LEAP
Marketing Research Analyst (Contractor)
LEAP, Louisville, Kentucky, us, 40201
Leap Group
is looking for a
Marketing Research Analyst
to work with our full-service digital marketing agency on a
contract
basis.
If you're passionate about research and data analysis and interested in working with a flexible and supportive team, we'd love to hear from you!
Why Join Our Team?
When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail).
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process.
Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
We recognize our teammates are our greatest assets in helping our client's market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.
Who is the Marketing Research Analyst?
The Marketing Research Analyst freelancer supports the full-time research team as needed, aiding in key research activities such as:
methodologydesigning, developing, and testing instrumentationdata collectionanalysis and reportingYou possess an unquenchable passion for learning and understanding why consumers behave the way that they do. You have a significant level understanding of research methodologies and relevant data analysis techniques. You want to learn more about marketing research and digital marketing. You are a self-starter that can organize details and help carry projects across the finish line working independently or collaboratively as a team.
In this position, you will assist with multiple research projects, working together with members of the research+ strategy team to distill key findings into actionable insights and executable strategy.
In this role, you can expect to:
Assist with recruitment strategies for sourcing study participantsRecruit for studies via telephone, email, or public postingsVet/screen research participantsContribute to the creation of appropriate instrumentation and protocolsAssist with the collection of research data (e.g., focus groups, UX testing, surveys)Support with dissemination of research participation incentivesSupport with transcription of audio files from interview sessionsPerform hematic coding of qualitative dataDistill raw qualitative and quantitative data into key insightsPerform competitor audits by analyzing landscape content, web functionality, digital performanceShare key insights along the research process with internal and external stakeholdersComplete ad-hoc research inquiries as requestedAnalyze heatmaps and user recordingsAnalyze user testing responsesPartner with strategy team to inform appropriate consumer marketing effortsAssist with the presentation of research to clientsWhat do You Need?
Bachelor's degree with coursework in behavioral research (or equivalent work experience)3 plus years of experienceInterest in behavioral research and a passion for understanding consumer behaviorFoundational understanding of research methods and descriptive statistical analysisFoundational understanding of thematic codingStrong analytical skills and excellent attention to detailComfort supporting multiple projects and prioritizing time and working flexibly/independentlyComfort proactively seeking guidance and receiving and implementing feedbackSkilled at pulling actionable insights from multiple inputs and presenting insights and recommendations to internal/external stakeholdersProficiency with Microsoft Office Suite
Important note: if you think you have what it takes to be a great Marketing Research Analyst but don't necessarily meet all these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.
Where is This Role?
Leap Group has a footprint in the Midwest, with offices in Louisville, KY, Cincinnati, OH, Indianapolis, IN, and Chicago, IL. However, this role is open to fully remote candidates.
Check Us Out
To learn more about our agencies and work, visit www.leapgroupnetwork.com
Accommodation Requests
Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please send an email to our Human Resources Manager, Chelsea, at cellwanger@leapgroupnetwork.com so that we can evaluate your accommodation request.
is looking for a
Marketing Research Analyst
to work with our full-service digital marketing agency on a
contract
basis.
If you're passionate about research and data analysis and interested in working with a flexible and supportive team, we'd love to hear from you!
Why Join Our Team?
When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail).
We give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process.
Diverse and Inclusive Marketing Comes from Diverse and Inclusive Teams
We recognize our teammates are our greatest assets in helping our client's market less and matter more. Diverse backgrounds, opinions and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.
We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.
Who is the Marketing Research Analyst?
The Marketing Research Analyst freelancer supports the full-time research team as needed, aiding in key research activities such as:
methodologydesigning, developing, and testing instrumentationdata collectionanalysis and reportingYou possess an unquenchable passion for learning and understanding why consumers behave the way that they do. You have a significant level understanding of research methodologies and relevant data analysis techniques. You want to learn more about marketing research and digital marketing. You are a self-starter that can organize details and help carry projects across the finish line working independently or collaboratively as a team.
In this position, you will assist with multiple research projects, working together with members of the research+ strategy team to distill key findings into actionable insights and executable strategy.
In this role, you can expect to:
Assist with recruitment strategies for sourcing study participantsRecruit for studies via telephone, email, or public postingsVet/screen research participantsContribute to the creation of appropriate instrumentation and protocolsAssist with the collection of research data (e.g., focus groups, UX testing, surveys)Support with dissemination of research participation incentivesSupport with transcription of audio files from interview sessionsPerform hematic coding of qualitative dataDistill raw qualitative and quantitative data into key insightsPerform competitor audits by analyzing landscape content, web functionality, digital performanceShare key insights along the research process with internal and external stakeholdersComplete ad-hoc research inquiries as requestedAnalyze heatmaps and user recordingsAnalyze user testing responsesPartner with strategy team to inform appropriate consumer marketing effortsAssist with the presentation of research to clientsWhat do You Need?
Bachelor's degree with coursework in behavioral research (or equivalent work experience)3 plus years of experienceInterest in behavioral research and a passion for understanding consumer behaviorFoundational understanding of research methods and descriptive statistical analysisFoundational understanding of thematic codingStrong analytical skills and excellent attention to detailComfort supporting multiple projects and prioritizing time and working flexibly/independentlyComfort proactively seeking guidance and receiving and implementing feedbackSkilled at pulling actionable insights from multiple inputs and presenting insights and recommendations to internal/external stakeholdersProficiency with Microsoft Office Suite
Important note: if you think you have what it takes to be a great Marketing Research Analyst but don't necessarily meet all these qualifications, please still apply! While we work hard to eliminate unnecessary requirements from our job ads, our teams and needs are constantly evolving, and we'd always love the opportunity to connect and see what might be a fit.
Where is This Role?
Leap Group has a footprint in the Midwest, with offices in Louisville, KY, Cincinnati, OH, Indianapolis, IN, and Chicago, IL. However, this role is open to fully remote candidates.
Check Us Out
To learn more about our agencies and work, visit www.leapgroupnetwork.com
Accommodation Requests
Leap Group complies with the ADA and ADAAA. If you need reasonable accommodation to apply, interview, or do the job, please send an email to our Human Resources Manager, Chelsea, at cellwanger@leapgroupnetwork.com so that we can evaluate your accommodation request.