Brand Marketing Manager (North America)

Who Are We?

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy . This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

• Develop and implement brand strategy, promotional goals, and marketing plans for the new title.
• Identify and communicate the key selling points of the game to target users based on features, updates, competition, and user feedback.
• Create both online and offline event ideas and collaborate with agencies and influencers to ensure successful implementation.
• Develop incentive plans and benchmarks to cooperate with creators to build more maps/gameplay modes/ DIY content and cultivate potential players to become UGC contributors in building up the UGC ecosystem.
• Coordinate with content department and external partners to produce high-quality content for social marketing and analyze its performance.
• Identify and establish collaborations with partners in forefront, niche, and anime fields to create unique experiences.
• Use analytics and KPIs to evaluate marketing initiatives and optimize strategies for each version of the title.

What We Are Looking For:

• Minimum 5 years of relevant experience.
• Excellent English skills, preferably with previous experience in North America and understanding of the North America market.
• Proficient in UGC ecosystem and operations on UGC community platforms.
• Strong network and resource management skills.
• Proficient in data analysis.
• Up-to-date with trends in brand content.
• Passion for gaming and anime culture.
• Strong communication and execution skills.
• User-generated content game enthusiast is preferred

Benefits:

The base pay range for this position is $100,000 to $185,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K/ RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.