Cook County (Illinois)
DIGITAL MARKETING SPECIALIST
Cook County (Illinois), Chicago, Illinois, United States, 60290
GENERAL OVERVIEWThe Cook County Office of the President is seeking a Digital Marketing Specialist to join our team. This person will generate written content, manage posts, and monitor engagement with channels. Work collaboratively with other Bureaus/Departments to publish digital content. Use analytics from each platform to adapt and refine strategy over time. Collaborate with key stakeholders, staff, and departments to be cognizant of important Bureau/Department news, developments, and initiatives.Cook County offers great benefits and the chance to participate in a strong tradition of public service. Cook County is home to more than five million residents, roughly 45% of Illinois' population. Cook County Government provides a range of vital service sand programs that enhance the quality of life for residents across the region. These services range from health care to urban planning. Cook County is committed to empowering its employees to bring our constituents the best that public service has to offer.How do I apply?Please submit a Cover letter and Resume to
Shakmanexemptapplications@ .Cook County offers great benefits and the chance to participate in a strong tradition of public service. Cook County is home to more than five million residents, roughly 45% of Illinois' population. Cook County Government provides a range of vital services and programs that enhance the quality of life for residents across the region. These services range from health care to urban planning. Cook County is committed to empowering its employees to bring our constituents the best that public service has to offer.SNAPSHOT OF COOK COUNTY:Cook County employs over 22,000 employees who work in a variety of skilled jobs and trades.Health Care - Cook County established the nation's first blood bank in 1937. Cook County Hospital was the first to have a dedicated unit for trauma services. Today our healthcare system treats more cancer patients than any other provider in the metropolitan area.Technology - Cook County's Bureau of Technology provides technology support to Cook County offices and employees, with its wide area network providing service to more than 120 municipalities.Courts - Cook County oversees one of the nation's largest unified criminal and civil justice system and administers the largest single jail site in the country.Highway - Cook County maintains almost 600 miles of roads and highways.Land - Cook County assesses the value of more than 1.5 million parcels of taxable land and collects and distributes tax funds as a service for local government taxing bodies.Safety - Cook County provides vital services to local government, from conducting elections in suburban areas to offering 911 services in unincorporated areas and municipalities.LOCATION:Located in the Loop District of downtown Chicago, one of the most formidable business districts in the world, the area has an astounding number of cultural foundations, stunning parks such as Millennial Park and Maggie Daley Park, steps away from the Chicago Riverwalk, award-winning restaurants and plenty of shopping!In addition, Chicago is serviced by multiple bus and train lines for public transportation from the suburbs to the city, taxis are plentiful, public parking garages for motorist, and bicycle share rentals and local bike lanes for bicyclist.BENEFITS:Cook County employees have access to a variety of benefits, including:Medical and Pharmacy PlansDental PlansVision PlanFlexible Spending Accounts - Health Care and Dependent CareLife Insurance - Group Term and Supplemental LifeCommuter BenefitsPre-paid Legal ServicesRetirement BenefitsROLE SUMMARYAssist in the development of media strategy and support the implementation of the social media strategy for each platform. Generate written content, manage posts, and monitor engagement with channels. Work collaboratively with other Bureaus/Departments to publish digital content. Use analytics from each platform to adapt and refine strategy over time. Collaborate with key stakeholders, staff, and departments to be cognizant of important Bureau/Department news, developments, and initiatives.This position is in the Office of the Cook County Board President. As such, this position involves policymaking or implementation directly related to the administration's political and policy views, and/or requires a high-level of confidentiality such that political affiliation is an appropriate consideration for the effective performance of the job.KEY RESPONSIBILITIES AND DUTIES:Oversee, draft content, and manage multiple social media accounts.Support the design and implementation of social media strategy through research, platform determination, benchmarking, messaging, and audience identification.Track, analyze, and evaluate key social media data metrics and utilize such information to identify future social media campaign improvements.Support the development and implementation of public relations and marketing campaigns, educational programs, and other initiatives designed to inform, educate, and engage the public.Create a variety of communications materials for use in social media, traditional media, digital, print, and other channels, as appropriate.Communicate with team members to understand and highlight projects happening throughout the Bureau/Department.Manage digital assets and provide resources and templates to maintain brand consistency.Monitor social media channels on each platform and address public inquiries as they arise. Other duties as assigned.KNOWLEDGE, SKILLS,AND ABILITIES:Ability to provide moderate-level insight, advice and expertise to other professionals, management, and external contacts in an assigned functional area.Ability to operate as a team player and communicate specialized knowledge team members, managers, and external stakeholders.Knowledge of moderately complex principles and practices for a specialized area of focus.Ability to work on multiple projects, work within tight deadlines and prioritize work as necessary.Ability to speak before groups of all levels on a variety of subject matters relating to social media topics.Knowledge of social media platforms and strategy, including but not limited to: LinkedIn, Instagram, Twitter, Facebook.Skilled in strategic communication, writing, communicating complex information in a concise and digestible format.Ability to adapt changes in processes and remain flexible and open to new ideas as social media platforms evolve.Ability to handle sensitive public relations matters.MINIMUM QUALIFICATIONS:Bachelor's degree from an accredited college or university plus a minimum of three (3) years of experience in public administration, communications, or journalism,
