Sony Interactive Entertainment Inc.
Senior Manager, Product Marketing
Sony Interactive Entertainment Inc., San Mateo, California, United States, 94409
Why PlayStation?
PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Senior Manager, Global Brand Marketing | GamesSan Mateo, CA or Bend, OR (Hybrid)
The Senior Manager, Global Brand Marketing will be responsible for leading our global live service marketing and business team. The successful candidate will be responsible for the creation and management of end-to-end global plans that drive growth and profitability for our game. The role involves coaching teams to define and create plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Responsibilities:
Marketing and Brand StrategyIn partnership with our studios, own the live service marketing strategy and annual marketing plansCreate and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio of live service titlesDefine global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.Develop best-in-class live service strategy, including direct to consumer, always-on, content strategy for Games as a Service.Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns for multiple titles.Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.Responsible for growth and development of direct reports. Coach team members to intensely track business results, and impact on weekly, monthly, quarterly business performance. Use data to create tactical action plans and long-term business plansManage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholdersAccountable for the success of the global marketing campaign.Financial responsibility for marketing strategies, initiatives and advertising related effortsRequirements:
Proven experience leading a small team of marketing professionalsExpertise in assessing and building new business models with players in mindDeep understanding of and experience working on live service experiences and direct to consumer digital businesses.History of developing strong partnerships with game development studiosDemonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.Experience with digital product offerings on mobile and PC platforms, a plus.Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.Strong passion for video gaming is essential.8+ years of brand and product marketing.At least a bachelor's degree in business administration or equivalent (MBA a plus)
#LI-SF1
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click
here
to learn more.
The estimated base pay range for this role is listed below.
$200,600-$301,000 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Senior Manager, Global Brand Marketing | GamesSan Mateo, CA or Bend, OR (Hybrid)
The Senior Manager, Global Brand Marketing will be responsible for leading our global live service marketing and business team. The successful candidate will be responsible for the creation and management of end-to-end global plans that drive growth and profitability for our game. The role involves coaching teams to define and create plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.
Responsibilities:
Marketing and Brand StrategyIn partnership with our studios, own the live service marketing strategy and annual marketing plansCreate and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio of live service titlesDefine global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.Develop best-in-class live service strategy, including direct to consumer, always-on, content strategy for Games as a Service.Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns for multiple titles.Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.Responsible for growth and development of direct reports. Coach team members to intensely track business results, and impact on weekly, monthly, quarterly business performance. Use data to create tactical action plans and long-term business plansManage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholdersAccountable for the success of the global marketing campaign.Financial responsibility for marketing strategies, initiatives and advertising related effortsRequirements:
Proven experience leading a small team of marketing professionalsExpertise in assessing and building new business models with players in mindDeep understanding of and experience working on live service experiences and direct to consumer digital businesses.History of developing strong partnerships with game development studiosDemonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.Experience with digital product offerings on mobile and PC platforms, a plus.Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.Strong passion for video gaming is essential.8+ years of brand and product marketing.At least a bachelor's degree in business administration or equivalent (MBA a plus)
#LI-SF1
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click
here
to learn more.
The estimated base pay range for this role is listed below.
$200,600-$301,000 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.