Handshake
Senior Staff Product Marketing Manager
Handshake, San Francisco, California, United States, 94199
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
Your impact
We're looking for an experienced Senior Staff Product Marketing Manager to lead the messaging, positioning, and marketing plan for our self-serve product, HS+. You will partner with the HS+ GM/leader on our Product Marketing team to define the naming, messaging, positioning, marketing strategy and metrics that capture our product-led-growth motion and success.
As a Senior Staff Product Marketing Manager you will report to the VP, Product Marketing. In this role you'll deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of the self-service. You will also help guide the product strategy by critically thinking through the value proposition and upsell path into our enterprise sales team. Co-owning our PLG-sourced revenue goals with the HS+ product leader, you will be responsible for strategizing, launching, and engaging other marketing teams and partners to help implement the go-to-market plans for HS+.
Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals.Your role
Full-stack product marketing; Inbound strategy to inform the product experience and outbound strategy to drive awareness, acquisition, and retention.Be the voice of the self-serve customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis.Work closely with Product Management and Marketing to optimize the customer experience; continuously test, refine and optimize the client experience and drive recommendationsBe the products' subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products.Support demand generation programs and employer marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details that help support product-led revenue growth.Work with Product teams to better inform product and pricing/packaging plans.Your experience10+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and executionPLG marketing experienceAbility to build strong working relationships across all levels and functions of the organization, including Product, Engineering, and Data Eng.Experience creating effective assets and thinking outside the box with video and interactive asset formats and demosPolished and compelling writing style (revel in the power of words and language)Data-driven and goal-oriented.Strong analytical skills across multiple types of data from marketing / financial data to product data. You're comfortable with dashboards and spreadsheets to find insight.Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation.Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.Proven experience developing influential customer-facing messaging and content that drives action.Self-motivated, organized, and a strategic thinker.Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it.Background in HR Tech is a plus.Bachelor degree or equivalent work experience.Compensation range$195,000-$215,000 + RSUsFor cash compensation, we set standard ranges for all
U.S.-based roles
based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.About us
Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 750,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. In 2022 we announced our $200M Series F funding round. This Series F fundraise and valuation of $3.5B will fuel Handshake's next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.
When it comes to our workforce strategy, we've thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.What we offer
At Handshake, we'll give you the tools to feel healthy, happy and secure.
Benefits below apply to employees in full-time positions.
Equity and ownership in a fast-growing company.16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.♥ Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.Financial coaching through Origin to help you through your financial journey.Monthly internet stipend and a brand new MacBook to allow you to do your best work.Monthly commuter stipend for you to expense your travel to the office (for office-based employees).Free lunch provided twice a week across all offices.Referral bonus to reward you when you bring great talent to Handshake.(US-specific benefits, in addition to the first section)
401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.(UK-specific benefits, in addition to the first section)
Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.(Germany-specific benefits, in addition to the first section)
25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.Urban sports club membership offering access to a diverse network of fitness and wellness facilities.Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.
For roles based in
Romania : Please ask your recruiter about region specific benefits.
Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.
Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at people-hr@joinhandshake.com.
Your impact
We're looking for an experienced Senior Staff Product Marketing Manager to lead the messaging, positioning, and marketing plan for our self-serve product, HS+. You will partner with the HS+ GM/leader on our Product Marketing team to define the naming, messaging, positioning, marketing strategy and metrics that capture our product-led-growth motion and success.
As a Senior Staff Product Marketing Manager you will report to the VP, Product Marketing. In this role you'll deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of the self-service. You will also help guide the product strategy by critically thinking through the value proposition and upsell path into our enterprise sales team. Co-owning our PLG-sourced revenue goals with the HS+ product leader, you will be responsible for strategizing, launching, and engaging other marketing teams and partners to help implement the go-to-market plans for HS+.
Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals.Your role
Full-stack product marketing; Inbound strategy to inform the product experience and outbound strategy to drive awareness, acquisition, and retention.Be the voice of the self-serve customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis.Work closely with Product Management and Marketing to optimize the customer experience; continuously test, refine and optimize the client experience and drive recommendationsBe the products' subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products.Support demand generation programs and employer marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details that help support product-led revenue growth.Work with Product teams to better inform product and pricing/packaging plans.Your experience10+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and executionPLG marketing experienceAbility to build strong working relationships across all levels and functions of the organization, including Product, Engineering, and Data Eng.Experience creating effective assets and thinking outside the box with video and interactive asset formats and demosPolished and compelling writing style (revel in the power of words and language)Data-driven and goal-oriented.Strong analytical skills across multiple types of data from marketing / financial data to product data. You're comfortable with dashboards and spreadsheets to find insight.Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation.Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.Proven experience developing influential customer-facing messaging and content that drives action.Self-motivated, organized, and a strategic thinker.Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it.Background in HR Tech is a plus.Bachelor degree or equivalent work experience.Compensation range$195,000-$215,000 + RSUsFor cash compensation, we set standard ranges for all
U.S.-based roles
based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.About us
Handshake is the #1 place to launch a career with no connections, experience, or luck required. The platform connects up-and-coming talent with 750,000+ employers - from Fortune 500 companies like Google, Nike, and Target to thousands of public school districts, healthcare systems, and nonprofits. In 2022 we announced our $200M Series F funding round. This Series F fundraise and valuation of $3.5B will fuel Handshake's next phase of growth and propel our mission to help more people start, restart, and jumpstart their careers.
When it comes to our workforce strategy, we've thought deeply about how work-life should look at Handshake. With our hybrid-work model, employees benefit from collaboration and shared team experiences three days per week in our vibrant offices, and enjoy the flexibility of remote work two days per week. Handshake is headquartered in San Francisco, with offices in New York, London, and Berlin.What we offer
At Handshake, we'll give you the tools to feel healthy, happy and secure.
Benefits below apply to employees in full-time positions.
Equity and ownership in a fast-growing company.16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.♥ Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.Financial coaching through Origin to help you through your financial journey.Monthly internet stipend and a brand new MacBook to allow you to do your best work.Monthly commuter stipend for you to expense your travel to the office (for office-based employees).Free lunch provided twice a week across all offices.Referral bonus to reward you when you bring great talent to Handshake.(US-specific benefits, in addition to the first section)
401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.(UK-specific benefits, in addition to the first section)
Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.(Germany-specific benefits, in addition to the first section)
25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.Urban sports club membership offering access to a diverse network of fitness and wellness facilities.Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.
For roles based in
Romania : Please ask your recruiter about region specific benefits.
Looking for more? Explore our mission, values and comprehensive US benefits at joinhandshake.com/careers.
Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at people-hr@joinhandshake.com.