First American Financial Company
Sr. Marketing Manager - Remote
First American Financial Company, Santa Rosa, California, us, 95402
Who We AreJoin a team that puts its People First! As a member of First American's family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.
What We DoThe Marketing Management family is intended to be a generalist family in that it covers management of a wide variety of marketing specialties such as Direct/Advertising/Promotional, Product/Brand, Content, Social Media, Database and Marketing Research/Analysis. Incumbents in these positions can be focused on one specialty or multiple specialties.
These positions operate within and across business units and/or large functional units, run complex broad functional areas, and balance both strategic and operational contributions. These positions set the leadership tone throughout the Company. Incumbents define, develop, model, and continuously assess Company culture while ensuring long-term corporate stability by leading and managing effectively and efficiently, while making a profit. They identify gaps, develop strategy, create, and execute operational plans in support of Company vision, and are responsible for margins and revenue.
Incumbents in these positions generally have direct reports who themselves lead large and diverse teams. They are responsible for financial/budget contributions and carry supervisory responsibilities, such as performance appraisal, disciplinary and salary recommendation authority. Mentorship, employee development, and succession planning are critical aspects of the job. Incumbents are responsible for building teams that successfully execute target goals and strategies of the Company. In some unique circumstances, incumbents in these positions may be responsible for a large functional area without having direct reports.
What You'll DoDeveloping, implementing, and optimizing our affiliate marketing programsIdentifying new affiliate partners and other strategic partners with potential to drive revenue growth.Monitor and analyze affiliate performance, providing regular reports and insights to optimize campaignsBuild and maintain strong relationships with affiliate partners, ensuring clear communication and collaborationDetermining and executing testing methodologies and reporting requirements to support campaigns.Providing affiliates with the necessary tools, resources, and support to maximize their performanceNegotiating and managing affiliate contractsCollaborating with internal teams (e.g., content, design, sales operations) to ensure cohesive and effective campaignsCommunicating project updates, status, timelines, and results.Remaining current with industry trends, best practices, and the competitive landscape to identify new opportunitiesWhat You'll Bring
This role requires a strategic thinker with a deep understanding of affiliate marketing, excellent relationship-building skills, and the ability to drive revenue growth through effective affiliate partnershipsMinimum of 4 years of experience in affiliate marketing, preferably in a managerial roleProven track record of managing and growing successful affiliate programsStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent communication, negotiation, and relationship-building skillsProficiency in affiliate marketing platforms and tools (Everflow, Unbounce, DotDigital)Ability to work independently and as part of a team in a fast-paced, dynamic environmentStrong organizational and project management skills with attention to detailExperience managing advertising vendor relationships including price and contract negotiations.Exceptional time management skills and accountabilityAbility to think critically and adapt quickly in a flexible environmentTeam player with an ability to work collaboratively and with a positive attitudeStrong Excel skillsExperience with web analytics tools like Google AnalyticsExcellent written and oral communication skillsBA/BS degree or equivalent working experienceBachelor's degree or equivalent combination of education and experienceAdvanced degree preferred7-10 years of directly related experience5+ years demonstrated experience in a management role.Demonstrated success establishing, leading, and maintaining effective working relationships at the Senior Management level.Successful track record designing, developing, and executing critical complex projects in more than one area of functional expertise.Ability to establish and maintain effective working relationships at the Senior Management level across functional groups and business units. Adeptness to change the thinking of, or gain acceptance from, others in sensitive situations, using influence and preventing damage to the relationships.Strong capacity to communicate the function's vision and the department's direction and set aligned goals. Provides resources and creates systems to measure results. Has a good understanding of competitor, financial and industry dynamics?Actively recruits, retains, and develops talent and holds employees accountable for results. Leads change, manages conflict, and fosters collaboration.Drives and models customer loyalty, manages customer expectations, solicits customer feedback, and ensures commitments are met.Provides others with reliable information and delivers informative and persuasive presentations. Uses good listening skills and negotiates effectively.Collaboratively engages with leaders to create, identify, and implement solutions to further effectiveness of the business.High level of business acumen, strategic agility, ability to develop others, and influence change.
