PSD Underwear
Jr Art Director, Marketing - PSD
PSD Underwear, Irvine, California, United States, 92713
Company Introduction
Founded by Curt and Ryan Flaitz in upstate New York, PSD is an underwear brand supported by leading names in the NBA (Jimmy Butler), NFL (Baker Mayfield) and a robust licensing portfolio. The brand has a strong social medial presence, a robust online business, and targets a distinct customer demographic within mainstream sports. PSD has partnered with La Jolla Group to leverage its back-end capabilities to grow the brand to the next level. Join our team and enjoy a casual work environment, onsite gym, discount on clothes, summer hours and employer provided lunches! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.
General Summary
The Jr. Art Director will support the Creative Director on all assigned marketing creative projects and play a pivotal role shaping the PSD brand identity and storytelling as the brand grows. They will have a strong understanding of what it takes to develop successful marketing programs targeted at the PSD consumer. We are looking for an individual with a strong background in design, complete with well-rounded technical skills and a passion for marketing, art direction and storytelling that connects with consumers across platforms. The Jr. Art Director will work cross-functionally towards the development of compelling marketing creative, building campaign toolkits, providing photography guidance and will have an eagerness to work hands on with a tight-knit team in supporting the growth of the PSD brand.
Essential Job Functions
• The Jr. Art Director: Marketing works with the PSD Creative Director and will be responsible for art direction and design in line with high level brand goals across various formats: GTM campaigns, ecommerce needs, marketing, social media (paid and organic), retail assets, presentations, etc.
• Demonstrate comprehension of current market, competitive landscape, consumer needs and understanding of industry trends to gain inspiration that translate into compelling marketing campaigns/ assets.
• Partner with Marketing, the Creative Director and digital teams in creative brainstorms and campaign concepting keeping a digital and social first mindset
• Support all wholesale account design needs, including seasonal POP update for independent account landscape
• Maintain corporate decks and contribute to brand books, large scale presentations, and recaps
• Directly manage staff photographer, provide design guidance for elevated product images, and collection shots across campaign and ecommerce needs
• Establish yourself as the main point of contact for incoming creative requests, serve as creative PM – allocating resources and scheduling accordingly.
• Partner with creative & marketing teams on photo shoot production and execution after initial direction is approved.
• Contribute to the development of, and adherence to brand and style guidelines across all creative
• Asset Management and Organization: Manage clean, organized and versioned working files for large quantity of projects and assets utilized cross functionally
Required Knowledge, Skills, and Abilities
• Someone who has hands on experience with all parts of planning and content creation will be a strong addition to this team.
• We are looking for a person who has creative vision and a passion for storytelling paired with strong design skills and layout experience (e.g. graphic design, creative application, retouching, editing, etc)
• Experience across software and platforms (e.g. MS Office, Adobe Creative Suite (Photoshop, Illustrator), Google Slides, Web Based Project Management Platforms, etc.)
• A creative thinker, someone who doesn’t shy away from solving problems and is always learning.
• Has the ability to manage projects, manage a small team and will meet deadlines.
• Experience managing and running shoots on set
Required Education and Experience
• Bachelor’s Degree in related field (e.g. Graphic Design, Illustration)
• 3+ years’ experience working in agency or in-house environment
• Experience working on 360 marketing campaigns, including social media
This position is designated as Hybrid, requiring 2-3 days per week in our Irvine, CA office. The pay range for this position is $75,000 - $100,000 annual salary, based on experience.
Physical RequirementsSeeing: Must be able to see well enough to read reports.Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.Fingering/Grasping/Feeling: Must be able to type and use technical sources.
PSD Underwear provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. PSD Underwear takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.
Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-CR1 #LI-hybrid
Founded by Curt and Ryan Flaitz in upstate New York, PSD is an underwear brand supported by leading names in the NBA (Jimmy Butler), NFL (Baker Mayfield) and a robust licensing portfolio. The brand has a strong social medial presence, a robust online business, and targets a distinct customer demographic within mainstream sports. PSD has partnered with La Jolla Group to leverage its back-end capabilities to grow the brand to the next level. Join our team and enjoy a casual work environment, onsite gym, discount on clothes, summer hours and employer provided lunches! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.
General Summary
The Jr. Art Director will support the Creative Director on all assigned marketing creative projects and play a pivotal role shaping the PSD brand identity and storytelling as the brand grows. They will have a strong understanding of what it takes to develop successful marketing programs targeted at the PSD consumer. We are looking for an individual with a strong background in design, complete with well-rounded technical skills and a passion for marketing, art direction and storytelling that connects with consumers across platforms. The Jr. Art Director will work cross-functionally towards the development of compelling marketing creative, building campaign toolkits, providing photography guidance and will have an eagerness to work hands on with a tight-knit team in supporting the growth of the PSD brand.
Essential Job Functions
• The Jr. Art Director: Marketing works with the PSD Creative Director and will be responsible for art direction and design in line with high level brand goals across various formats: GTM campaigns, ecommerce needs, marketing, social media (paid and organic), retail assets, presentations, etc.
• Demonstrate comprehension of current market, competitive landscape, consumer needs and understanding of industry trends to gain inspiration that translate into compelling marketing campaigns/ assets.
• Partner with Marketing, the Creative Director and digital teams in creative brainstorms and campaign concepting keeping a digital and social first mindset
• Support all wholesale account design needs, including seasonal POP update for independent account landscape
• Maintain corporate decks and contribute to brand books, large scale presentations, and recaps
• Directly manage staff photographer, provide design guidance for elevated product images, and collection shots across campaign and ecommerce needs
• Establish yourself as the main point of contact for incoming creative requests, serve as creative PM – allocating resources and scheduling accordingly.
• Partner with creative & marketing teams on photo shoot production and execution after initial direction is approved.
• Contribute to the development of, and adherence to brand and style guidelines across all creative
• Asset Management and Organization: Manage clean, organized and versioned working files for large quantity of projects and assets utilized cross functionally
Required Knowledge, Skills, and Abilities
• Someone who has hands on experience with all parts of planning and content creation will be a strong addition to this team.
• We are looking for a person who has creative vision and a passion for storytelling paired with strong design skills and layout experience (e.g. graphic design, creative application, retouching, editing, etc)
• Experience across software and platforms (e.g. MS Office, Adobe Creative Suite (Photoshop, Illustrator), Google Slides, Web Based Project Management Platforms, etc.)
• A creative thinker, someone who doesn’t shy away from solving problems and is always learning.
• Has the ability to manage projects, manage a small team and will meet deadlines.
• Experience managing and running shoots on set
Required Education and Experience
• Bachelor’s Degree in related field (e.g. Graphic Design, Illustration)
• 3+ years’ experience working in agency or in-house environment
• Experience working on 360 marketing campaigns, including social media
This position is designated as Hybrid, requiring 2-3 days per week in our Irvine, CA office. The pay range for this position is $75,000 - $100,000 annual salary, based on experience.
Physical RequirementsSeeing: Must be able to see well enough to read reports.Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.Fingering/Grasping/Feeling: Must be able to type and use technical sources.
PSD Underwear provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. PSD Underwear takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.
Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-CR1 #LI-hybrid