Hot Springs Health
Marketing Coordinator
Hot Springs Health, Thermopolis, Wyoming, United States, 82443
Hot Springs County Hospital District
Job Description
MARKETING COORDINATOR
DEPARTMENT: Development and Marketing
SUPERVISOR: Development Director
EMPLOYEE NAME:
APPROVED BY: Development Director DATE: August 2024
GENERAL:
In accordance with the Hot Springs County Hospital District DBA Hot Springs Health and the requirements of our accrediting bodies, the employee will: support the mission"Partnering with our community for quality health and healing", the five core values "Ownership, Always better than yesterday, Service first, Integrity, and Stewardship of our resources (OASIS). Our behavior creates our OASIS - a place where we can find safety, sustenance, and a pleasant change from the usual. and vision "HSH will be the provider and employer of choice in our region; providing the highest quality care and excelling as a teaching hospital in Wyoming.
The established priorities of Quality, Service, Finance, People, and Growth, will be utilized in decision making. The employee will demonstrate the ability to manage time, maintain a safe and clean environment; practice confidentiality; treat all persons with respect and professional courtesy; accept change; accept and provide constructive feedback; work as a team player and adhere to the infection control, fire and safety, disaster and hazardous waste policies. The employee must also demonstrate the competencies for their position, and adhere to policies and procedures of their department. The employee will participate in quality improvement activities.
BEHAVIORAL REQUIREMENTS:
The following is a list of minimally required behaviors to assist the employee in partnering with our community:
Ownership
Accepts responsibility for actions, attitudes and health. Doing things right the first time, every time for excellent results. Accepts ownership of mistakes and takes constructive action to avoid repeating mistakes. Works with empowerment to the highest potential both as an individual and as part of the team. Unsatisfied with the status quo or just being "good."
Always Better Than Yesterday
Performs at the highest level, always learning and looking for ways to improve, with an unwavering focus on safety. Celebrates and encourages the contributions of one another.
Constructively challenges the status quo by being flexible, adaptable and embracing change as a key element of our future success. Contributes to an environment that encourages creative thinking. Shares ideas and opinions, and supports opportunities to learn and grow.
Service First
Doing our best every day to anticipate and exceed the expectations of patients, providers and co-workers. Understands excellence is the result of team effort. Creates legendary experiences.
Integrity
Does the right things. Consistently open, honest, trustworthy and ethical. Demonstrates respect for patients, their families, staff, providers and the community.
Stewardship of Our Resources
Strives to care wisely for our human, financial and natural resources. Strengthens HSH as a partner in the community.
POSITION SUMMARY:
Supports activities of the Foundation and Marketing Department, coordinates internal and external communication and activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Assist in development of the content strategy for all HSH communication platforms/channels.Manage HSH social media channels through advanced planning, graphic design, posting messages and analytics review.Support the marketing department through the development of effective, branded graphics and content for marketing campaigns and service line development across all internal and external communication channels (websites, social media, YouTube, email, online advertising, and print advertising).Support marketing efforts through the effective and timely management of planning platforms currently utilized.Support the Foundation efforts in fundraising, event planning, marketing and administrative tasks.Assist in the tracking of spending and weekly/monthly review of the Marketing budget. Assist with accounting and budgeting of Foundation budget.Assist in the production (including designing and printing) and distribution of marketing materials (brochures, business cards, etc.) for both HSH and the foundation.Assist in the production and distribution of staff related communications (print and digital/email).Work with administration and Awards and Recognition Team to plan staff activities and events, promote them to staff through various communication tools.Work with human resources in the production of recruiting postings and materials.Active participant in various hospital events; represent HSH & marketing department at community events as appropriate.Work with patient relations and volunteer services on events/activities.Encourage and display behaviors supporting a culture of kindness at HSH among the employees.Participate in weekly staff meetings, providing project/activity updates and opinions and input regarding hospital and departmental matters.All other duties as assigned.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCEBachelor's Degree in Communications, marketing or equivalent experience.Minimum of two years of communications, marketing or related community experience, preferred.Fundraising experience preferred.ADDITIONAL SKILLS
Ability to read, write, and communicate effectively in English.Strong presentation skills.Ability to multitask and work independently.Strong computer skills, including Microsoft Office, Word Press, Adobe Creative Suite, email marketing.Strong written and verbal communication.Strong organizational skills and attention to detail.Strong creative skills.
Age Specific:
Must be able to provide care according to the developmental level and or chronological patient served. This includes, but is not limited to, identifying the needs and abilities of each patient, and demonstrating an understanding of how a patient's chronological and developmental age influences his/her need for adaptations related to his/her abilities. Also, an understanding of how a patient's age impacts his/her ability to deal with and adapt to the care needed/provided is required. General census of neonatal to geriatric patients.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While filling this position, the employee must regularly lift and or move 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance, vision, color vision, peripheral vision, and depth perception. This position also requires walking or standing to a significant degree. This position also requires reaching, handling, fingering, feeling, talking, and hearing, stooping, bending, crouching, and working with equipment.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is subject to inside and possibly outside weather conditions. The employee is also subject to exposure to blood and body fluids, proximity to moving mechanical parts, electrical shock, exposure to burns and radiant energy, exposure to explosives, exposure to toxic chemicals and biological agents.
