Magnolia Boutique
Influencer Marketing Coordinator
Magnolia Boutique, Franklin, Indiana, United States, 46131
Influencer Coordinator:Fast-growing online women's boutique is searching for a creative and assertive E-commerce Influencer Coordinator to join our team and help navigate collaborations during our rapid growth. We are looking for a fashion lover who is skilled in the latest social media and digital marketing trends, and is great at communication and organization. This position is based in Franklin, IN but can be remote for the right individual.Duties include:Influencer:o
Collaborate with the Marketing Manager to research, create, and maintain an influencer target list.o
Execute all influencer projects including initial outreach, concept ideation, and content management.o
Create and maintain contracts (posting information and requirements) for individual influencers andcampaigns.o
Manage assets for influencers.o
Pick and place orders for influencer choices, then get them to shipping to send out with enough time for them to complete requirements in their contracts.o
Manage email and phone communication with agents and influencers.o
Review and approve influencer content to ensure it aligns with brand guidelines and campaign objectives.o
Analyze and report on the success of influencer campaigns, using metrics such as engagement, reach, andROI.o
Provide insights and recommendations for improving future campaigns.o
Stay up-to-date with the latest trends in social media and influencer marketing.o
Identify new opportunities and innovative approaches to influencer marketing.Campaigns:o
Create and manage campaign wrap-up reports for influencers and brand ambassadors.o
Participate in quarterly meetings to review the performance of influencers and develop strategy moving forward.o
Work with the Merchandising Manager to create and deliver line sheets for individuals for one-off and ongoing campaigns.o
Assist the team in executing client and influencer events/collaborations.o
Manage and maintain the brand ambassador program, acting as the primary liaison for Magnolia Boutique and our brand ambassadors.o
Create brand ambassador and influencer coupon codes as well as manage performance.Social Mediao
Manage Dms and Commentso
Respond and engage with customers (customer photos, comments, etc.) within 60 minuteso
Participate in weekly liveso
Assist with posting stories on a daily basiso
Product tag all Instagram, TikTok and Facebook postso
Manage Instagram Shopping FeedEducation and ExperienceBachelor's degree in marketing or business related field and 1-3 years of experience preferredExcellent verbal and written communication skillsDemonstrated time management; ability to prioritize tasks and meet deadlinesAbility to build strong business partnerships both internally and externally and demonstrate adaptability and flexibility as business strategies changeExcellent critical thinking, decision making, analytical and negotiation skillsStrong sense of style and ability to carry out a strategic visionHUGE fan on Boutique shopping!Proficiency in Word, Excel, Outlook requiredPerks for full-time employees:Competitive pay40% employee discountMedical , dental, and vision insurance401k with matching programCasual work environment
Collaborate with the Marketing Manager to research, create, and maintain an influencer target list.o
Execute all influencer projects including initial outreach, concept ideation, and content management.o
Create and maintain contracts (posting information and requirements) for individual influencers andcampaigns.o
Manage assets for influencers.o
Pick and place orders for influencer choices, then get them to shipping to send out with enough time for them to complete requirements in their contracts.o
Manage email and phone communication with agents and influencers.o
Review and approve influencer content to ensure it aligns with brand guidelines and campaign objectives.o
Analyze and report on the success of influencer campaigns, using metrics such as engagement, reach, andROI.o
Provide insights and recommendations for improving future campaigns.o
Stay up-to-date with the latest trends in social media and influencer marketing.o
Identify new opportunities and innovative approaches to influencer marketing.Campaigns:o
Create and manage campaign wrap-up reports for influencers and brand ambassadors.o
Participate in quarterly meetings to review the performance of influencers and develop strategy moving forward.o
Work with the Merchandising Manager to create and deliver line sheets for individuals for one-off and ongoing campaigns.o
Assist the team in executing client and influencer events/collaborations.o
Manage and maintain the brand ambassador program, acting as the primary liaison for Magnolia Boutique and our brand ambassadors.o
Create brand ambassador and influencer coupon codes as well as manage performance.Social Mediao
Manage Dms and Commentso
Respond and engage with customers (customer photos, comments, etc.) within 60 minuteso
Participate in weekly liveso
Assist with posting stories on a daily basiso
Product tag all Instagram, TikTok and Facebook postso
Manage Instagram Shopping FeedEducation and ExperienceBachelor's degree in marketing or business related field and 1-3 years of experience preferredExcellent verbal and written communication skillsDemonstrated time management; ability to prioritize tasks and meet deadlinesAbility to build strong business partnerships both internally and externally and demonstrate adaptability and flexibility as business strategies changeExcellent critical thinking, decision making, analytical and negotiation skillsStrong sense of style and ability to carry out a strategic visionHUGE fan on Boutique shopping!Proficiency in Word, Excel, Outlook requiredPerks for full-time employees:Competitive pay40% employee discountMedical , dental, and vision insurance401k with matching programCasual work environment