MEDICA HEALTH PLANS
Director Commercial Marketing
MEDICA HEALTH PLANS, Madison, Wisconsin, us, 53774
MEDICA HEALTH PLANS Director Commercial Marketing MADISON , Wisconsin Apply Now
JOB REQUIREMENTS: Description Medica\'s Director of Commercial marketingis responsible for strategic leadership, development, execution andperformance of commercial marketing, proposal development and deliverythat supports sales growth and retention goals of the organization andstrengthens the Medica brand.
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
Key Accountabilities: Lead strategy andoversee successful execution of marketing campaigns that supportcommercial sales, growth and retention goals, and aligns withorganizational business goals and priorities Collaborate with leadersacross the organization to validate priorities, ensure alignment andestablish critical partnerships that help advance and improve Medica\'sposition in the market through effective employer, broker, member andprovider marketing campaigns and communications and deliver successfulcommercial go-to-market strategies Participate in strategic planning andsupporting efforts to evolve and deliver on the short and long-termCommercial Marketing goals and the broader commercial segments andorganization Lead the pursuit of operational excellence throughautomation, streamlined processes and data-driven practice acrosscommercial marketing team to optimize ROI, reduce admin costs & driveresults Develop and deliver strategic marketing andmember/employer/provider experience plans that drive personalization,customization, operational efficiencies, support improved audienceexperience (onboarding, retention, clinical and quality measures)Develop and drive digital adoption and self-service programs and toolsDevelop strategic marketing plans to support Accountable CareOrganization (ACO) partnerships and optimize personalization andcustomization of differentiated message and experience.
Act as astrategic partner to the Commercial Markets leadership tea Develop adata driven approach to commercial marketing and experience Develop anddeliver regular campaign performance updates featuring key KPIs andaction plans.
Qualifications: Bachelor\'s degree or equivalentcombination of education and work experience 10+ years related healthcare experience & leadership experience, B2B, commercial marketingexperience within a health care organization Demonstrated experienceleading, managing and coaching high-performing teams in a fast-pacedenvironment Experience developing complex go-to-market strategic plans,developing KPIs, optimizing and measuring performance Experiencecollaborating with key stakeholders to define goals and objectives todevelop strategic marketing plans meet aligned upon KPIs Health caremarketing experience (B2B and BTC) Demonstrated strategic thoughtleadership and creative approaches to integrate business plans andstrategy with customer experience Demonstrated experience workingcollaboratively in team-based environments and successfully leading anddeveloping high-performing...
For full info follow application link.Equal Opportunity Employer including Veterans and Disabled Individuals***** APPLICATION INSTRUCTIONS: Apply Online:ipc.us/t/D0DBF08D9F254DC6
#J-18808-Ljbffr
JOB REQUIREMENTS: Description Medica\'s Director of Commercial marketingis responsible for strategic leadership, development, execution andperformance of commercial marketing, proposal development and deliverythat supports sales growth and retention goals of the organization andstrengthens the Medica brand.
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.
Key Accountabilities: Lead strategy andoversee successful execution of marketing campaigns that supportcommercial sales, growth and retention goals, and aligns withorganizational business goals and priorities Collaborate with leadersacross the organization to validate priorities, ensure alignment andestablish critical partnerships that help advance and improve Medica\'sposition in the market through effective employer, broker, member andprovider marketing campaigns and communications and deliver successfulcommercial go-to-market strategies Participate in strategic planning andsupporting efforts to evolve and deliver on the short and long-termCommercial Marketing goals and the broader commercial segments andorganization Lead the pursuit of operational excellence throughautomation, streamlined processes and data-driven practice acrosscommercial marketing team to optimize ROI, reduce admin costs & driveresults Develop and deliver strategic marketing andmember/employer/provider experience plans that drive personalization,customization, operational efficiencies, support improved audienceexperience (onboarding, retention, clinical and quality measures)Develop and drive digital adoption and self-service programs and toolsDevelop strategic marketing plans to support Accountable CareOrganization (ACO) partnerships and optimize personalization andcustomization of differentiated message and experience.
Act as astrategic partner to the Commercial Markets leadership tea Develop adata driven approach to commercial marketing and experience Develop anddeliver regular campaign performance updates featuring key KPIs andaction plans.
Qualifications: Bachelor\'s degree or equivalentcombination of education and work experience 10+ years related healthcare experience & leadership experience, B2B, commercial marketingexperience within a health care organization Demonstrated experienceleading, managing and coaching high-performing teams in a fast-pacedenvironment Experience developing complex go-to-market strategic plans,developing KPIs, optimizing and measuring performance Experiencecollaborating with key stakeholders to define goals and objectives todevelop strategic marketing plans meet aligned upon KPIs Health caremarketing experience (B2B and BTC) Demonstrated strategic thoughtleadership and creative approaches to integrate business plans andstrategy with customer experience Demonstrated experience workingcollaboratively in team-based environments and successfully leading anddeveloping high-performing...
For full info follow application link.Equal Opportunity Employer including Veterans and Disabled Individuals***** APPLICATION INSTRUCTIONS: Apply Online:ipc.us/t/D0DBF08D9F254DC6
#J-18808-Ljbffr