ZoomInfo Technologies LLC
Senior Product Marketing Manager, Foundational Data
ZoomInfo Technologies LLC, Waltham, Massachusetts, United States, 02254
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
Data is the backbone of ZoomInfo, serving as the foundation for all our solutions. As the Senior Product Marketing Manager of ZoomInfo's foundational data, you will play a crucial role in driving the adoption and expansion of ZoomInfo's data products. Unlike other PMM roles at ZoomInfo, which focus on specific products or feature sets within a UI, this unique role will have you own and champion the data itself. In addition to supporting data updates and releases, you will craft compelling narratives around our data engine and key data initiatives, create and execute marketing strategies that highlight our data accuracy and coverage, and ensure the value of our data is effectively communicated across internal and external audiences.
What You'll Do:
Market and Competitive Research:
Conduct thorough market and competitive research to understand market trends, competitive offerings, customer needs, and positioning opportunities.Positioning and Messaging:
Define positioning and messaging that best articulates ZoomInfo's differentiated approach to data. Partner with content, analyst relations, event, and campaign teams to ensure core messages are effectively integrated across the customer journey.GTM Strategy and Execution:
Plan and execute go-to-market strategies for data releases and updates, ensuring alignment across all channels and teams. Manage multiple workstreams and priorities while fostering collaboration and inclusivity across cross-functional teams.Content Creation:
Partner with Data SMEs to create and maintain technical content, including white papers, videos, solution briefs, and other materials that clearly outline how our data and product capabilities support prospect and customer needs.Sales Enablement:
Collaborate with the Revenue Enablement team to develop, maintain, and revise enablement content. Provide insights about ZoomInfo products and services to improve data fluency across Sales and Customer Success teams.Thought Leadership:
Establish ZoomInfo as a thought leader in the market by serving as a subject matter expert on how our data is secure, trustworthy, and differentiated. Represent the organization at industry events, analyst briefings, webinars, and conferences.Customer Feedback Integration:
Act as a liaison between ZoomInfo customers and the data team, gathering feedback to inform data acquisition and improvements.Internal Support and Stakeholder Engagement:
Provide strategic guidance and support to internal teams on product positioning and messaging. Build strong relationships with stakeholders through effective communication and collaboration.What You'll Bring:
Bachelor's degree in Marketing, Business, or a related fieldMinimum 5 years of experience in product marketing, preferably in a B2B SaaS environmentExceptional communication and presentation skills, with the ability to translate complex product information into simple, compelling messages for technical and non-technical audiences.Strong project leadership skills with the ability to foster collaboration and inclusivity among cross-functional teams.Intellectual curiosity and a proactive approach to expanding domain knowledge and expertise.Resilience and flexibility to manage challenges and adapt to rapidly changing market conditions.Ability to balance strategic planning with day-to-day execution, ensuring long-term goals are met while handling immediate tasks.Exceptional skills in managing stakeholder expectations and securing buy-in for initiatives, maintaining alignment and support.
#LI-PS1 #LI-hybrid #LI-remote
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$124,000-$170,500 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
Data is the backbone of ZoomInfo, serving as the foundation for all our solutions. As the Senior Product Marketing Manager of ZoomInfo's foundational data, you will play a crucial role in driving the adoption and expansion of ZoomInfo's data products. Unlike other PMM roles at ZoomInfo, which focus on specific products or feature sets within a UI, this unique role will have you own and champion the data itself. In addition to supporting data updates and releases, you will craft compelling narratives around our data engine and key data initiatives, create and execute marketing strategies that highlight our data accuracy and coverage, and ensure the value of our data is effectively communicated across internal and external audiences.
What You'll Do:
Market and Competitive Research:
Conduct thorough market and competitive research to understand market trends, competitive offerings, customer needs, and positioning opportunities.Positioning and Messaging:
Define positioning and messaging that best articulates ZoomInfo's differentiated approach to data. Partner with content, analyst relations, event, and campaign teams to ensure core messages are effectively integrated across the customer journey.GTM Strategy and Execution:
Plan and execute go-to-market strategies for data releases and updates, ensuring alignment across all channels and teams. Manage multiple workstreams and priorities while fostering collaboration and inclusivity across cross-functional teams.Content Creation:
Partner with Data SMEs to create and maintain technical content, including white papers, videos, solution briefs, and other materials that clearly outline how our data and product capabilities support prospect and customer needs.Sales Enablement:
Collaborate with the Revenue Enablement team to develop, maintain, and revise enablement content. Provide insights about ZoomInfo products and services to improve data fluency across Sales and Customer Success teams.Thought Leadership:
Establish ZoomInfo as a thought leader in the market by serving as a subject matter expert on how our data is secure, trustworthy, and differentiated. Represent the organization at industry events, analyst briefings, webinars, and conferences.Customer Feedback Integration:
Act as a liaison between ZoomInfo customers and the data team, gathering feedback to inform data acquisition and improvements.Internal Support and Stakeholder Engagement:
Provide strategic guidance and support to internal teams on product positioning and messaging. Build strong relationships with stakeholders through effective communication and collaboration.What You'll Bring:
Bachelor's degree in Marketing, Business, or a related fieldMinimum 5 years of experience in product marketing, preferably in a B2B SaaS environmentExceptional communication and presentation skills, with the ability to translate complex product information into simple, compelling messages for technical and non-technical audiences.Strong project leadership skills with the ability to foster collaboration and inclusivity among cross-functional teams.Intellectual curiosity and a proactive approach to expanding domain knowledge and expertise.Resilience and flexibility to manage challenges and adapt to rapidly changing market conditions.Ability to balance strategic planning with day-to-day execution, ensuring long-term goals are met while handling immediate tasks.Exceptional skills in managing stakeholder expectations and securing buy-in for initiatives, maintaining alignment and support.
#LI-PS1 #LI-hybrid #LI-remote
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$124,000-$170,500 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.