AEG
Marketing and Communications Manager
AEG, Midland, Michigan, United States, 48640
ABOUT OUTLYR
Outlyr is a global leader in sport & entertainment, specializing in event production, corporate consulting and activation & experiences, partnering with global companies to create world-class events and meaningful programming.
No matter what we are creating, whether it's a large-scale event or an intimate brand experience, our approach is about being different. We strive to build strong relationships, create innovative experiences and ultimately, exceed all expectations. We not only want to lead the way in our industry, but we want to inspire others to stand out above the rest as well.
POSITION SUMMARY
Outlyr is looking for a creative individual with a passion for marketing to manage the execution of a comprehensive marketing plan for the Dow Championship, a unique team format event on the LPGA Tour. The marketing manager would work closely with tournament staff on the execution of the marketing plan in the lead up to the event, as well as oversee and manage the onsite media center.
If you're a savvy marketing specialist with expertise that covers everything from promotions to press releases, and traditional marketing, we'd like to meet you. Working closely with the Tournament Director and staff, you'll develop, coordinate and handle creative services, promotions, media partnerships and public relations responsibilities.
The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position. Extended travel on weekends, evenings and some holiday work may also be required.
RESPONSIBILITIES + DUTIESDevelop and implement comprehensive marketing and promotional plansSupport on-site activities including media centers and live/remote broadcastsSupport client internal communicationsOversee the management of event websites and email marketing campaignsBrainstorm and pitch story ideas to media membersEstablish effective media relationships on a local and national level to secure coverage from a wide range of mediumsWork with News Editors and Sports Editors to secure coverage from all local and regional mediumsManage events' ticketing sites and respond to general ticket inquiriesServe as main liaison with designer for all event creative projectsCreate recap documents of the tournament including hard data, key metrics, and recommendationsCarry out assigned tasks with limited supervision, including coordinating and implementing projectsOther related duties/projects as assignedQUALIFICATIONS
Bachelor's Degree with at least 3-5 years of experience in related PR/Communications fieldPrevious event experience a plusPolished communication skills, both written and oralExperience writing and distributing press releasesPrevious collaboration with media outlets, editors, and charitable partnersDemonstrated ability to self-start and initiate workAbility to problem solve and work effectively under pressure while working as both part of a team as well as independentlyExcellent organizational skills, attention to detail and the ability to multi-taskCollaborative in nature with a "no job is too small" attitude to assist with overall account team duties and additional programs as neededAbility and flexibility to travel and weekend/holiday work as needed, approximately 25% of the yearA writing and PowerPoint assignment may be a part of the hiring processMust be available to work full time in Midland, MI, with travel to other markets as needed
ADDITIONAL INFORMATION
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:Outlyr's work is guided by five (5) core values including: Connection, Passion, Quality, Growth and Positivity. Which of these core value(s) most resonates with you and why?
Outlyr is a global leader in sport & entertainment, specializing in event production, corporate consulting and activation & experiences, partnering with global companies to create world-class events and meaningful programming.
No matter what we are creating, whether it's a large-scale event or an intimate brand experience, our approach is about being different. We strive to build strong relationships, create innovative experiences and ultimately, exceed all expectations. We not only want to lead the way in our industry, but we want to inspire others to stand out above the rest as well.
POSITION SUMMARY
Outlyr is looking for a creative individual with a passion for marketing to manage the execution of a comprehensive marketing plan for the Dow Championship, a unique team format event on the LPGA Tour. The marketing manager would work closely with tournament staff on the execution of the marketing plan in the lead up to the event, as well as oversee and manage the onsite media center.
If you're a savvy marketing specialist with expertise that covers everything from promotions to press releases, and traditional marketing, we'd like to meet you. Working closely with the Tournament Director and staff, you'll develop, coordinate and handle creative services, promotions, media partnerships and public relations responsibilities.
The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position. Extended travel on weekends, evenings and some holiday work may also be required.
RESPONSIBILITIES + DUTIESDevelop and implement comprehensive marketing and promotional plansSupport on-site activities including media centers and live/remote broadcastsSupport client internal communicationsOversee the management of event websites and email marketing campaignsBrainstorm and pitch story ideas to media membersEstablish effective media relationships on a local and national level to secure coverage from a wide range of mediumsWork with News Editors and Sports Editors to secure coverage from all local and regional mediumsManage events' ticketing sites and respond to general ticket inquiriesServe as main liaison with designer for all event creative projectsCreate recap documents of the tournament including hard data, key metrics, and recommendationsCarry out assigned tasks with limited supervision, including coordinating and implementing projectsOther related duties/projects as assignedQUALIFICATIONS
Bachelor's Degree with at least 3-5 years of experience in related PR/Communications fieldPrevious event experience a plusPolished communication skills, both written and oralExperience writing and distributing press releasesPrevious collaboration with media outlets, editors, and charitable partnersDemonstrated ability to self-start and initiate workAbility to problem solve and work effectively under pressure while working as both part of a team as well as independentlyExcellent organizational skills, attention to detail and the ability to multi-taskCollaborative in nature with a "no job is too small" attitude to assist with overall account team duties and additional programs as neededAbility and flexibility to travel and weekend/holiday work as needed, approximately 25% of the yearA writing and PowerPoint assignment may be a part of the hiring processMust be available to work full time in Midland, MI, with travel to other markets as needed
ADDITIONAL INFORMATION
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:Outlyr's work is guided by five (5) core values including: Connection, Passion, Quality, Growth and Positivity. Which of these core value(s) most resonates with you and why?