Salary Range
$99,675 - $166,100
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
What We DoThe Marketing Management family is intended to be a generalist family in that it covers management of a wide variety of marketing specialties such as Direct/Advertising/Promotional, Product/Brand, Content, Social Media, Database and Marketing Research/Analysis. Incumbents in these positions can be focused on one specialty or multiple specialties.
These positions operate within and across business units and/or large functional units, run complex broad functional areas, and balance both strategic and operational contributions. These positions set the leadership tone throughout the Company. Incumbents define, develop, model, and continuously assess Company culture while ensuring long-term corporate stability by leading and managing effectively and efficiently, while making a profit. They identify gaps, develop strategy, create, and execute operational plans in support of Company vision, and are responsible for margins and revenue.
Incumbents in these positions generally have direct reports who themselves lead large and diverse teams. They are responsible for financial/budget contributions and carry supervisory responsibilities, such as performance appraisal, disciplinary and salary recommendation authority. Mentorship, employee development, and succession planning are critical aspects of the job. Incumbents are responsible for building teams that successfully execute target goals and strategies of the Company. In some unique circumstances, incumbents in these positions may be responsible for a large functional area without having direct reports.
What You'll DoDeveloping, implementing, and optimizing our affiliate marketing programsIdentifying new affiliate partners and other strategic partners with potential to drive revenue growth.Monitor and analyze affiliate performance, providing regular reports and insights to optimize campaignsBuild and maintain strong relationships with affiliate partners, ensuring clear communication and collaborationDetermining and executing testing methodologies and reporting requirements to support campaigns.Providing affiliates with the necessary tools, resources, and support to maximize their performanceNegotiating and managing affiliate contractsCollaborating with internal teams (e.g., content, design, sales operations) to ensure cohesive and effective campaignsCommunicating project updates, status, timelines, and results.Remaining current with industry trends, best practices, and the competitive landscape to identify new opportunitiesWhat You'll Bring
This role requires a strategic thinker with a deep understanding of affiliate marketing, excellent relationship-building skills, and the ability to drive revenue growth through effective affiliate partnershipsMinimum of 4 years of experience in affiliate marketing, preferably in a managerial roleProven track record of managing and growing successful affiliate programsStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent communication, negotiation, and relationship-building skillsProficiency in affiliate marketing platforms and tools (Everflow, Unbounce, DotDigital)Ability to work independently and as part of a team in a fast-paced, dynamic environmentStrong organizational and project management skills with attention to detailExperience managing advertising vendor relationships including price and contract negotiations.Exceptional time management skills and accountabilityAbility to think critically and adapt quickly in a flexible environmentTeam player with an ability to work collaboratively and with a positive attitudeStrong Excel skillsExperience with web analytics tools like Google AnalyticsExcellent written and oral communication skillsBA/BS degree or equivalent working experienceBachelor's degree or equivalent combination of education and experienceAdvanced degree preferred7-10 years of directly related experience5+ years demonstrated experience in a management role.Demonstrated success establishing, leading, and maintaining effective working relationships at the Senior Management level.Successful track record designing, developing, and executing critical complex projects in more than one area of functional expertise.Ability to establish and maintain effective working relationships at the Senior Management level across functional groups and business units. Adeptness to change the thinking of, or gain acceptance from, others in sensitive situations, using influence and preventing damage to the relationships.Strong capacity to communicate the function's vision and the department's direction and set aligned goals. Provides resources and creates systems to measure results. Has a good understanding of competitor, financial and industry dynamics?Actively recruits, retains, and develops talent and holds employees accountable for results. Leads change, manages conflict, and fosters collaboration.Drives and models customer loyalty, manages customer expectations, solicits customer feedback, and ensures commitments are met.Provides others with reliable information and delivers informative and persuasive presentations. Uses good listening skills and negotiates effectively.Collaboratively engages with leaders to create, identify, and implement solutions to further effectiveness of the business.High level of business acumen, strategic agility, ability to develop others, and influence change.
Salary Range
$99,675 - $166,100
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.