Figma
Director, Marketing Strategy and Operations
Figma, New York, New York, us, 10261
Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products - from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone-comemake with us!
We're looking for a Director, Marketing Strategy & Operations to join our Growth Marketing team and help shape Figma's future while scaling our foundation. In this key role, you'll be at the core of all our critical marketing efforts, working across the entire organization to drive efficiency and growth. You'll have the chance to improve our marketing infrastructure, refine our processes, and foster collaboration between teams. Your strategic insights will help us make thoughtful, data-driven decisions that enhance our user experience and expand Figma's reach in the design community and beyond. You'll also lead and mentor a dedicated team, nurturing their skills and fostering a culture of innovation and excellence. If you enjoy solving complex problems, optimizing systems, and using your expertise to make a real impact while developing successful teams, we'd love to talk to you about how you can help take Figma to the next level.
This is a full-time role that can be held from one of our US hubs or remotely in the United States.
What you'll do:
Identify, analyze and present strategic opportunities for our global marketing organizationOversee our email and database marketing efforts, including targeted and programmatic campaigns, onboarding, and promotional communications while also ensuring we are compliant with email laws and regulations while maintaining a focus on user experienceProactively drive database segmentation and strategic conversations that identify investments around high-revenue generating projectsOversee our marketing technology stack, including 80+ integrated tools, to ensure efficient data flow and optimal performanceLead and mentor a dedicated team, fostering a collaborative and high-performance environmentCollaborate closely with global cross-functional partners including growth marketing, data science, legal, finance, business ops, and sales teamsOptimize processes for lead processing, routing, and scoring as well as attribution and measurementAnalyze and report on key marketing metrics, providing insights to drive decision-making to an executive audience
We'd love to hear from you if you have
10+ years of experience in marketing strategy and operations or similar roles, with at least five years working in PLG or B2C environments supporting a self-serve funnelExperience leading or influencing global marketing strategy through database analysisTechnical knowledge of marketing tools, systems, and data flows, including proficiency in SQL and HTML and familiarity with platforms like CustomerIO, SFDC, Asana, Notion, Mode, and HexDemonstrated understanding of email marketing standard processes, technologies, and regulationsData-driven mindset with strong analytical and problem-solving skills
While it's not required, it's an added plus if you also have
Experience with B2B SaaS, preferably in product-led growth (PLG) companiesProven communication skills with the ability to distill complex information across various channelsFamiliarity with AI tools and their applications in marketing operations and improving efficiencyPre-existing knowledge and use of Figma's platform
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma's compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.
Annual Base Salary Range (SF/NY Hub):$219,000 — $317,000 USD
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
Holding interviews in an accessible locationEnabling closed captioning on video conferencingEnsuring all written communication be compatible with screen readersChanging the mode or format of interviews
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly
We're looking for a Director, Marketing Strategy & Operations to join our Growth Marketing team and help shape Figma's future while scaling our foundation. In this key role, you'll be at the core of all our critical marketing efforts, working across the entire organization to drive efficiency and growth. You'll have the chance to improve our marketing infrastructure, refine our processes, and foster collaboration between teams. Your strategic insights will help us make thoughtful, data-driven decisions that enhance our user experience and expand Figma's reach in the design community and beyond. You'll also lead and mentor a dedicated team, nurturing their skills and fostering a culture of innovation and excellence. If you enjoy solving complex problems, optimizing systems, and using your expertise to make a real impact while developing successful teams, we'd love to talk to you about how you can help take Figma to the next level.
This is a full-time role that can be held from one of our US hubs or remotely in the United States.
What you'll do:
Identify, analyze and present strategic opportunities for our global marketing organizationOversee our email and database marketing efforts, including targeted and programmatic campaigns, onboarding, and promotional communications while also ensuring we are compliant with email laws and regulations while maintaining a focus on user experienceProactively drive database segmentation and strategic conversations that identify investments around high-revenue generating projectsOversee our marketing technology stack, including 80+ integrated tools, to ensure efficient data flow and optimal performanceLead and mentor a dedicated team, fostering a collaborative and high-performance environmentCollaborate closely with global cross-functional partners including growth marketing, data science, legal, finance, business ops, and sales teamsOptimize processes for lead processing, routing, and scoring as well as attribution and measurementAnalyze and report on key marketing metrics, providing insights to drive decision-making to an executive audience
We'd love to hear from you if you have
10+ years of experience in marketing strategy and operations or similar roles, with at least five years working in PLG or B2C environments supporting a self-serve funnelExperience leading or influencing global marketing strategy through database analysisTechnical knowledge of marketing tools, systems, and data flows, including proficiency in SQL and HTML and familiarity with platforms like CustomerIO, SFDC, Asana, Notion, Mode, and HexDemonstrated understanding of email marketing standard processes, technologies, and regulationsData-driven mindset with strong analytical and problem-solving skills
While it's not required, it's an added plus if you also have
Experience with B2B SaaS, preferably in product-led growth (PLG) companiesProven communication skills with the ability to distill complex information across various channelsFamiliarity with AI tools and their applications in marketing operations and improving efficiencyPre-existing knowledge and use of Figma's platform
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Pay Transparency Disclosure
If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma's compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link.
Annual Base Salary Range (SF/NY Hub):$219,000 — $317,000 USD
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
Holding interviews in an accessible locationEnabling closed captioning on video conferencingEnsuring all written communication be compatible with screen readersChanging the mode or format of interviews
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly