Inovatec
Product Marketing Manager
Inovatec, San Francisco, California, United States, 94199
About Inovatec
Inovatec is an exciting growth company based in Vancouver B.C., established in 2006. We are North America’s leading provider of cloud-based software solutions for the automotive, powersports, and equipment financing industries. Our solutions are used by some of the largest banks, credit unions, and finance companies in Canada and the U.S.
At Inovatec, we foster a diverse and inclusive environment that encourages collaboration where we grow together and win as a team. It’s important that we live up to our four core values: make sound decisions, get better every day, find a way, and we before me. We thrive by challenging the status quo to push the industry forward, and we know when to have fun! With team members across North America and Europe, we’re committed to investing in the development of our team, no matter where they’re located.
This is an opportunity to join a passionate group of innovators at a fast-growing company: since 2019, we have more than doubled in size, and we expect to double again in the next 5 years. This position will be an integral part of our team as we continue to grow.
Job Summary
As a Product Marketing Manager for the Revenue department, you will engage with the product team sales teams to create a marketing strategy, marketing plans and create the key messages for sales and marketing materials to support those plans. You will also develop the strategy for engaging with Inovatec partners and create plans for the Client Success Managers (CSMs) and salespeople to engage with clients to encourage adoption of new partner integrations and increase revenue from partners and Inovatec’s existing clients related to partnerships.
You will be responsible for creating reports, structuring the activities, and creating & refining key processes for the Sales and Client Success teams. You will help facilitate back-of-house activities to support Sales and Client Success activities, but are not expected to take the lead in any client-facing role. Similarly, you will engage with marketing and PR agencies to create the actual customer- and client-facing materials for conferences, campaigns and our website. Your guidance will help drive efficiency within the CSM and sales teams, which will support their activities to acquire and support our clients.
In this role, you will work independently, with limited supervision, and play a key role in setting the strategy for an important component of Inovatec’s growth.
AccountabilitiesLeadership, Management, Accountability (LMA)Financial management, including annual revenue and cost forecasting for Inovatec partnersCollaboration with Finance Team to ensure accurate and timely billing and collections from partnersResponsibilities:
Leadership, Management, Accountability (LMA):
Support CSMs and Salespeople in helping clients engage with Inovatec partners.Work with Sales & CSMs them to understand the processes and requirements to activate partnerships with clients.Engage with partners to develop sales materialsProduct
Create and maintain a library of key product features and benefitsConduct competitive market scans and SWOT analyses of key competitorsDevelop sell sheets, web pages, and battle cards (i.e., competitive comparisons of key features between Inovatec and key competitorsFinancial Management:
Develop and maintain processes for activating partners for clientsTrack and maintain an accurate record of Inovatec’s partner integrationsTrack and maintain an accurate record of client use of partner integration, data and servicesCreate a strategy for increasing revenue from partners and clientsProvide financial reports to the Leadership Team as requiredSkills and Requirements
You’re a self-starter, an excellent communicator both verbally and visually, achievement-oriented, motivated, and a creative problem solver2+ years of experience in a strategic or operational positionExperience with process improvement or process designAbility to improvise and adapt to changeAbility to train, mentor, and coach others to promote continuous growthExcellent organizational skillsExcellent interpersonal skills, as well as written and verbal communication skillsBachelor’s degree in a related field (Computer Science, Engineering, Finance or related)Our core values
Make sound decisions : We put ourselves in our customer's shoes, always ensuring we have the right facts and focus on solving the right problems.
Find a way : No matter the challenge, we overcome hurdles, seek out solutions, and follow through on commitments to consistently exceed expectations.
Get better every day : With our growth mindset and positive attitude, we apply our passion for innovation not just to our products, but also to ourselves.
We before me : Our collaborative spirit pushes us to act without ego, to communicate openly and honestly, and to win as a team.
