Claire Myers Consulting
Marketing Manager - Sports Focused
Claire Myers Consulting, Richmond, Virginia, United States, 23214
Our client is seeking an innovative and strategic Manager of Marketing, Public Relations, and Social Media with a passion for sports to lead our wealth management firm; financial literacy program marketing efforts. Their firm specializes in serving collegiate & professional athletes and coaches and extends to our Secure The Bag financial literacy program that works with NFL, NBA and collegiate athletic teams.
Responsibilities
Leading the development and implementation of marketing strategies to drive brand awareness and client engagement.Overseeing public relations to raise brand awareness and create media opportunities.Managing social media channels to ensure consistent and engaging content.Coordinating with internal teams and external partners to create compelling marketing campaigns.Building and nurturing relationships with professional athletes, coaches, and potential brand partners.Monitoring and analyzing marketing performance metrics to optimize strategies.Supervising and collaboration with freelancers on content creation and financial literacy presentationManage athlete prospects/brand ambassadors generated from financial literacy eventsQualifications
Bachelor's degree, or currently enrolled in an accredited college or university in marketing, communications, or related field of studySpecialization in Social Media and Communications (Experience in the sports, digital, or social space is a significant advantage)Ability to regularly anticipate and respond to clients' needsStrong skills in writing and editing firm communicationsKnowledge and experience leading marketing campaignsSuperior knowledge of social media platforms and the latest trendsKnowledge of branded content productionMedia outreach/PR experienceExcellent oral, written, interpersonal communication skillsMastery of the major social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTokKnowledge of social media analytics software, including Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement and campaign performanceExperience with content management systems, word processor applications, and image/video editing softwareExperience in the sports, digital, or social space is a significant advantageCompensation
$50,000 - $80,000 based on experience
Responsibilities
Leading the development and implementation of marketing strategies to drive brand awareness and client engagement.Overseeing public relations to raise brand awareness and create media opportunities.Managing social media channels to ensure consistent and engaging content.Coordinating with internal teams and external partners to create compelling marketing campaigns.Building and nurturing relationships with professional athletes, coaches, and potential brand partners.Monitoring and analyzing marketing performance metrics to optimize strategies.Supervising and collaboration with freelancers on content creation and financial literacy presentationManage athlete prospects/brand ambassadors generated from financial literacy eventsQualifications
Bachelor's degree, or currently enrolled in an accredited college or university in marketing, communications, or related field of studySpecialization in Social Media and Communications (Experience in the sports, digital, or social space is a significant advantage)Ability to regularly anticipate and respond to clients' needsStrong skills in writing and editing firm communicationsKnowledge and experience leading marketing campaignsSuperior knowledge of social media platforms and the latest trendsKnowledge of branded content productionMedia outreach/PR experienceExcellent oral, written, interpersonal communication skillsMastery of the major social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTokKnowledge of social media analytics software, including Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement and campaign performanceExperience with content management systems, word processor applications, and image/video editing softwareExperience in the sports, digital, or social space is a significant advantageCompensation
$50,000 - $80,000 based on experience