Tennova Knoxville Physician RMC - North Knoxville Medical Center
Network Marketing Director - Tennova Metro Marketing, FT
Tennova Knoxville Physician RMC - North Knoxville Medical Center, Knoxville, Tennessee, United States, 37955
Essential duties and responsibilities include the following. Other duties may be assigned.
MARKETING STRATEGY DEVELOPMENT and DEPLOYMENTo Collaborates with CHS Regional Marketing Director/VP, CHS teams, vendors and hospital leadership to identify andrecommended marketing strategieso Collaborates with hospital leadership, CHS leads and approved marketing vendors in establishing and executingannual marketing planso Applies knowledge and experience to ensure strong, actionable creative and promotionso Influences colleagues to ensure optimal marketability and seamless consumer-to-patient pathwayso Leverages the approved marketing budget to its fullest extent to drive volume and maintain positive reputationo Serves as the marketing expert within the facility, with the ability to communicate marketing strategy withknowledge and conviction to stakeholderso Diligently seeks to measure, track, and communicate ROI and KPIs related to marketing projectso Guides market research programs, when appropriate and approved
INTERNAL/EXTERNAL COMMUNICATIONS and MEDIA RELATIONSo Serves as hospital media contact and hospital spokesperson when appropriateo Proactively and continuously seeks positive media coverage to support the network’s image and growth ofnetwork serviceso Maintains an internal communications framework to support network communications efforts toward employeeengagement and positive workplace cultureo In support of growth initiatives and reputation management, establishes and oversees the network’s communityoutreach strategies, including CHS Community Connections messaging as well as appropriate communitysponsorships and eventso Stays abreast of overall hospital market share, service line market share, market dynamics and other data to helpidentify new growth strategies
OWNED MEDIA MANAGEMENTo Oversees network websites to ensure optimized, up-to-date, compliant and consumer-oriented contento Oversees online reputation management for the hospital, practices and providers by monitoring and responding topatient reviews and ratingso Oversees organic social media plans• PERSONNEL MANAGEMENT and TEAM COLLABORATIONo Supervises network Marketing team by ensuring appropriate skills application and organizing projects/strategiesaround appropriate objectives and timelineso Fosters the tenets of the Community Cares culture and organizational Strategic Imperativeso Coordinates with director(s) of professional outreach to support efforts toward physician alignment, and withpractice administration to support affiliated medical group performanceo Remains aware of and compliant with all marketing-related guidelines and corporate policies related tocommunications, advertising and promotions, physician relations and other topics as applicableo Participates in Corporate-organized marketing education webinars and utilizes provided toolkits and templatescustomized for the benefit of the hospital/medical group
Qualifications:This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as anunderstanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills arenecessary to support multiple and various projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
Education/Experience:Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 10 years direct marketingexperience, preferably in healthcare, with reasonable leadership experience. Strong analytical skills that demonstrate the ability toidentify and act on insights that drive business results.
MARKETING STRATEGY DEVELOPMENT and DEPLOYMENTo Collaborates with CHS Regional Marketing Director/VP, CHS teams, vendors and hospital leadership to identify andrecommended marketing strategieso Collaborates with hospital leadership, CHS leads and approved marketing vendors in establishing and executingannual marketing planso Applies knowledge and experience to ensure strong, actionable creative and promotionso Influences colleagues to ensure optimal marketability and seamless consumer-to-patient pathwayso Leverages the approved marketing budget to its fullest extent to drive volume and maintain positive reputationo Serves as the marketing expert within the facility, with the ability to communicate marketing strategy withknowledge and conviction to stakeholderso Diligently seeks to measure, track, and communicate ROI and KPIs related to marketing projectso Guides market research programs, when appropriate and approved
INTERNAL/EXTERNAL COMMUNICATIONS and MEDIA RELATIONSo Serves as hospital media contact and hospital spokesperson when appropriateo Proactively and continuously seeks positive media coverage to support the network’s image and growth ofnetwork serviceso Maintains an internal communications framework to support network communications efforts toward employeeengagement and positive workplace cultureo In support of growth initiatives and reputation management, establishes and oversees the network’s communityoutreach strategies, including CHS Community Connections messaging as well as appropriate communitysponsorships and eventso Stays abreast of overall hospital market share, service line market share, market dynamics and other data to helpidentify new growth strategies
OWNED MEDIA MANAGEMENTo Oversees network websites to ensure optimized, up-to-date, compliant and consumer-oriented contento Oversees online reputation management for the hospital, practices and providers by monitoring and responding topatient reviews and ratingso Oversees organic social media plans• PERSONNEL MANAGEMENT and TEAM COLLABORATIONo Supervises network Marketing team by ensuring appropriate skills application and organizing projects/strategiesaround appropriate objectives and timelineso Fosters the tenets of the Community Cares culture and organizational Strategic Imperativeso Coordinates with director(s) of professional outreach to support efforts toward physician alignment, and withpractice administration to support affiliated medical group performanceo Remains aware of and compliant with all marketing-related guidelines and corporate policies related tocommunications, advertising and promotions, physician relations and other topics as applicableo Participates in Corporate-organized marketing education webinars and utilizes provided toolkits and templatescustomized for the benefit of the hospital/medical group
Qualifications:This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as anunderstanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills arenecessary to support multiple and various projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
Education/Experience:Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 10 years direct marketingexperience, preferably in healthcare, with reasonable leadership experience. Strong analytical skills that demonstrate the ability toidentify and act on insights that drive business results.