OR
an equivalent combination of professional work experience, training, and education.PHYSICAL REQUIREMENTS:Sedentary WorkSedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
Shakmanexemptapplications@ .Cook County offers great benefits and the chance to participate in a strong tradition of public service. Cook County is home to more than five million residents, roughly 45% of Illinois' population. Cook County Government provides a range of vital services and programs that enhance the quality of life for residents across the region. These services range from health care to urban planning. Cook County is committed to empowering its employees to bring our constituents the best that public service has to offer.SNAPSHOT OF COOK COUNTY:Cook County employs over 22,000 employees who work in a variety of skilled jobs and trades.Health Care - Cook County established the nation's first blood bank in 1937. Cook County Hospital was the first to have a dedicated unit for trauma services. Today our healthcare system treats more cancer patients than any other provider in the metropolitan area.Technology - Cook County's Bureau of Technology provides technology support to Cook County offices and employees, with its wide area network providing service to more than 120 municipalities.Courts - Cook County oversees one of the nation's largest unified criminal and civil justice system and administers the largest single jail site in the country.Highway - Cook County maintains almost 600 miles of roads and highways.Land - Cook County assesses the value of more than 1.5 million parcels of taxable land and collects and distributes tax funds as a service for local government taxing bodies.Safety - Cook County provides vital services to local government, from conducting elections in suburban areas to offering 911 services in unincorporated areas and municipalities.LOCATION:Located in the Loop District of downtown Chicago, one of the most formidable business districts in the world, the area has an astounding number of cultural foundations, stunning parks such as Millennial Park and Maggie Daley Park, steps away from the Chicago Riverwalk, award-winning restaurants and plenty of shopping!In addition, Chicago is serviced by multiple bus and train lines for public transportation from the suburbs to the city, taxis are plentiful, public parking garages for motorist, and bicycle share rentals and local bike lanes for bicyclist.BENEFITS:Cook County employees have access to a variety of benefits, including:Medical and Pharmacy PlansDental PlansVision PlanFlexible Spending Accounts - Health Care and Dependent CareLife Insurance - Group Term and Supplemental LifeCommuter BenefitsPre-paid Legal ServicesRetirement BenefitsROLE SUMMARYAssist in the development of media strategy and support the implementation of the social media strategy for each platform. Generate written content, manage posts, and monitor engagement with channels. Work collaboratively with other Bureaus/Departments to publish digital content. Use analytics from each platform to adapt and refine strategy over time. Collaborate with key stakeholders, staff, and departments to be cognizant of important Bureau/Department news, developments, and initiatives.This position is in the Office of the Cook County Board President. As such, this position involves policymaking or implementation directly related to the administration's political and policy views, and/or requires a high-level of confidentiality such that political affiliation is an appropriate consideration for the effective performance of the job.KEY RESPONSIBILITIES AND DUTIES:Oversee, draft content, and manage multiple social media accounts.Support the design and implementation of social media strategy through research, platform determination, benchmarking, messaging, and audience identification.Track, analyze, and evaluate key social media data metrics and utilize such information to identify future social media campaign improvements.Support the development and implementation of public relations and marketing campaigns, educational programs, and other initiatives designed to inform, educate, and engage the public.Create a variety of communications materials for use in social media, traditional media, digital, print, and other channels, as appropriate.Communicate with team members to understand and highlight projects happening throughout the Bureau/Department.Manage digital assets and provide resources and templates to maintain brand consistency.Monitor social media channels on each platform and address public inquiries as they arise. Other duties as assigned.KNOWLEDGE, SKILLS,AND ABILITIES:Ability to provide moderate-level insight, advice and expertise to other professionals, management, and external contacts in an assigned functional area.Ability to operate as a team player and communicate specialized knowledge team members, managers, and external stakeholders.Knowledge of moderately complex principles and practices for a specialized area of focus.Ability to work on multiple projects, work within tight deadlines and prioritize work as necessary.Ability to speak before groups of all levels on a variety of subject matters relating to social media topics.Knowledge of social media platforms and strategy, including but not limited to: LinkedIn, Instagram, Twitter, Facebook.Skilled in strategic communication, writing, communicating complex information in a concise and digestible format.Ability to adapt changes in processes and remain flexible and open to new ideas as social media platforms evolve.Ability to handle sensitive public relations matters.MINIMUM QUALIFICATIONS:Bachelor's degree from an accredited college or university plus a minimum of three (3) years of experience in public administration, communications, or journalism,
OR
an equivalent combination of professional work experience, training, and education.PHYSICAL REQUIREMENTS:Sedentary WorkSedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.