Amazon
Global Product Marketing Manager, Amazon Music, In-App Messaging
Amazon, Culver City, California, United States, 90232
Description
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for a Product Marketing Manager to lead the In-App Messaging (IAM) experience to unlock a new source of acquisition, promoting new upsell touch points and educating customers on new content types across all clients (Android, iOS, FireTV, Webplayer and Fire Tablet). You will be responsible for optimizing the sign-up funnel and owning the experimentation roadmap to drive goals across acquisition and engagement. You are a data-driven marketer and a leader who’s particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences and retention. Your mission is to help Amazon Music scale globally and work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
Key job responsibilities
Drive In-App Messaging (IAM) strategy, testing, and execution globally for Amazon Music across the customer lifecycle to support acquisition, engagement, and retention goals
Develop requirements for IAM channel and marketing tools with product and tech teams
Define experiment roadmaps, managing multivariate and A/B tests to optimize new and existing placements
Set KPIs, establish reporting, and review IAM measurement and performance with BIEs and Data Science
Complete weekly, monthly, and quarterly performance business reviews, showcasing insights and results to global stakeholders and executive leadership
Establish ongoing creative refresh and optimization program with UX/design and copy team
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
Effective communication skills (written and verbal) to drive recommendations, articulate tradeoffs and influence executive leadership
High attention to detail, across both business and technical domains
Preferred Qualifications
MBA/advanced degree
Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for a Product Marketing Manager to lead the In-App Messaging (IAM) experience to unlock a new source of acquisition, promoting new upsell touch points and educating customers on new content types across all clients (Android, iOS, FireTV, Webplayer and Fire Tablet). You will be responsible for optimizing the sign-up funnel and owning the experimentation roadmap to drive goals across acquisition and engagement. You are a data-driven marketer and a leader who’s particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences and retention. Your mission is to help Amazon Music scale globally and work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
Key job responsibilities
Drive In-App Messaging (IAM) strategy, testing, and execution globally for Amazon Music across the customer lifecycle to support acquisition, engagement, and retention goals
Develop requirements for IAM channel and marketing tools with product and tech teams
Define experiment roadmaps, managing multivariate and A/B tests to optimize new and existing placements
Set KPIs, establish reporting, and review IAM measurement and performance with BIEs and Data Science
Complete weekly, monthly, and quarterly performance business reviews, showcasing insights and results to global stakeholders and executive leadership
Establish ongoing creative refresh and optimization program with UX/design and copy team
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
Effective communication skills (written and verbal) to drive recommendations, articulate tradeoffs and influence executive leadership
High attention to detail, across both business and technical domains
Preferred Qualifications
MBA/advanced degree
Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.