Carnival Corporation
Marketing Performance Analysis Manager
Carnival Corporation, Miami, Florida, us, 33222
Job Description
The Manager of Marketing Performance Analysis will lead the development, implementation, and management of marketing analytics systems. This role involves gathering business requirements, cultivating a comprehensive understanding of the business landscape, and guiding stakeholders through project and resource planning. The incumbent will collaborate with the Marketing Systems Lead to deliver an optimal analytics solution, integrating data across various organizational segments.
Essential Functions:Define and implement key performance indicators for marketing initiatives, ensuring the ability to draw fact-based conclusions.Assess project scopes and resource allocations in sync with the Marketing Systems Lead's strategy.Develop and execute data strategies for marketing initiatives, leveraging both new and existing systemsCollaborate with the Global Casino Operations Analytics and IT teams to enhance data quality for guest offers and business insightsAutomate and optimize recurring analytical processes to improve efficiency.Engage with the Global Casino Marketing team to pinpoint areas for increased efficiency and address knowledge gaps.Qualifications:
Education: Bachelor's degree required; Master's degree a plusDiscipline/Major: Data Science, Technical and Project ManagementRequired Years & Area of Professional Experience: 5+ years of experience in performance analysisCritical Professional Related Technical/Computer Skills: Proven track record of managing complex, data-driven projectsMultitasking: Ability to manage several projectsCommunication: Strong verbal and written communication skills.Remote Work: Capable of delivering results in a remote or hybrid work environment.Cross-Functional Collaboration: Facilitates learning and dialogue across diverse teams.Knowledge, Skills & Abilities:
Project Management: Proficient in using project management tools and methodologies.Data Visualization: Expertise in tools like Tableau, Power BI, Datorama, Data Studio, or Micro Strategies.SQL Skills: Advanced proficiency in SQL, capable of crafting and optimizing intricate queries.Data Warehousing: Practical experience with specific data warehouse technologies and CRM data analysis.Dashboard Development: Experience in creating comprehensive reporting and visualization dashboards, both backend and frontend.Research Methods: Solid background in applying both qualitative and quantitative research methods.Marketing Analytics: Previous role involving a blend of in-house and external analytics resources.Data Integration: Experience in synthesizing data from complex, multi-site, or international organizations.Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: Less than 25% with shipboard travel likely.
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. Other job specific working conditions.
The range for this role's salary $75,900-$115,000. Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plansEmployee Assistance Program and other mental health resourcesAdditional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company matchEmployee Stock Purchase plan
Paid Time Off
Holidays - All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee's discretion.Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friendsPersonal and professional learning and development resources including tuition reimbursementOn-site preschool program and wellness center at our Miami campus
#LI-LS1
#LI-Hybrid
About Us
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. Our portfolio of leading cruise brands includes Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises, and Cunard Line in the United Kingdom; AIDA in Germany; Costa Cruises in Southern Europe; and P&O Cruises in Australia. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability or any other classification protected by applicable local, state, federal and/or international law.
Benefits as a member of Carnival's Team:
A comprehensive benefit program which includes medical, dental and vision plansAdditional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company matchEmployee Stock Purchase planPaid vacation and sick timeCruise benefitsAn on-site fully accredited preschool educational program located at our Doral campusAn on-site Wellness Center and Health clinic at our Doral campus
To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste link into your browser).
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
The Manager of Marketing Performance Analysis will lead the development, implementation, and management of marketing analytics systems. This role involves gathering business requirements, cultivating a comprehensive understanding of the business landscape, and guiding stakeholders through project and resource planning. The incumbent will collaborate with the Marketing Systems Lead to deliver an optimal analytics solution, integrating data across various organizational segments.
Essential Functions:Define and implement key performance indicators for marketing initiatives, ensuring the ability to draw fact-based conclusions.Assess project scopes and resource allocations in sync with the Marketing Systems Lead's strategy.Develop and execute data strategies for marketing initiatives, leveraging both new and existing systemsCollaborate with the Global Casino Operations Analytics and IT teams to enhance data quality for guest offers and business insightsAutomate and optimize recurring analytical processes to improve efficiency.Engage with the Global Casino Marketing team to pinpoint areas for increased efficiency and address knowledge gaps.Qualifications:
Education: Bachelor's degree required; Master's degree a plusDiscipline/Major: Data Science, Technical and Project ManagementRequired Years & Area of Professional Experience: 5+ years of experience in performance analysisCritical Professional Related Technical/Computer Skills: Proven track record of managing complex, data-driven projectsMultitasking: Ability to manage several projectsCommunication: Strong verbal and written communication skills.Remote Work: Capable of delivering results in a remote or hybrid work environment.Cross-Functional Collaboration: Facilitates learning and dialogue across diverse teams.Knowledge, Skills & Abilities:
Project Management: Proficient in using project management tools and methodologies.Data Visualization: Expertise in tools like Tableau, Power BI, Datorama, Data Studio, or Micro Strategies.SQL Skills: Advanced proficiency in SQL, capable of crafting and optimizing intricate queries.Data Warehousing: Practical experience with specific data warehouse technologies and CRM data analysis.Dashboard Development: Experience in creating comprehensive reporting and visualization dashboards, both backend and frontend.Research Methods: Solid background in applying both qualitative and quantitative research methods.Marketing Analytics: Previous role involving a blend of in-house and external analytics resources.Data Integration: Experience in synthesizing data from complex, multi-site, or international organizations.Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: Less than 25% with shipboard travel likely.
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. Other job specific working conditions.
The range for this role's salary $75,900-$115,000. Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plansEmployee Assistance Program and other mental health resourcesAdditional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company matchEmployee Stock Purchase plan
Paid Time Off
Holidays - All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee's discretion.Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friendsPersonal and professional learning and development resources including tuition reimbursementOn-site preschool program and wellness center at our Miami campus
#LI-LS1
#LI-Hybrid
About Us
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. Our portfolio of leading cruise brands includes Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn in North America; P&O Cruises, and Cunard Line in the United Kingdom; AIDA in Germany; Costa Cruises in Southern Europe; and P&O Cruises in Australia. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability or any other classification protected by applicable local, state, federal and/or international law.
Benefits as a member of Carnival's Team:
A comprehensive benefit program which includes medical, dental and vision plansAdditional programs include company paid term life insurance and disability coverage and a 401(k) plan that includes a company matchEmployee Stock Purchase planPaid vacation and sick timeCruise benefitsAn on-site fully accredited preschool educational program located at our Doral campusAn on-site Wellness Center and Health clinic at our Doral campus
To view a copy of Carnival's FMLA, EEO and EPPA posters please visit: (click or copy and paste link into your browser).
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf