Comcast
Director, Product Marketing
Comcast, New York, New York, us, 10261
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Effectv is searching for a highly motivated and strategic thinker who can lead our Product Marketing team. Reporting to the VP of Sales Development, this individual will be responsible for leading a team of talented Product Marketers that develop the value proposition of our industry leading advertising products (including solutions such as streaming, TV, addressable, attribution, etc.), level-up our organization’s product knowledge, and support product strategies to drive revenue.
As the Director of Product Marketing, they will be a key partner to Effectv’s Product Management, Sales, Sales Development, Learning & Performance teams, plus many others. For Effectv’s new and existing advertising products, the Director will focus on successful value proposition development, educating our field teams, owning a feedback loop, and promoting adoption to support revenue growth across all lines of business (e.g. market retail, agencies, addressable, programmatic, etc.) and industries (e.g. retail, automotive, political, media & entertainment, etc.)
This role needs to be a coach and player that sits at a critical intersection of our HQ teams and field teams, and will need to establish high-level strategies while balancing executional needs of the frontline team members. Our Director of Product Marketing will join an organization that operates with high standards for team culture, talent development, collaboration, and overall performance excellence.
Job Description
Core Responsibilities
Leads the creation of the value proposition for our multiscreen advertising products, translates how the products work, and how the products complement each other within our advertising ecosystem
Partners with Product Management and Product Commercialization for the launch, evolution, and deprecation of advertising product strategies
Partners with Learning & Performance to develop, host, launch, and measure educational content/sessions to grow product knowledge among our frontline Sales and Sales Development teams
Creates and manages collateral and resources for our advertising products and competitive intelligence
Prioritizes the collection, interpretation, and distribution of product feedback from Sales, Sales Development, and advertising clients and shares/makes recommendations to leadership from Product Management, Product Commercialization, and other stakeholder teams
Maintains an expertise in Effectv’s advanced advertising solutions such as addressable, programmatic, attribution, data enablement, etc. as well as industry ad tech and trends through constant curiosity and learning
Identifies, assesses, interprets, and shares insights around competitive advertising strategies and products in the marketplace
Partners closely with Sales Marketing to ensure accuracy of product positioning is represented in our go-to-market narratives, along with other internal stakeholders (such as Communications, Brand, Demand Gen) as needed to supply updates and ensure accuracy of product positioning in various forums (e.g. blogs, website)
Collaborate and communicate with various business units such as Comcast Advertising, Freewheel, Xumo, Ampersand, and more as we deploy and educate around new products
Mentors, develops, and directs Product Marketing people leaders and individual contributors
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Salary:
Primary Location Pay Range: $152,687.92 - $229,031.88
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years
Job Family Group:
Marketing
Job Summary
Effectv is searching for a highly motivated and strategic thinker who can lead our Product Marketing team. Reporting to the VP of Sales Development, this individual will be responsible for leading a team of talented Product Marketers that develop the value proposition of our industry leading advertising products (including solutions such as streaming, TV, addressable, attribution, etc.), level-up our organization’s product knowledge, and support product strategies to drive revenue.
As the Director of Product Marketing, they will be a key partner to Effectv’s Product Management, Sales, Sales Development, Learning & Performance teams, plus many others. For Effectv’s new and existing advertising products, the Director will focus on successful value proposition development, educating our field teams, owning a feedback loop, and promoting adoption to support revenue growth across all lines of business (e.g. market retail, agencies, addressable, programmatic, etc.) and industries (e.g. retail, automotive, political, media & entertainment, etc.)
This role needs to be a coach and player that sits at a critical intersection of our HQ teams and field teams, and will need to establish high-level strategies while balancing executional needs of the frontline team members. Our Director of Product Marketing will join an organization that operates with high standards for team culture, talent development, collaboration, and overall performance excellence.
Job Description
Core Responsibilities
Leads the creation of the value proposition for our multiscreen advertising products, translates how the products work, and how the products complement each other within our advertising ecosystem
Partners with Product Management and Product Commercialization for the launch, evolution, and deprecation of advertising product strategies
Partners with Learning & Performance to develop, host, launch, and measure educational content/sessions to grow product knowledge among our frontline Sales and Sales Development teams
Creates and manages collateral and resources for our advertising products and competitive intelligence
Prioritizes the collection, interpretation, and distribution of product feedback from Sales, Sales Development, and advertising clients and shares/makes recommendations to leadership from Product Management, Product Commercialization, and other stakeholder teams
Maintains an expertise in Effectv’s advanced advertising solutions such as addressable, programmatic, attribution, data enablement, etc. as well as industry ad tech and trends through constant curiosity and learning
Identifies, assesses, interprets, and shares insights around competitive advertising strategies and products in the marketplace
Partners closely with Sales Marketing to ensure accuracy of product positioning is represented in our go-to-market narratives, along with other internal stakeholders (such as Communications, Brand, Demand Gen) as needed to supply updates and ensure accuracy of product positioning in various forums (e.g. blogs, website)
Collaborate and communicate with various business units such as Comcast Advertising, Freewheel, Xumo, Ampersand, and more as we deploy and educate around new products
Mentors, develops, and directs Product Marketing people leaders and individual contributors
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Salary:
Primary Location Pay Range: $152,687.92 - $229,031.88
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years
Job Family Group:
Marketing