Stanford University
Marketing and Engagement Director
Stanford University, Palo Alto, California, United States, 94306
This position is based on Stanford’s main campus with consideration given to the option for a hybrid work schedule (partially onsite and offsite), subject to operational need. Interested candidates must include a resume and cover letter to be considered for this position.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa.About Us
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.The Stanford Doerr School of Sustainability strives to create a future when humans and nature thrive in concert and in perpetuity. The school is made up of a three-part structure to drive global impact: Our academic departments and programs educate students and create new knowledge across areas of research that are crucial for advancing the long-term prosperity of the planet and people; Institutes bridge scholarship at Stanford and beyond, bringing multiple viewpoints to bear on urgent challenges; The Sustainability Accelerator drives new policy and technology solutions through a worldwide network of partners who work with our teams to develop solutions at a global scale. The school is dedicated to creating and supporting a diverse, equitable, and inclusive environment, and to creating solutions that benefit all people, particularly those most affected by environmental damage and climate change.Precourt Institute for EnergyThe mission of Stanford University’s Precourt Institute for Energy is to spark the creativity, collaboration, learning, and leadership needed for the global energy transformation. The initiatives, research centers and programs of the Precourt Institute fund research at Stanford with the potential to solve the toughest energy challenges from science and engineering to policy and economics. The institute disseminates the achievements of the wider Stanford ENERGY community. The institute sponsors courses and a postdoctoral program, and it supports Stanford students interested in energy. The Precourt Institute works with industry, entrepreneurs, and policymakers for the deployment of Stanford solutions.The Precourt Institute for Energy is seeking an exceptional candidate to serve as
Marketing and Engagement Director
to manage and advance the institute’s marketing, internal/external engagement, community outreach, and media strategies for the institute and its respective initiatives and programs. This leadership role will:Develop, manage, and execute strategic and cohesive marketing plans and engagement strategies to meet the institute’s mission and objectives.Collaborate with leadership on evolving community outreach and brand strategy across the institute’s many research and education units under its direction.Advance strategies to build an alumni outreach program and community working with leadership and organizations across the university.Cultivate engagement opportunities and partnerships with the broader Stanford community and externally.Build partnerships among other institutes, departments, and schools.Evaluate effectiveness for marketing campaigns, outreach practices, and engagement strategies.Structure and oversee consistent event management processes and activities across the institute and its research initiatives and education programs.Partner with the institute’s communication director to lead and support production of integrated marketing materials such as annual reports and marketing collateral across the institute.Working closely with the communication director, create and manage the execution of an integrated communication approach which leverages marketing and branding strategy, incorporating appropriate channels (i.e., web, print, email, online).Improve outreach approaches via media and other services.Expand social media presence including collaboration for podcast productions.Gauge trends to improve marketing tactics.Partner with the Doerr School of Sustainability on aligning strategies and building communities.Lead outreach collaboration processes and management practice.Further responsibilities will include:Define and conduct market research, including competitive benchmarking, identification of new opportunities, and campaign/program/service/event analysis.Use research results to make tactical decisions regarding strategic marketing direction, product segmentation, and customer targeting.Communicate marketing plans across the institute, its ecosystem, and Doerr School to educate and influence stakeholders.Oversee or guide event management to support marketing objectives.Manage key engagement vendors and consultant relationships.Scope and manage project/program budget(s).May oversee interns and other staff; provide staff training.To be successful in this position, you will needBachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.Demonstrated ability to work effectively with senior leaders.Extensive knowledge of strategic analysis, customer segmentation strategies, and business and marketing planning.Demonstrated experience in integrated marketing strategy and execution across channels including digital, and print.Demonstrated application of market research and data analysis.Excellent project manager with the ability to manage multiple projects simultaneously.Excellent written and oral communication and presentation skills.Demonstrated experience presenting to senior management.The ideal candidate will have the following attributes:Familiarity with the fields of energy and the environment.High level of diplomacy and relationship management.Familiarity with Stanford University policies, procedures, and systems.The expected pay range for this position is $122,000 to $169,000 per annum.At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.How to ApplyWe invite you to apply for this position by clicking on the “Apply for Job” button.Why Stanford is for YouImagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:Freedom to grow . We offer career development programs, tuition reimbursement, or course auditing. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.A caring culture . We provide superb retirement plans, generous time-off, and family care resources.A healthier you . Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.Discovery and fun . Stroll through historic sculptures, trails, and museums.Enviable resources . Enjoy free commuter programs, ridesharing incentives, discounts and more!Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.The Stanford Doerr School of Sustainability strives to create a future when humans and nature thrive in concert and in perpetuity. The school is made up of a three-part structure to drive global impact: Our academic departments and programs educate students and create new knowledge across areas of research that are crucial for advancing the long-term prosperity of the planet and people; Institutes bridge scholarship at Stanford and beyond, bringing multiple viewpoints to bear on urgent challenges; The Sustainability Accelerator drives new policy and technology solutions through a worldwide network of partners who work with our teams to develop solutions at a global scale. The school is dedicated to creating and supporting a diverse, equitable, and inclusive environment, and to creating solutions that benefit all people, particularly those most affected by environmental damage and climate change.Precourt Institute for EnergyThe mission of Stanford University’s Precourt Institute for Energy is to spark the creativity, collaboration, learning, and leadership needed for the global energy transformation. The initiatives, research centers and programs of the Precourt Institute fund research at Stanford with the potential to solve the toughest energy challenges from science and engineering to policy and economics. The institute disseminates the achievements of the wider Stanford ENERGY community. The institute sponsors courses and a postdoctoral program, and it supports Stanford students interested in energy. The Precourt Institute works with industry, entrepreneurs, and policymakers for the deployment of Stanford solutions.The Precourt Institute for Energy is seeking an exceptional candidate to serve as
Marketing and Engagement Director
to manage and advance the institute’s marketing, internal/external engagement, community outreach, and media strategies for the institute and its respective initiatives and programs. This leadership role will:Develop, manage, and execute strategic and cohesive marketing plans and engagement strategies to meet the institute’s mission and objectives.Collaborate with leadership on evolving community outreach and brand strategy across the institute’s many research and education units under its direction.Advance strategies to build an alumni outreach program and community working with leadership and organizations across the university.Cultivate engagement opportunities and partnerships with the broader Stanford community and externally.Build partnerships among other institutes, departments, and schools.Evaluate effectiveness for marketing campaigns, outreach practices, and engagement strategies.Structure and oversee consistent event management processes and activities across the institute and its research initiatives and education programs.Partner with the institute’s communication director to lead and support production of integrated marketing materials such as annual reports and marketing collateral across the institute.Working closely with the communication director, create and manage the execution of an integrated communication approach which leverages marketing and branding strategy, incorporating appropriate channels (i.e., web, print, email, online).Improve outreach approaches via media and other services.Expand social media presence including collaboration for podcast productions.Gauge trends to improve marketing tactics.Partner with the Doerr School of Sustainability on aligning strategies and building communities.Lead outreach collaboration processes and management practice.Further responsibilities will include:Define and conduct market research, including competitive benchmarking, identification of new opportunities, and campaign/program/service/event analysis.Use research results to make tactical decisions regarding strategic marketing direction, product segmentation, and customer targeting.Communicate marketing plans across the institute, its ecosystem, and Doerr School to educate and influence stakeholders.Oversee or guide event management to support marketing objectives.Manage key engagement vendors and consultant relationships.Scope and manage project/program budget(s).May oversee interns and other staff; provide staff training.To be successful in this position, you will needBachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.Demonstrated ability to work effectively with senior leaders.Extensive knowledge of strategic analysis, customer segmentation strategies, and business and marketing planning.Demonstrated experience in integrated marketing strategy and execution across channels including digital, and print.Demonstrated application of market research and data analysis.Excellent project manager with the ability to manage multiple projects simultaneously.Excellent written and oral communication and presentation skills.Demonstrated experience presenting to senior management.The ideal candidate will have the following attributes:Familiarity with the fields of energy and the environment.High level of diplomacy and relationship management.Familiarity with Stanford University policies, procedures, and systems.The expected pay range for this position is $122,000 to $169,000 per annum.At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.How to ApplyWe invite you to apply for this position by clicking on the “Apply for Job” button.Why Stanford is for YouImagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:Freedom to grow . We offer career development programs, tuition reimbursement, or course auditing. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.A caring culture . We provide superb retirement plans, generous time-off, and family care resources.A healthier you . Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.Discovery and fun . Stroll through historic sculptures, trails, and museums.Enviable resources . Enjoy free commuter programs, ridesharing incentives, discounts and more!Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr