Amazon
Paid Media Marketing Manager, Amazon Music
Amazon, Seattle, Washington, us, 98127
Description
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for an experienced Paid Media Marketing Manager to join our Amazon Music Performance Marketing team with a strategic focus on driving WW growth and awareness for Amazon Music Podcasts. This person will build highly impactful full funnel campaigns from Awareness to Acquisition driving and test into white space opportunities. You will define, execute, and measure Paid Media marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music Podcasts
Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media
Basic Qualifications
4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
Experience managing multi-million dollar paid media budgets
Experience building, executing and scaling marketing programs across multiple international markets
Advanced Microsoft Excel skills, including the ability to work with large data sets
Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
High attention to detail, across both business and technical domains
Preferred Qualifications
3+ years of performance marketing experience for consumer technology product or service
Experience in the entertainment, media industry and/or subscription business
Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels WW (Meta, Pinterest, Snap, Reddit etc.)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for an experienced Paid Media Marketing Manager to join our Amazon Music Performance Marketing team with a strategic focus on driving WW growth and awareness for Amazon Music Podcasts. This person will build highly impactful full funnel campaigns from Awareness to Acquisition driving and test into white space opportunities. You will define, execute, and measure Paid Media marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music Podcasts
Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media
Basic Qualifications
4+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
Experience managing multi-million dollar paid media budgets
Experience building, executing and scaling marketing programs across multiple international markets
Advanced Microsoft Excel skills, including the ability to work with large data sets
Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible
High attention to detail, across both business and technical domains
Preferred Qualifications
3+ years of performance marketing experience for consumer technology product or service
Experience in the entertainment, media industry and/or subscription business
Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels WW (Meta, Pinterest, Snap, Reddit etc.)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.