Ford Motor Company
Senior Creative Director, Copywriting
Ford Motor Company, Bismarck, North Dakota, us, 58502
About Ford Integrated Services:
Launched in late 2023, Ford Integrated Services creates and markets innovative customer experiences by integrating hardware, software, and services across Ford Blue, Model e, and Ford Pro. We develop connected, digital platforms that revolutionize vehicle functionality, user interaction, and value proposition, allowing customers to customize their vehicles through over-the-air updates and experiences that improve over time. Ford is developing leadership at the forefront of connected platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
The Role:
We are seeking a Senior Creative Director with a copywriting background to join our new organization focused on building revenue through software and services. In this pivotal role, you'll help establish an Integrated Services marketing and creative department from the ground up, focused on high-velocity, high-performance content and creative. You’ll also be responsible for leading and growing a small team of copywriters.
We are looking for a creative lead who can translate complex software and technical innovation into simple, compelling narratives that focus on tangible benefits. This leader should be adept at building and leading teams, be comfortable with ambiguity, and be genuinely excited about shaping the future of automotive experiences by defining and refining customer-centric key messages.
The ideal candidate can work seamlessly with digital product and design leads to ensure upstream strategy and UI is pulled through to downstream marketing. They should also have experience developing content for performance marketing – meaning they have a genuine interest and passion in data-based optimization to continue making the work better.
Portfolio required upon submission to be considered.
What you'll do…
Spearhead creation and implementation of the Integrated Services brand and sub-brands.
Develop and present comprehensive brand guidelines, focused delivering clear features and benefits with compelling voice and tone.
Collaborate with Integrated Services General Managers to align strategic goals across consumer touchpoints
Define and present brand vision and voice to Integrated Services and Marketing leadership teams.
Build and manage a team to ensure cohesive messaging across CRM, web, and social platforms for software offerings
Drive strategic decision-making on Integrated Services bundle offers and author supporting copy
Craft concise, clear descriptions for complex, novel software features
Partner with Product teams to integrate storytelling into product development
You'll have…
Bachelor’s degree or professional equivalent
10+ years of copywriting experience with a globally recognized brand or agency, specializing in 'always-on' direct response and sales copywriting
5+ years of experience writing for performance marketing teams focused on software.
Outstanding portfolio showcasing conceptual thinking and strong writing abilities
Deep understanding of brand and creative disciplines.
Proven leadership in project management and cross-functional collaboration
Even better, you'll have…
3+ years of experience in a creative leadership role and managing a creative/content team
Passion for simplicity and ability to distill complex ideas into digestible messages for customers
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL5NonHTHD
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Remote
Requisition ID: 33410
Launched in late 2023, Ford Integrated Services creates and markets innovative customer experiences by integrating hardware, software, and services across Ford Blue, Model e, and Ford Pro. We develop connected, digital platforms that revolutionize vehicle functionality, user interaction, and value proposition, allowing customers to customize their vehicles through over-the-air updates and experiences that improve over time. Ford is developing leadership at the forefront of connected platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
The Role:
We are seeking a Senior Creative Director with a copywriting background to join our new organization focused on building revenue through software and services. In this pivotal role, you'll help establish an Integrated Services marketing and creative department from the ground up, focused on high-velocity, high-performance content and creative. You’ll also be responsible for leading and growing a small team of copywriters.
We are looking for a creative lead who can translate complex software and technical innovation into simple, compelling narratives that focus on tangible benefits. This leader should be adept at building and leading teams, be comfortable with ambiguity, and be genuinely excited about shaping the future of automotive experiences by defining and refining customer-centric key messages.
The ideal candidate can work seamlessly with digital product and design leads to ensure upstream strategy and UI is pulled through to downstream marketing. They should also have experience developing content for performance marketing – meaning they have a genuine interest and passion in data-based optimization to continue making the work better.
Portfolio required upon submission to be considered.
What you'll do…
Spearhead creation and implementation of the Integrated Services brand and sub-brands.
Develop and present comprehensive brand guidelines, focused delivering clear features and benefits with compelling voice and tone.
Collaborate with Integrated Services General Managers to align strategic goals across consumer touchpoints
Define and present brand vision and voice to Integrated Services and Marketing leadership teams.
Build and manage a team to ensure cohesive messaging across CRM, web, and social platforms for software offerings
Drive strategic decision-making on Integrated Services bundle offers and author supporting copy
Craft concise, clear descriptions for complex, novel software features
Partner with Product teams to integrate storytelling into product development
You'll have…
Bachelor’s degree or professional equivalent
10+ years of copywriting experience with a globally recognized brand or agency, specializing in 'always-on' direct response and sales copywriting
5+ years of experience writing for performance marketing teams focused on software.
Outstanding portfolio showcasing conceptual thinking and strong writing abilities
Deep understanding of brand and creative disciplines.
Proven leadership in project management and cross-functional collaboration
Even better, you'll have…
3+ years of experience in a creative leadership role and managing a creative/content team
Passion for simplicity and ability to distill complex ideas into digestible messages for customers
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL5NonHTHD
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Remote
Requisition ID: 33410