relationships with key national media outlets and journalists.Create and distribute press releases and media kits to secure positive media coverage.Participate as part of the firm’s Crisis Communication Task Force; situation analysis, message development, monitoring and response.Public Relations:Develop and execute PR campaigns to promote company initiatives and projects.Identify opportunities for company executives to contribute thought leadership articles in industry publications.Identify speaking opportunities and coordinate participation in industry conferences.Digital Media Management:Oversee the company's online presence, including the website and social media channels.Develop engaging content to support communication goals.Measure the performance of digital media efforts and adjust strategies accordingly.External Publications:Coordinate the planning and production of external publications, including newsletters and industry reports.Manage the distribution channels for external publications; utilizing the most effective platforms to maximize reach.Regional External Communications:Lead a team of regional communications specialists to implement consistent strategies.Work collaboratively with regional and divisional teams to plan and execute industry-facing or client-facing events.Complete other responsibilities as assigned.MINIMUM SKILLS AND EXPERIENCEBachelor’s degree in communications, marketing, or related field preferred.Minimum of ten (10) years of experience in marketing, communications, or branding.Minimum of four (4) years of experience in a team management/leadership role.High-level understanding of the construction, architecture, and/or engineering industry preferred.Advanced knowledge of best practices in modern communications strategies and platforms.Strong team building and leadership capabilities.Excellent verbal and written communication skills.Proficient with Unanet CRM or equal Customer Relationship Management software.Proficiency with Adobe Creative Suite and Microsoft Office.Ability and willingness to travel.SUMMARY OF BENEFITSThis role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), paid vacation, paid sick leave, paid holidays, and other voluntary benefit options.Anticipated Job Application Deadline:
08/26/2024
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$115,000.00 - $155,000.00 Annual Salary
Ensure all your application information is up to date and in order before applying for this opportunity.Job Description Summary:
Oversee and direct team responsible for media relations, public relations, digital media, events management, internal/employee communications, visual communications, and brand management.Job Description:POSITION RESPONSIBILITIES AND DUTIESStrategic Communications Planning:Develop and implement comprehensive communication strategies aligned with the company's overall objectives for maintaining and growing market share, geographic or market penetration, and brand visibility.Work closely with the Company's regional marketing directors to create and implement external campaigns in support of strategic regional, divisional, and local goals.Drive communication plans and campaigns that enhance brand visibility and reputation within the AEC industry.Establish consistent timelines for the communications plan, including achievable key milestones and deadlines.Set challenging yet realistic objectives that can be measured for the return on their respective investments.Incorporate mechanisms for gathering feedback and evaluating the success of the communications efforts.Content Creation and Curation:Develop engaging and informative content tailored to different audiences, including writing and editing press releases, social media posts, and website content.Ensure external messages are clear, consistent, and aligned with strategic goals.Maintain consistency in messaging and branding.Act as a champion for the company’s brand, ensuring that all external communications reflect the company’s identity and core values.Media Relations:Cultivate and maintain relationships with key national media outlets and journalists.Create and distribute press releases and media kits to secure positive media coverage.Participate as part of the firm’s Crisis Communication Task Force; situation analysis, message development, monitoring and response.Public Relations:Develop and execute PR campaigns to promote company initiatives and projects.Identify opportunities for company executives to contribute thought leadership articles in industry publications.Identify speaking opportunities and coordinate participation in industry conferences.Digital Media Management:Oversee the company's online presence, including the website and social media channels.Develop engaging content to support communication goals.Measure the performance of digital media efforts and adjust strategies accordingly.External Publications:Coordinate the planning and production of external publications, including newsletters and industry reports.Manage the distribution channels for external publications; utilizing the most effective platforms to maximize reach.Regional External Communications:Lead a team of regional communications specialists to implement consistent strategies.Work collaboratively with regional and divisional teams to plan and execute industry-facing or client-facing events.Complete other responsibilities as assigned.MINIMUM SKILLS AND EXPERIENCEBachelor’s degree in communications, marketing, or related field preferred.Minimum of ten (10) years of experience in marketing, communications, or branding.Minimum of four (4) years of experience in a team management/leadership role.High-level understanding of the construction, architecture, and/or engineering industry preferred.Advanced knowledge of best practices in modern communications strategies and platforms.Strong team building and leadership capabilities.Excellent verbal and written communication skills.Proficient with Unanet CRM or equal Customer Relationship Management software.Proficiency with Adobe Creative Suite and Microsoft Office.Ability and willingness to travel.SUMMARY OF BENEFITSThis role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), paid vacation, paid sick leave, paid holidays, and other voluntary benefit options.Anticipated Job Application Deadline:
08/26/2024
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