Creative Strategist (Sports Ads)

Sleeper is building the leading platform to connect friends over sports. Our mission is to create a sports super-app to connect sports fans worldwide, allowing them to hang out, play games, chat, send memes to each other, and more!

Our flagship product, fantasy football leagues, are used by over 5 million people internationally, and we're constantly adding new games, social features, and functionality to our ecosystem.

About the team

We're an agile group of designers, engineers, and product people who are passionate about building high-quality, intuitive experiences, but we're also a tight-knit group that likes to have fun

• We are willing to pick up any sports or try out new computer games together, for the purpose of "research"
• We're work hard and play hard - we set aside time for team-building and game-times
• We can see design everywhere and every day - we even had a team trip to Las Vegas for a design trend workshop

We believe creating the next-gen product for friends requires an all-star team of friends, and here are a few general things we look for in new hires:

1. Are you passionate about tackling problems of all sizes - employing an iterative approach to testing out multiple hypotheses to find the right solution?
2. Are you a motivated, quick learner willing to pick up on new skills?
3. Do you take ownership of your work and domain, and reiterate proactively to build industry-leading products?

Some of what you'll be doing on the team

• Design innovative strategies for marketing and social media campaigns, prioritizing paid growth, and continually refine them through iterative experimentation and hypothesis testing.
• Direct and coordinate the design of diverse advertising assets, including videos and graphics, meticulously crafted to resonate with audience preferences and design sensibilities, requiring expertise in vector graphics or illustrative campaigns.
• Track and report on KPIs for ad campaigns in various channels (including social platforms, OOH, in-person, etc), and use insights to optimize content and creative strategy.
• Develop and execute a content strategy across Sleeper.user touch-points to increase engagement and brand awareness.
• Manage production timelines and resource allocation, ensuring timely delivery of ad assets.
• Work with teams and partners to ensure ad creatives meet brand standards and business objectives.
• Monitor digital content and advertisement trends (in and around the sports space) to guide adjustments to creative strategy.
• Facilitate community engagement through creative storytelling and interactive campaigns.

What we're looking for in you

• Strong understanding of design principles and experience leading a team of creatives.
• Demonstrated ability to analyze content performance metrics and adapt strategies accordingly.
• Proficiency in social media platforms (especially in the context of sports and gaming)
• Strong organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration abilities, with a track record of working effectively with cross-functional teams.

Preferred Qualifications

• A background in graphic design, bonus points for experience with vector graphics, illustrative design or motion graphics.
• Experience in a creative agency and/ or sports and gaming industries is preferred but not a requirement
• Experience with working with affiliates and influencers within a growth/ marketing context
• Minimum of 3-5 years of experience in a similar role

Benefits & Perks

• This position will be fully remote, and we are accepting candidates based out of the following states: California, Oregon, Nevada, and Washington
• 401k and health insurance
• Unlimited PTO
• Regular game-time to play virtual games and company hangouts
• Company-sponsored fantasy leagues with real prizes

Sleeper believes in quality over quantity, and intentionally keeps our team small as a result. In past roles, our team members found it very hard to make a big impact when companies grow too large in size, which has a detrimental effect on the product and the impact any single individual can have. Our team includes designers, engineers, product experts, and finance & operation focused on one thing - connecting people over sports. We believe in fair and equitable pay. Certain locations in the United States require job postings to include a reasonable estimate of the base salary range and/or a general description of benefits and other compensation applicable to the role.
For this role in those locations, a reasonable estimate of the base compensation range for new hires is $100,000 to $150,000.
Please note that The compensation range for this role takes into account a wide range of factors that are considered in making compensation decisions including, but not limited to, skill sets; experience and training; licensure and certifications; and other business and organizational needs. The policy of Sleeper is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity. Sleeper is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to [redacted].

Sleeper is backed by Silicon Valley's top investors, including Andreessen Horowitz, General Catalyst, and Expa.
To learn more, visit us online at: www.sleeper.com