ZEVIA PBC
Sr Manager, Social Media
ZEVIA PBC, Los Angeles, California, United States, 90079
DescriptionAbout UsAt Zevia we're creating a world of better-for-you flavor, better for people and the planet. Our team is made up of builders who are passionate about our mission. Together we aim to impact global health, provide affordable better-for-you products, and aid the planet through reduction of plastic. We operate with passion, openness, gratitude, accessibility, humanism, humility, and scrappiness as we fight the good fight to change the beverage industry for good.Summary
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.
The Senior Manager, Social Media will be a highly motivated and creative social & community expert that seeks to help consumers discover and connect with the Zevia brand and beverages. The right candidate will be entrepreneurial, unafraid to take creative risks, and be as passionate about social media, storytelling, and strategic community building as we are.Reporting to the VP Brand Marketing, this role requires a social media expert who can drive strategy, lead internal and external social resources, and educate a broader organization on what “great” looks like across social.If Digital moves fast, social moves faster. We need someone on our team who can help us keep up with the pace of change that’s happening on platforms and in culture, and bring that relevance to the work and our brand.RequirementsBuild and implement strategy for Zevia’s flagship social handles across all social media platforms, focused on TikTok and InstagramBring to life our voice, tone and identity and develop a consumer-first and platform-bespoke “reason to follow” across all @zevia accountsInnovate how we use social media to drive business outcomes, build our communities, and drive brand awareness and advocacyBuild and oversee a team that is best in class in terms of content, production, publishing and community managementOwn external partner relations for social, including creators and agenciesReview and provide feedback on creative content that may need to be developed in-app and off-appEnsure all cross-functional stakeholders are supported with clear ways of working and best practicesEvaluate social platforms, tools, and services against business goals and deliver formalized reports that are actionable and timeboundIdentify content that appeals to Zevia consumers and followers of Zevia’s creators as inspiration for original content developmentMeasure social media KPIs monthly, quarterly, and yearlyBuild and manage an annual social budgetAbout YouThe ideal candidate will:Be experimental with content; take risks with what you're creating; and be original.Leverage trends to stay relevant while focusing on original content formats.Create content natively in app, with a hook, point of view, and personality.Be highly collaborative and believe in the power of “showing” your work.Be well-versed in cultivating an organic relationship with followers through meaningful community management.Have excitement and curiosity surrounding the future of social storytelling.Leverage sound strategy, data, and best-in-class creative to build upon intuition.Be comfortable turning data into insights, and insights into strategy.Work collaboratively with internal and external partners to ensure alignment with our social strategy.Provide constructive guidance at all stages of the creative process.Build strong relationships and work across varied internal cross-functional teams.Be comfortable and adept at communicating with all levels of the organization.Required Education and Experience:6+ years experience, including time as a creator/editor within social media for brands.Previous supervisory experience is preferred.CPG experience is a plus.Experience in content distribution channels including TikTok, Instagram, X, Threads, YouTube, Facebook, and LinkedIn.Excellent social copywriting skills with a gen-z lens.Experience creating social media content natively in-app.Knowledge of what works across various social platforms.Experience with social analytics platforms.Experience working on social teams that had to launch and grow channels from scratch is a plus.Working knowledge of the paid media space.Experience working with executives, creators, freelancers, and agencies.Enthusiasm for what we are building at Zevia.Supervisory ResponsibilityThis position is a direct supervisor.Work EnvironmentThis job operates in a professional office environment.Relocation ProvidedNoPhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.TravelThis position may require occasional travel.Work Authorization/Security ClearanceMust be eligible to work in the U.S.EEO StatementWe are committed to providing equal employment opportunities for all qualified job candidates and employees.Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.What We OfferA collaborative environment, where everyone contributes and delivers.A place where you can grow, develop and learn.Competitive compensation that includes a base salary, discretionary bonus and stock options.A comprehensive benefits package which includes an array of medical plans, dental, vision, group life insurance, short-term and long-term disability, flexible spending accounts, health savings account, and more.
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Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.
The Senior Manager, Social Media will be a highly motivated and creative social & community expert that seeks to help consumers discover and connect with the Zevia brand and beverages. The right candidate will be entrepreneurial, unafraid to take creative risks, and be as passionate about social media, storytelling, and strategic community building as we are.Reporting to the VP Brand Marketing, this role requires a social media expert who can drive strategy, lead internal and external social resources, and educate a broader organization on what “great” looks like across social.If Digital moves fast, social moves faster. We need someone on our team who can help us keep up with the pace of change that’s happening on platforms and in culture, and bring that relevance to the work and our brand.RequirementsBuild and implement strategy for Zevia’s flagship social handles across all social media platforms, focused on TikTok and InstagramBring to life our voice, tone and identity and develop a consumer-first and platform-bespoke “reason to follow” across all @zevia accountsInnovate how we use social media to drive business outcomes, build our communities, and drive brand awareness and advocacyBuild and oversee a team that is best in class in terms of content, production, publishing and community managementOwn external partner relations for social, including creators and agenciesReview and provide feedback on creative content that may need to be developed in-app and off-appEnsure all cross-functional stakeholders are supported with clear ways of working and best practicesEvaluate social platforms, tools, and services against business goals and deliver formalized reports that are actionable and timeboundIdentify content that appeals to Zevia consumers and followers of Zevia’s creators as inspiration for original content developmentMeasure social media KPIs monthly, quarterly, and yearlyBuild and manage an annual social budgetAbout YouThe ideal candidate will:Be experimental with content; take risks with what you're creating; and be original.Leverage trends to stay relevant while focusing on original content formats.Create content natively in app, with a hook, point of view, and personality.Be highly collaborative and believe in the power of “showing” your work.Be well-versed in cultivating an organic relationship with followers through meaningful community management.Have excitement and curiosity surrounding the future of social storytelling.Leverage sound strategy, data, and best-in-class creative to build upon intuition.Be comfortable turning data into insights, and insights into strategy.Work collaboratively with internal and external partners to ensure alignment with our social strategy.Provide constructive guidance at all stages of the creative process.Build strong relationships and work across varied internal cross-functional teams.Be comfortable and adept at communicating with all levels of the organization.Required Education and Experience:6+ years experience, including time as a creator/editor within social media for brands.Previous supervisory experience is preferred.CPG experience is a plus.Experience in content distribution channels including TikTok, Instagram, X, Threads, YouTube, Facebook, and LinkedIn.Excellent social copywriting skills with a gen-z lens.Experience creating social media content natively in-app.Knowledge of what works across various social platforms.Experience with social analytics platforms.Experience working on social teams that had to launch and grow channels from scratch is a plus.Working knowledge of the paid media space.Experience working with executives, creators, freelancers, and agencies.Enthusiasm for what we are building at Zevia.Supervisory ResponsibilityThis position is a direct supervisor.Work EnvironmentThis job operates in a professional office environment.Relocation ProvidedNoPhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.TravelThis position may require occasional travel.Work Authorization/Security ClearanceMust be eligible to work in the U.S.EEO StatementWe are committed to providing equal employment opportunities for all qualified job candidates and employees.Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.What We OfferA collaborative environment, where everyone contributes and delivers.A place where you can grow, develop and learn.Competitive compensation that includes a base salary, discretionary bonus and stock options.A comprehensive benefits package which includes an array of medical plans, dental, vision, group life insurance, short-term and long-term disability, flexible spending accounts, health savings account, and more.
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