American Bureau of Shipping
Manager, Digital Marketing
American Bureau of Shipping, Spring, Texas, us, 77391
Job Description
The Digital Marketing Manager oversees the development and implementation of digital marketing and digital lead generation strategies in support of the corporate and business development objectives of ABS. Responsible and accountable for the public ABS Corporate Website, as well as marketing automation through email marketing, webinars, landing pages, campaign management, lead nurturing/scoring, lead lifecycle management, CRM integration, and analytics for marketing campaigns and efforts. Ultimately this role is responsible for accelerating customer acquisition and retention via external inbound and outbound digital marketing channels.
What You Will Do:Responsible for the administration of the ABS Corporate Website, www.eagle.org, and the management of the ABS content management system and interactive media for deploying website content and other digital interactive tools to reach and engage external audiences effectively.Leads development and implementation of digital marketing strategies, initiatives, and digital lead generation to respond to corporate priorities set out by the business development and strategic marketing teams.Develops and aligns an overall short and long-term marketing automation, lead generation, and corporate website strategy for the company to deliver acceleration of customer acquisition and retention.Works directly with stakeholders in the development and/or implementation of digital-related business and marketing plans and tactics.Collaborates with service and product segment marketing teams to understand and support marketing campaigns with marketing automation capability.Leads and manages a team of website and digital marketing professionals. Manages activities of the digital marketing team and external vendors to fulfill marketing and communications plans for the Market Sectors. Leads the development, alignment, and execution of digital marketing strategies and campaigns through inbound and outbound digital channels.Leads the development and integration of digital lead scoring, nurturing, and conversion with the business development funnel within our CRM platform.Collaborates with business development to understand prospects and lead nurturing and management needs.Configures, defines, and manages the marketing infrastructure and customization of the marketing automation platform, including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting.Collaborates with others to support major infrastructure initiatives in marketing automation, our CRM platform, corporate website, customer portal, and analytics platform.Coordinates with IT and external vendors to develop and manage technical innovation, Eagle.org development cycles, server management, and testing of technical tools and platforms.Develops and implement programs, metrics, and analytics to monitor the effectiveness of the marketing plans.What You Will Need:
Education and Experience
A Bachelor's Degree in Marketing or related disciplines is required. Related Master's degree or MBA preferred.Previous experience in integrated marketing or sales positions with managerial responsibilities is essential.Five (5) years of experience using marketing automation (Act-On, Eloqua, or Marketo), enterprise CMS platforms, web analytics software, and a CRM platform is required. Experience with Adobe Experience Manager, MS Dynamics, or Act-On is a plus.Minimum of five (5) years of experience managing digital teams and digital servicesMinimum of five (5) years in a marketing-related manager role. Hands-on experience developing digital initiatives without technical assistance, as well as launching large-scale marketing campaigns for services or products, is required.Minimum of three (3) years of experience managing websites in a dot.com or e-commerce B2B environment is required.Google certifications for AdWords and Analytics are preferred.Knowledge, Skills, and Abilities
An effective collaborator who knows how to network, manage by influence, and build effective relationships across the segment marketing groups and company functions such as IT and Business Development.A leader who can enroll others behind their strategies. Comfortable and experienced at engaging with levels of the organization, including executives.Experience with Agile, Lean, or other similar methods for streamlining client processes.Strong interpersonal, motivational, and team skills. Exceptional communication (both written and verbal) skills. Experience communicating with both technical and non-technical stakeholders across multiple teams, responding to company and internal customer needs.Able to assume a high level of individual responsibility. Highly results-oriented; able to work in a multi-task environment, managing multiple priorities while delivering results.Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
Reporting Relationships:
Reports to the Director, of External Communications.
About Us
We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.
ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.
About Our Benefits
ABS Bureau proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings Account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers support in personal wellness, including work-life services. ABS Bureau also offers a 401K plan with a generous company match, subject to plan requirements.
