Marketing Assistant

We are seeking a highly-skilled, motivated, and proactive Marketing Coordinator to assist in our law firm's marketing initiatives. Positive, collaborative, compassionate, and professional interpersonal skills are essential requirements for marketing our firm. As the Marketing Coordinator, you will be responsible for developing and executing strategic marketing plans to enhance the firm's brand presence, attract potential clients, and support business development efforts. Responsibilities: • Oversee website, mailing lists, analytics, and SEO to ensure content is regularly updated with the most recent information • Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans • Maintain our social media platforms including messages to our audience • Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization •

Analytics and Reporting:

Understand and utilize data analytics to measure the effectiveness of marketing efforts and provide regular reports to partners on key performance indicators (KPIs) •

Branding and Positioning:

Manage and safeguard the law firm's brand identity. Ensure consistent messaging and visual representation across all marketing materials and communications •

Digital Marketing:

Oversee the firm's digital marketing efforts. Google My Business and Professional Directories: Monitor, expand, and optimize the firm’s market presence on GMB and all professional •

Authority Content:

Collaborate to create compelling and informative content, such as articles, blog posts, whitepapers, and case studies, to establish the firm's expertise and thought leadership •

Project Management:

Develop and maintain project plans and timelines, track milestones for different campaigns, and assist in the execution of the marketing projects and campaigns **** •

Client Development:

Develop and implement client-focused marketing strategies to nurture relationships, enhance client retention, and foster client referrals •

Print:

Oversee the firm’s print marketing efforts, including advertisements, brochures, resources, etc. •

Results Tracking:

Utilize appropriate tracking tools to ensure each marketing channel is measured independently. Create reports, dashboards, etc. enabling clear, measured metrics reporting of the ROI and success of all marketing efforts. Interpret and report results to the firm owner and executive leadership in the scheduled cadence •

Technology Usage and Management:

Assist in fully utilizing developing, expanding, and maintaining the firm's CRM software, Call Rail, review capture software, and other technology utilized in the firm’s marketing efforts Qualifications: • 2 or more years of experience in an ad agency environment or related environment • Bachelor’s degree in Marketing or related majors • Must be driven with strong communication and project management skills • Experience with social media platforms, CRM, CSM, and public relations • Candidate should have their finger on the pulse of the current marketing landscape • Proficiency in all marketing strategies and channels identified herein • Proficiency with using technology tools in marketing management and execution, including CRMs • Proficiency with Microsoft Suite, including Excel (Macros, Pivot Tables, Conditional formatting, etc.), PowerPoint, Word, etc. • Creativity and innovative thinking to develop unique marketing approaches within the context of the legal profession • Passionate about staying current with industry trends and best practices in legal marketing • Excellent communication and interpersonal skills, with the ability to collaborate, inspire, and build relationships across different internal departments and with external partners and vendors Ability to lead by example, exhibiting our firm core values and putting them into practice. Compensation: $20 - $25 hourly

• Analytics and Reporting: Understand and utilize data analytics to measure the effectiveness of marketing efforts and provide regular reports to partners on key performance indicators (KPIs) • Branding and Positioning: Manage and safeguard the law firm's brand identity. Ensure consistent messaging and visual representation across all marketing materials and communications • Digital Marketing: Oversee the firm's digital marketing efforts. Google My Business and Professional Directories: Monitor, expand, and optimize the firm’s market presence on GMB and all professional • Authority Content: Collaborate to create compelling and informative content, such as articles, blog posts, whitepapers, and case studies, to establish the firm's expertise and thought leadership • Project Management: Develop and maintain project plans and timelines, track milestones for different campaigns, and assist in the execution of the marketing projects and campaigns • Client Development: Develop and implement client-focused marketing strategies to nurture relationships, enhance client retention, and foster client referrals • Print: Oversee the firm’s print marketing efforts, including advertisements, brochures, resources, etc. • Results Tracking: Utilize appropriate tracking tools to ensure each marketing channel is measured independently. Create reports, dashboards, etc. enabling clear, measured metrics reporting of the ROI and success of all marketing efforts. Interpret and report results to the firm owner and executive leadership in the scheduled cadence • Technology Usage and Management: Assist in fully utilizing developing, expanding, and maintaining the firm's CRM software, Call Rail, review capture software, and other technology utilized in the firm’s marketing efforts