LocumTenens.com
Senior Director of Digital Marketing
LocumTenens.com, Alpharetta, Georgia, United States, 30239
Overview
LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There's nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.
We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.The Senior Director of Digital Marketing is responsible for devising and implementing a multi-channel digital strategy to drive customer engagement and revenue growth. This role includes analyzing customer needs, developing compelling campaigns, enhancing the Martech stack, and introducing new tools and processes. Data-driven decision-making and continuous evaluation of digital efforts are key to maximizing impact.ESSENTIAL FUNCTIONS AND BASIC DUTIES
Strategic Marketing - 75%
Own and manage digital marketing strategy and roadmap, driving all digital marketing efforts to achieve our business objectives.Develop both the short- and long-term digital strategy and roadmap for the company, highlighting how we can transform both our digital marketing and conversion capabilities from the top to the bottom of the funnelStay abreast of industry news and events, industry analyst reports, and social activity to deliver provocative solution marketing campaigns.Provide strategic oversight and direction to marketing for digital campaign approach and development to ensure campaigns are executed to maximum potential to improve sales and lead generationProvide thought leadership and best practices in digital marketingDefine and measure digital marketing KPIs to measure performance across digital channels relative to our competitorsLead and scale multi-channel digital campaignsOwn and manage SMS strategy; oversee social media and SEO strategyWork closely with different teams, including content marketing, field marketing, CX, UI, and SEO to ensure consistency through all digital marketing channelsProvide forward-thinking ideas to build and maintain a strong company web presenceTeam Management - 25%
Directs the work of the digital marketing team; coaches and develops associates to achieve maximum performanceIdentifies talent needed and builds out a high performing team Interviews and selects candidates for hire; implements associate engagement strategiesMaintains the overall efficiency and effectiveness of the teamConducts annual performance evaluations; coaches associates to maximum performance Participates in annual Succession Planning and Talent Review pre-planningSECONDARY FUNCTIONS (IF APPLICABLE)
May work on special projects or other duties as assignedSUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY
May communicate with external clients, clinicians, vendors, and service providersQUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS
Bachelor's degree in marketing or related field5+ years in senior marketing role developing long-term digital marketing strategiesKNOWLEDGE, SKILLS, AND ABILITIES
Ability to adhere to and exhibit the Company Values at all timesWorking knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and TeamsWorking knowledge of Salesforce or relative CRM systemsWorking knowledge of document management systemsAbility to effectively manage multiple competing priorities in a fast-paced environmentExcellent communication skills - both oral and writtenAbility to build strong business relationships at all levels Strong interpersonal skills Strong attention to detailStrong organizational and time management skillsAbility to work independently and collaborativelySolid critical thinking and creative problem-solving skillsAbility to consistently meet goals, commitments, and deadlinesAbility to work with sensitive information and maintain confidentialityKEY COMPETENCIES REQUIRED
1. Tech Savvy 6. Optimizes Processes
2. Balances Stakeholders 7. Drives Results
3. Cultivates Innovation 8. Builds Networks
4. Strategic Mindset 9. Drives Vision and Purpose
5. Plans and Aligns 10. Instills Trust
PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS
Typical office environment - sedentary with typing, writing, reading requirementsMay be able to sit or standSpeaking, reading, writing, ability to use a telephone and computerAbility to exert up to 10 lbs. of force occasionallyAbility to interpret various instructionsAbility to deal with a variety of variables under only limited standardizationAbility to travel up to 10%
What is in it for you
Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).Paid maternity and paternity leave.401K with 35% match for every dollar up to 8%.PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.Tuition reimbursement for continuing education.An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.
EEO Statement
Locum Tenens is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.
LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There's nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.
We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.The Senior Director of Digital Marketing is responsible for devising and implementing a multi-channel digital strategy to drive customer engagement and revenue growth. This role includes analyzing customer needs, developing compelling campaigns, enhancing the Martech stack, and introducing new tools and processes. Data-driven decision-making and continuous evaluation of digital efforts are key to maximizing impact.ESSENTIAL FUNCTIONS AND BASIC DUTIES
Strategic Marketing - 75%
Own and manage digital marketing strategy and roadmap, driving all digital marketing efforts to achieve our business objectives.Develop both the short- and long-term digital strategy and roadmap for the company, highlighting how we can transform both our digital marketing and conversion capabilities from the top to the bottom of the funnelStay abreast of industry news and events, industry analyst reports, and social activity to deliver provocative solution marketing campaigns.Provide strategic oversight and direction to marketing for digital campaign approach and development to ensure campaigns are executed to maximum potential to improve sales and lead generationProvide thought leadership and best practices in digital marketingDefine and measure digital marketing KPIs to measure performance across digital channels relative to our competitorsLead and scale multi-channel digital campaignsOwn and manage SMS strategy; oversee social media and SEO strategyWork closely with different teams, including content marketing, field marketing, CX, UI, and SEO to ensure consistency through all digital marketing channelsProvide forward-thinking ideas to build and maintain a strong company web presenceTeam Management - 25%
Directs the work of the digital marketing team; coaches and develops associates to achieve maximum performanceIdentifies talent needed and builds out a high performing team Interviews and selects candidates for hire; implements associate engagement strategiesMaintains the overall efficiency and effectiveness of the teamConducts annual performance evaluations; coaches associates to maximum performance Participates in annual Succession Planning and Talent Review pre-planningSECONDARY FUNCTIONS (IF APPLICABLE)
May work on special projects or other duties as assignedSUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY
May communicate with external clients, clinicians, vendors, and service providersQUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS
Bachelor's degree in marketing or related field5+ years in senior marketing role developing long-term digital marketing strategiesKNOWLEDGE, SKILLS, AND ABILITIES
Ability to adhere to and exhibit the Company Values at all timesWorking knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and TeamsWorking knowledge of Salesforce or relative CRM systemsWorking knowledge of document management systemsAbility to effectively manage multiple competing priorities in a fast-paced environmentExcellent communication skills - both oral and writtenAbility to build strong business relationships at all levels Strong interpersonal skills Strong attention to detailStrong organizational and time management skillsAbility to work independently and collaborativelySolid critical thinking and creative problem-solving skillsAbility to consistently meet goals, commitments, and deadlinesAbility to work with sensitive information and maintain confidentialityKEY COMPETENCIES REQUIRED
1. Tech Savvy 6. Optimizes Processes
2. Balances Stakeholders 7. Drives Results
3. Cultivates Innovation 8. Builds Networks
4. Strategic Mindset 9. Drives Vision and Purpose
5. Plans and Aligns 10. Instills Trust
PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS
Typical office environment - sedentary with typing, writing, reading requirementsMay be able to sit or standSpeaking, reading, writing, ability to use a telephone and computerAbility to exert up to 10 lbs. of force occasionallyAbility to interpret various instructionsAbility to deal with a variety of variables under only limited standardizationAbility to travel up to 10%
What is in it for you
Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).Paid maternity and paternity leave.401K with 35% match for every dollar up to 8%.PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.Tuition reimbursement for continuing education.An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.
EEO Statement
Locum Tenens is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.