Workday
Director, Federal Marketing
Workday, Mc Lean, Virginia, us, 22107
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamDo what you love. Love what you do. At Workday, we bring best-in-class finance, HR, planning and analytics together, giving organizations of all sizes the power to adapt. We work hard, and we're serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.The Workday experience is the combination of everything that's outstanding about Workday: our culture, our core values, our company meetings, our recognition programs, but most importantly, it's our people. It's everything that makes us different from your average employer and makes Workday an outstanding place to work.
About the Role
Workday is seeking a dynamic and strategic Director of Federal Government Marketing to drive our marketing efforts in the federal government space. This role will be a critical partner to our sales team, ensuring alignment with sales priorities, developing revenue-driven marketing strategies, and creating an integrated plan to gain market share and grow our customer base in the federal sector. The Director will lead the charge in generating awareness, demand, and pipeline growth by demonstrating a variety of marketing vehicles and tactics, and will play a pivotal role in moving accounts through the sales pipeline and accelerating the sales cycle.
Key Responsibilities:Strategic Alignment: Partner closely with Federal sales leadership to understand go-to-market (G2M) priorities and develop a comprehensive marketing plan that aligns with the strategic 3-year long-range plan.Campaign Development: Lead the planning and execution of integrated marketing campaigns, including demand generation, reputation management, engagement, and enablement programs tailored to the federal government market.Content and Messaging: Collaborate with solution marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers in the federal sector.Cross-Functional Collaboration: Work with a wide range of teams, including digital marketing, creative services, customer advocacy, field marketing, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.Program Management: Lead all aspects of the creation and execution of marketing programs, ensuring they are set up correctly in marketing tools (Salesforce, Marketo, Tableau, etc.), and monitor their effectiveness and goal attainment.Budget Management: Lead and monitor program spend, ensuring budget decisions are optimized to meet quarterly and yearly targets.Data-Driven Decision Making: Analyze program results and performance trends, providing recommendations for optimization and making data-driven decisions to improve outcomes.Stakeholder Communication: Present key programs and assets to internal collaborators, including product marketing and sales teams, and coordinate efforts with external partners.About You
You are a strategic problem solver who can also complete tactical details, and you have a proven ability to lead and inspire cross-functional teams. Your experience in the public sector, combined with your ability to analyze data and make informed decisions, will be critical in driving Workday's success in the federal government space.
Basic Qualifications:
7-10 years of integrated government marketing experience in the cloud/SaaS industry, with a focus on planning and driving impactful demand generation programs. Knowledge of security and AI marketing would be an asset.Proven track record of effectively driving integrated marketing programs on both strategic and tactical levels.Experience working directly with sales leadership to build and manage a pipeline.Strong ability to work across groups and achieve results with both internal and external constituents.Other Qualifications:
Excellent verbal and written communication skills.Strong problem-solving and critical thinking abilities.Client-service approach with a passion for solving challenges.Shown ability to multitask and lead multiple projects in a fast-paced environment.Experience running and leading a regional budget independently.Proficiency in marketing tools such as Salesforce, Marketo, Tableau, Demandbase, Drift, Integrate, Workfront, and Highspot.Creative problem solver who brings new ideas to the table.Strong initiative and a "can-do" attitude.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.VA.McLean (Tyson's Corner)
Primary Location Base Pay Range: $188,800 USD - $283,200 USD
Additional US Location(s) Base Pay Range: $170,800 USD - $290,400 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the TeamDo what you love. Love what you do. At Workday, we bring best-in-class finance, HR, planning and analytics together, giving organizations of all sizes the power to adapt. We work hard, and we're serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.The Workday experience is the combination of everything that's outstanding about Workday: our culture, our core values, our company meetings, our recognition programs, but most importantly, it's our people. It's everything that makes us different from your average employer and makes Workday an outstanding place to work.
About the Role
Workday is seeking a dynamic and strategic Director of Federal Government Marketing to drive our marketing efforts in the federal government space. This role will be a critical partner to our sales team, ensuring alignment with sales priorities, developing revenue-driven marketing strategies, and creating an integrated plan to gain market share and grow our customer base in the federal sector. The Director will lead the charge in generating awareness, demand, and pipeline growth by demonstrating a variety of marketing vehicles and tactics, and will play a pivotal role in moving accounts through the sales pipeline and accelerating the sales cycle.
Key Responsibilities:Strategic Alignment: Partner closely with Federal sales leadership to understand go-to-market (G2M) priorities and develop a comprehensive marketing plan that aligns with the strategic 3-year long-range plan.Campaign Development: Lead the planning and execution of integrated marketing campaigns, including demand generation, reputation management, engagement, and enablement programs tailored to the federal government market.Content and Messaging: Collaborate with solution marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers in the federal sector.Cross-Functional Collaboration: Work with a wide range of teams, including digital marketing, creative services, customer advocacy, field marketing, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.Program Management: Lead all aspects of the creation and execution of marketing programs, ensuring they are set up correctly in marketing tools (Salesforce, Marketo, Tableau, etc.), and monitor their effectiveness and goal attainment.Budget Management: Lead and monitor program spend, ensuring budget decisions are optimized to meet quarterly and yearly targets.Data-Driven Decision Making: Analyze program results and performance trends, providing recommendations for optimization and making data-driven decisions to improve outcomes.Stakeholder Communication: Present key programs and assets to internal collaborators, including product marketing and sales teams, and coordinate efforts with external partners.About You
You are a strategic problem solver who can also complete tactical details, and you have a proven ability to lead and inspire cross-functional teams. Your experience in the public sector, combined with your ability to analyze data and make informed decisions, will be critical in driving Workday's success in the federal government space.
Basic Qualifications:
7-10 years of integrated government marketing experience in the cloud/SaaS industry, with a focus on planning and driving impactful demand generation programs. Knowledge of security and AI marketing would be an asset.Proven track record of effectively driving integrated marketing programs on both strategic and tactical levels.Experience working directly with sales leadership to build and manage a pipeline.Strong ability to work across groups and achieve results with both internal and external constituents.Other Qualifications:
Excellent verbal and written communication skills.Strong problem-solving and critical thinking abilities.Client-service approach with a passion for solving challenges.Shown ability to multitask and lead multiple projects in a fast-paced environment.Experience running and leading a regional budget independently.Proficiency in marketing tools such as Salesforce, Marketo, Tableau, Demandbase, Drift, Integrate, Workfront, and Highspot.Creative problem solver who brings new ideas to the table.Strong initiative and a "can-do" attitude.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.VA.McLean (Tyson's Corner)
Primary Location Base Pay Range: $188,800 USD - $283,200 USD
Additional US Location(s) Base Pay Range: $170,800 USD - $290,400 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!