What we offer
Competitive salary and bonus structureFlexible work environmentCareer growthMonthly team eventsIndustry-leading benefits plan
Inovatec is an exciting growth company based in Vancouver B.C., established in 2006. We are North America’s leading provider of cloud-based software solutions for the automotive, powersports, and equipment financing industries. Our solutions are used by some of the largest banks, credit unions, and finance companies in Canada and the U.S.
At Inovatec, we foster a diverse and inclusive environment that encourages collaboration where we grow together and win as a team. It’s important that we live up to our four core values: make sound decisions, get better every day, find a way, and we before me. We thrive by challenging the status quo to push the industry forward, and we know when to have fun! With team members across North America and Europe, we’re committed to investing in the development of our team, no matter where they’re located.
This is an opportunity to join a passionate group of innovators at a fast-growing company: since 2019, we have more than doubled in size, and we expect to double again in the next 5 years. This position will be an integral part of our team as we continue to grow.
Job Summary
As a Product Marketing Manager for the Revenue department, you will engage with the product team sales teams to create a marketing strategy, marketing plans and create the key messages for sales and marketing materials to support those plans. You will also develop the strategy for engaging with Inovatec partners and create plans for the Client Success Managers (CSMs) and salespeople to engage with clients to encourage adoption of new partner integrations and increase revenue from partners and Inovatec’s existing clients related to partnerships.
You will be responsible for creating reports, structuring the activities, and creating & refining key processes for the Sales and Client Success teams. You will help facilitate back-of-house activities to support Sales and Client Success activities, but are not expected to take the lead in any client-facing role. Similarly, you will engage with marketing and PR agencies to create the actual customer- and client-facing materials for conferences, campaigns and our website. Your guidance will help drive efficiency within the CSM and sales teams, which will support their activities to acquire and support our clients.
In this role, you will work independently, with limited supervision, and play a key role in setting the strategy for an important component of Inovatec’s growth.
AccountabilitiesLeadership, Management, Accountability (LMA)Financial management, including annual revenue and cost forecasting for Inovatec partnersCollaboration with Finance Team to ensure accurate and timely billing and collections from partnersResponsibilities:
Leadership, Management, Accountability (LMA):
Support CSMs and Salespeople in helping clients engage with Inovatec partners.Work with Sales & CSMs them to understand the processes and requirements to activate partnerships with clients.Engage with partners to develop sales materialsProduct
Create and maintain a library of key product features and benefitsConduct competitive market scans and SWOT analyses of key competitorsDevelop sell sheets, web pages, and battle cards (i.e., competitive comparisons of key features between Inovatec and key competitorsFinancial Management:
Develop and maintain processes for activating partners for clientsTrack and maintain an accurate record of Inovatec’s partner integrationsTrack and maintain an accurate record of client use of partner integration, data and servicesCreate a strategy for increasing revenue from partners and clientsProvide financial reports to the Leadership Team as requiredSkills and Requirements
You’re a self-starter, an excellent communicator both verbally and visually, achievement-oriented, motivated, and a creative problem solver2+ years of experience in a strategic or operational positionExperience with process improvement or process designAbility to improvise and adapt to changeAbility to train, mentor, and coach others to promote continuous growthExcellent organizational skillsExcellent interpersonal skills, as well as written and verbal communication skillsBachelor’s degree in a related field (Computer Science, Engineering, Finance or related)Our core values
Make sound decisions : We put ourselves in our customer's shoes, always ensuring we have the right facts and focus on solving the right problems.
Find a way : No matter the challenge, we overcome hurdles, seek out solutions, and follow through on commitments to consistently exceed expectations.
Get better every day : With our growth mindset and positive attitude, we apply our passion for innovation not just to our products, but also to ourselves.
We before me : Our collaborative spirit pushes us to act without ego, to communicate openly and honestly, and to win as a team.
What we offer
Competitive salary and bonus structureFlexible work environmentCareer growthMonthly team eventsIndustry-leading benefits plan