Job Description
MARKETING COORDINATOR
DEPARTMENT: Development and Marketing
SUPERVISOR: Development Director
EMPLOYEE NAME:
APPROVED BY: Development Director DATE: August 2024
GENERAL:
In accordance with the Hot Springs County Hospital District DBA Hot Springs Health and the requirements of our accrediting bodies, the employee will: support the mission"Partnering with our community for quality health and healing", the five core values "Ownership, Always better than yesterday, Service first, Integrity, and Stewardship of our resources (OASIS). Our behavior creates our OASIS - a place where we can find safety, sustenance, and a pleasant change from the usual. and vision "HSH will be the provider and employer of choice in our region; providing the highest quality care and excelling as a teaching hospital in Wyoming.
The established priorities of Quality, Service, Finance, People, and Growth, will be utilized in decision making. The employee will demonstrate the ability to manage time, maintain a safe and clean environment; practice confidentiality; treat all persons with respect and professional courtesy; accept change; accept and provide constructive feedback; work as a team player and adhere to the infection control, fire and safety, disaster and hazardous waste policies. The employee must also demonstrate the competencies for their position, and adhere to policies and procedures of their department. The employee will participate in quality improvement activities.
BEHAVIORAL REQUIREMENTS:
The following is a list of minimally required behaviors to assist the employee in partnering with our community:
Ownership
Accepts responsibility for actions, attitudes and health. Doing things right the first time, every time for excellent results. Accepts ownership of mistakes and takes constructive action to avoid repeating mistakes. Works with empowerment to the highest potential both as an individual and as part of the team. Unsatisfied with the status quo or just being "good."
Always Better Than Yesterday
Performs at the highest level, always learning and looking for ways to improve, with an unwavering focus on safety. Celebrates and encourages the contributions of one another.
Constructively challenges the status quo by being flexible, adaptable and embracing change as a key element of our future success. Contributes to an environment that encourages creative thinking. Shares ideas and opinions, and supports opportunities to learn and grow.
Service First
Doing our best every day to anticipate and exceed the expectations of patients, providers and co-workers. Understands excellence is the result of team effort. Creates legendary experiences.
Integrity
Does the right things. Consistently open, honest, trustworthy and ethical. Demonstrates respect for patients, their families, staff, providers and the community.
Stewardship of Our Resources
Strives to care wisely for our human, financial and natural resources. Strengthens HSH as a partner in the community.
POSITION SUMMARY:
Supports activities of the Foundation and Marketing Department, coordinates internal and external communication and activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Assist in development of the content strategy for all HSH communication platforms/channels.Manage HSH social media channels through advanced planning, graphic design, posting messages and analytics review.Support the marketing department through the development of effective, branded graphics and content for marketing campaigns and service line development across all internal and external communication channels (websites, social media, YouTube, email, online advertising, and print advertising).Support marketing efforts through the effective and timely management of planning platforms currently utilized.Support the Foundation efforts in fundraising, event planning, marketing and administrative tasks.Assist in the tracking of spending and weekly/monthly review of the Marketing budget. Assist with accounting and budgeting of Foundation budget.Assist in the production (including designing and printing) and distribution of marketing materials (brochures, business cards, etc.) for both HSH and the foundation.Assist in the production and distribution of staff related communications (print and digital/email).Work with administration and Awards and Recognition Team to plan staff activities and events, promote them to staff through various communication tools.Work with human resources in the production of recruiting postings and materials.Active participant in various hospital events; represent HSH & marketing department at community events as appropriate.Work with patient relations and volunteer services on events/activities.Encourage and display behaviors supporting a culture of kindness at HSH among the employees.Participate in weekly staff meetings, providing project/activity updates and opinions and input regarding hospital and departmental matters.All other duties as assigned.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCEBachelor's Degree in Communications, marketing or equivalent experience.Minimum of two years of communications, marketing or related community experience, preferred.Fundraising experience preferred.ADDITIONAL SKILLS
Ability to read, write, and communicate effectively in English.Strong presentation skills.Ability to multitask and work independently.Strong computer skills, including Microsoft Office, Word Press, Adobe Creative Suite, email marketing.Strong written and verbal communication.Strong organizational skills and attention to detail.Strong creative skills.
Age Specific:
Must be able to provide care according to the developmental level and or chronological patient served. This includes, but is not limited to, identifying the needs and abilities of each patient, and demonstrating an understanding of how a patient's chronological and developmental age influences his/her need for adaptations related to his/her abilities. Also, an understanding of how a patient's age impacts his/her ability to deal with and adapt to the care needed/provided is required. General census of neonatal to geriatric patients.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While filling this position, the employee must regularly lift and or move 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance, vision, color vision, peripheral vision, and depth perception. This position also requires walking or standing to a significant degree. This position also requires reaching, handling, fingering, feeling, talking, and hearing, stooping, bending, crouching, and working with equipment.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee is subject to inside and possibly outside weather conditions. The employee is also subject to exposure to blood and body fluids, proximity to moving mechanical parts, electrical shock, exposure to burns and radiant energy, exposure to explosives, exposure to toxic chemicals and biological agents.