Equal Opportunity
ABS Bureau is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.
Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs
The Digital Marketing Manager oversees the development and implementation of digital marketing and digital lead generation strategies in support of the corporate and business development objectives of ABS. Responsible and accountable for the public ABS Corporate Website, as well as marketing automation through email marketing, webinars, landing pages, campaign management, lead nurturing/scoring, lead lifecycle management, CRM integration, and analytics for marketing campaigns and efforts. Ultimately this role is responsible for accelerating customer acquisition and retention via external inbound and outbound digital marketing channels.
What You Will Do:Responsible for the administration of the ABS Corporate Website, www.eagle.org, and the management of the ABS content management system and interactive media for deploying website content and other digital interactive tools to reach and engage external audiences effectively.Leads development and implementation of digital marketing strategies, initiatives, and digital lead generation to respond to corporate priorities set out by the business development and strategic marketing teams.Develops and aligns an overall short and long-term marketing automation, lead generation, and corporate website strategy for the company to deliver acceleration of customer acquisition and retention.Works directly with stakeholders in the development and/or implementation of digital-related business and marketing plans and tactics.Collaborates with service and product segment marketing teams to understand and support marketing campaigns with marketing automation capability.Leads and manages a team of website and digital marketing professionals. Manages activities of the digital marketing team and external vendors to fulfill marketing and communications plans for the Market Sectors. Leads the development, alignment, and execution of digital marketing strategies and campaigns through inbound and outbound digital channels.Leads the development and integration of digital lead scoring, nurturing, and conversion with the business development funnel within our CRM platform.Collaborates with business development to understand prospects and lead nurturing and management needs.Configures, defines, and manages the marketing infrastructure and customization of the marketing automation platform, including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting.Collaborates with others to support major infrastructure initiatives in marketing automation, our CRM platform, corporate website, customer portal, and analytics platform.Coordinates with IT and external vendors to develop and manage technical innovation, Eagle.org development cycles, server management, and testing of technical tools and platforms.Develops and implement programs, metrics, and analytics to monitor the effectiveness of the marketing plans.What You Will Need:
Education and Experience
A Bachelor's Degree in Marketing or related disciplines is required. Related Master's degree or MBA preferred.Previous experience in integrated marketing or sales positions with managerial responsibilities is essential.Five (5) years of experience using marketing automation (Act-On, Eloqua, or Marketo), enterprise CMS platforms, web analytics software, and a CRM platform is required. Experience with Adobe Experience Manager, MS Dynamics, or Act-On is a plus.Minimum of five (5) years of experience managing digital teams and digital servicesMinimum of five (5) years in a marketing-related manager role. Hands-on experience developing digital initiatives without technical assistance, as well as launching large-scale marketing campaigns for services or products, is required.Minimum of three (3) years of experience managing websites in a dot.com or e-commerce B2B environment is required.Google certifications for AdWords and Analytics are preferred.Knowledge, Skills, and Abilities
An effective collaborator who knows how to network, manage by influence, and build effective relationships across the segment marketing groups and company functions such as IT and Business Development.A leader who can enroll others behind their strategies. Comfortable and experienced at engaging with levels of the organization, including executives.Experience with Agile, Lean, or other similar methods for streamlining client processes.Strong interpersonal, motivational, and team skills. Exceptional communication (both written and verbal) skills. Experience communicating with both technical and non-technical stakeholders across multiple teams, responding to company and internal customer needs.Able to assume a high level of individual responsibility. Highly results-oriented; able to work in a multi-task environment, managing multiple priorities while delivering results.Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.
Reporting Relationships:
Reports to the Director, of External Communications.
About Us
We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.
ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.
About Our Benefits
ABS Bureau proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings Account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers support in personal wellness, including work-life services. ABS Bureau also offers a 401K plan with a generous company match, subject to plan requirements.
Equal Opportunity
ABS Bureau is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.
Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs