Ottawa University
Director of Digital Marketing
Ottawa University, Overland Park, Kansas, United States, 66213
Job Details
Job LocationOttawa University - Overland Park, Kansas - Overland Park, KS
Position TypeFull Time
Education LevelBachelors
Travel PercentageYes - Driving MVR Required
Job CategoryManagement
Description
OUR UNIVERSITY
Ottawa University (established in 1865), one of the oldest private liberal arts universities in the United States, is a multi-campus system serving approximately 4000 students through its campuses in Kansas (Ottawa, Kansas- Residential Campus and Overland Park, Kansas- Adult Programs); Arizona (Surprise Residential Campus and OUAZ Adult Programs); Wisconsin (Brookfield Adult Programs); and our OU ONLINE PROGRAM based out of Overland Park, Kansas.
Ottawa University is a regionally accredited, church-related, private university that strives to integrate faith, learning, and life in the academic experiences of students.
JOB SUMMARY
Responsible for leading the OU Online unit regarding strategic marketing initiatives, with a priority to digital marketing, through a collaborative approach, to effectively develop, design, and implement the marketing investment and initiatives on behalf of key internal and external constituencies. This role is essential for promoting our educational programs and events, engaging our diverse audience, and driving growth through creative digital marketing strategies.
ESSENTIAL FUNCTIONS OF THE JOB
(provide list of items which are essential to effective outcomes in this role):
General Management:Develop and implement communication strategies to raise awareness of community engagement efforts and their impact.Organize and lead regular relevant OU Online team meetings to discuss progress, challenges, and opportunities.CDE Team Management:
Effectively manage the Community Development Executive team assuring strategic priorities, community work and engagements, and community/prospective student opportunities are all aligned with our designated branding and in recruitment for OU Online.Develop and implement long-term strategies and goals for community development in alignment with the institution's mission and strategic plan.Assist with the identification of and pursuit of new opportunities for community partnerships and initiatives for the OUOL sites (KS, WI, AZ).Work with CDE's to increase representation at OUOL campuses, at community events, meetings, and other public forums to promote engagement and partnership.Communicate the goals, activities, and outcomes of community development initiatives to institutional leadership, staff, and other internal stakeholders.Develop and implement evaluation frameworks to assess the effectiveness and impact of community development programs and activities.Work with the team to prepare detailed reports on outreach, partner outcomes and community impact for internal and external stakeholders.Maintain accurate and up to date records of community, corporate and educational partnerships, program activities, and outcomes.Social Media Management:
• Responsible for the design, development, and management of OUOL's social media presence.
Create and implement social media strategies to boost engagement and grow our audience.Performance Analysis:
Assess the performance of all digital marketing and various institutional campaigns.Generate performance reports and keep leadership updated on trends and key data critical to the institution.Identify trends and optimize spending and performance based on data insights.Strategic Growth:
Develop innovative growth strategies utilizing digital marketing techniques.Continually explore and apply new methods to reach and engage target audiencesCollaboration and Communication:
Proactively lead and effectively communicate with leadership and a diverse range of audiences.Working closely with Ottawa University marketing, leads at other campus locations to ensure alignment with the institution's branding and marketing goals.Collaborate with academic teams and student services units to ensure cohesive messaging and promotion.Work closely with the President and adapt to a fast-paced environment.A self-starter, comfortable with leading and marketing through various channels, including but not limited to, social media, SMS messaging, e-mail, video, podcasts, website, etc.Content Creation:
Collaborate with various departments to develop a content calendar and messaging strategy.Assist with website updates and review for content refresh.Responsible for writing, editing, and publishing engaging, audience-focused content on the institution's website and social media platforms.Assist in capturing and writing stories that showcase the institution's impact, achievements, and student success stories.May assist with presentations and institutional reports.Event Marketing:
Develop and execute digital marketing campaigns to promote university events.Coordinate closely with academic teams and student services units to ensure effective and cohesive event promotion.Newsletter Management:
Assist in the coordination and production of the institution's newsletter.Ensure the newsletter content is engaging, relevant, and aligned with the institution's branding and messaging.Vendor Coordination:
Collaborate with marketing vendor partners to ensure the effective execution of marketing strategies.Manage relationships with external vendors to optimize marketing efforts and resources.Other duties as assignedSTANDARD UNIVERSITY EXPECTATIONS:
Manage your staff consistent with university personnel policies. Encourage collaboration among the staff, provide regular evaluation and feedback, and facilitate developmental opportunities.Model and encourage collaboration among University departments assuring effective communication and operations.Understand the University's policies and, procedures, and exercise good judgment accordingly. Assure that University and student information is managed in a confidential and ethical manner in accordance with the University's Code of Conduct and Ethics.Provide leadership through conduct, attitude, and professionalism. Represent the University to students, external groups, faculty, and staff in a way that reflects positively on the University.Be mindful and supportive of the overall Mission of Ottawa University.Exercise Inclusivity in your daily actions accruing alignment within expectations of the University's Diversity Statement.NOTE
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Ottawa University is committed to equal employment opportunity and does not unlawfully discriminate in recruitment or employment on the basis of race, age, sex, color, religion, disability, national origin, sexual orientation, genetic information, or any other characteristic protected by law.
Qualifications
REQUIRED EDUCATION:
(education based on essential job duties and requirements consistent with business necessity): Bachelor's Degree required; Master's degree or related work experience required.
REQUIRED EXPERIENCE: ( experience based on requirements in role and are consistent with business necessity)5 or more years of leadership/management experience; 10 years related work experience.
ADDITIONAL ELIGIBILITY REQUIREMENTS:
List required and/or preferred certification, industry specific requirements, required or preferred use of equipment, and all necessary job skills, abilities, and knowledge competencies)
Provide a list of items below:
Excellent communication, interpersonal and leadership skills required.Ability to work with diverse groups to provide education and training.Ability to assume a leadership role with multiple work groups.Strategic thinker, and the ability to motivate staff through leadership and building a positive and productive team.Excellent understanding of student retention strategies in a college environment.Customer service orientated with strong verbal and written communication skills needed to facilitate and resolve problems.A strong commitment to adult learning in a liberal arts education is expected.WORKING CONDITIONS
(Physical attributes required to perform job duties with or without reasonable accommodation - examples: sitting, lifting #, bending, driving, environmental factors or elements, noise level, stairs in a building, or other factors that will affect working conditions).
Provide a list of items below:
Maintain emotional control under stress.Prolonged period of sitting.Frequent standing, stooping, bending, pulling, pushing, and lifting; frequent prolonged and irregular hours, and exposure to varying temperatures.TRAVEL REQUIREMENTS: Yes - Travel Required
If YES, list type and approximate percentage: Limited, as needed for role.Responsible for driving students and University vehicles as part of job duties (YES/NO): NO
Job LocationOttawa University - Overland Park, Kansas - Overland Park, KS
Position TypeFull Time
Education LevelBachelors
Travel PercentageYes - Driving MVR Required
Job CategoryManagement
Description
OUR UNIVERSITY
Ottawa University (established in 1865), one of the oldest private liberal arts universities in the United States, is a multi-campus system serving approximately 4000 students through its campuses in Kansas (Ottawa, Kansas- Residential Campus and Overland Park, Kansas- Adult Programs); Arizona (Surprise Residential Campus and OUAZ Adult Programs); Wisconsin (Brookfield Adult Programs); and our OU ONLINE PROGRAM based out of Overland Park, Kansas.
Ottawa University is a regionally accredited, church-related, private university that strives to integrate faith, learning, and life in the academic experiences of students.
JOB SUMMARY
Responsible for leading the OU Online unit regarding strategic marketing initiatives, with a priority to digital marketing, through a collaborative approach, to effectively develop, design, and implement the marketing investment and initiatives on behalf of key internal and external constituencies. This role is essential for promoting our educational programs and events, engaging our diverse audience, and driving growth through creative digital marketing strategies.
ESSENTIAL FUNCTIONS OF THE JOB
(provide list of items which are essential to effective outcomes in this role):
General Management:Develop and implement communication strategies to raise awareness of community engagement efforts and their impact.Organize and lead regular relevant OU Online team meetings to discuss progress, challenges, and opportunities.CDE Team Management:
Effectively manage the Community Development Executive team assuring strategic priorities, community work and engagements, and community/prospective student opportunities are all aligned with our designated branding and in recruitment for OU Online.Develop and implement long-term strategies and goals for community development in alignment with the institution's mission and strategic plan.Assist with the identification of and pursuit of new opportunities for community partnerships and initiatives for the OUOL sites (KS, WI, AZ).Work with CDE's to increase representation at OUOL campuses, at community events, meetings, and other public forums to promote engagement and partnership.Communicate the goals, activities, and outcomes of community development initiatives to institutional leadership, staff, and other internal stakeholders.Develop and implement evaluation frameworks to assess the effectiveness and impact of community development programs and activities.Work with the team to prepare detailed reports on outreach, partner outcomes and community impact for internal and external stakeholders.Maintain accurate and up to date records of community, corporate and educational partnerships, program activities, and outcomes.Social Media Management:
• Responsible for the design, development, and management of OUOL's social media presence.
Create and implement social media strategies to boost engagement and grow our audience.Performance Analysis:
Assess the performance of all digital marketing and various institutional campaigns.Generate performance reports and keep leadership updated on trends and key data critical to the institution.Identify trends and optimize spending and performance based on data insights.Strategic Growth:
Develop innovative growth strategies utilizing digital marketing techniques.Continually explore and apply new methods to reach and engage target audiencesCollaboration and Communication:
Proactively lead and effectively communicate with leadership and a diverse range of audiences.Working closely with Ottawa University marketing, leads at other campus locations to ensure alignment with the institution's branding and marketing goals.Collaborate with academic teams and student services units to ensure cohesive messaging and promotion.Work closely with the President and adapt to a fast-paced environment.A self-starter, comfortable with leading and marketing through various channels, including but not limited to, social media, SMS messaging, e-mail, video, podcasts, website, etc.Content Creation:
Collaborate with various departments to develop a content calendar and messaging strategy.Assist with website updates and review for content refresh.Responsible for writing, editing, and publishing engaging, audience-focused content on the institution's website and social media platforms.Assist in capturing and writing stories that showcase the institution's impact, achievements, and student success stories.May assist with presentations and institutional reports.Event Marketing:
Develop and execute digital marketing campaigns to promote university events.Coordinate closely with academic teams and student services units to ensure effective and cohesive event promotion.Newsletter Management:
Assist in the coordination and production of the institution's newsletter.Ensure the newsletter content is engaging, relevant, and aligned with the institution's branding and messaging.Vendor Coordination:
Collaborate with marketing vendor partners to ensure the effective execution of marketing strategies.Manage relationships with external vendors to optimize marketing efforts and resources.Other duties as assignedSTANDARD UNIVERSITY EXPECTATIONS:
Manage your staff consistent with university personnel policies. Encourage collaboration among the staff, provide regular evaluation and feedback, and facilitate developmental opportunities.Model and encourage collaboration among University departments assuring effective communication and operations.Understand the University's policies and, procedures, and exercise good judgment accordingly. Assure that University and student information is managed in a confidential and ethical manner in accordance with the University's Code of Conduct and Ethics.Provide leadership through conduct, attitude, and professionalism. Represent the University to students, external groups, faculty, and staff in a way that reflects positively on the University.Be mindful and supportive of the overall Mission of Ottawa University.Exercise Inclusivity in your daily actions accruing alignment within expectations of the University's Diversity Statement.NOTE
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Ottawa University is committed to equal employment opportunity and does not unlawfully discriminate in recruitment or employment on the basis of race, age, sex, color, religion, disability, national origin, sexual orientation, genetic information, or any other characteristic protected by law.
Qualifications
REQUIRED EDUCATION:
(education based on essential job duties and requirements consistent with business necessity): Bachelor's Degree required; Master's degree or related work experience required.
REQUIRED EXPERIENCE: ( experience based on requirements in role and are consistent with business necessity)5 or more years of leadership/management experience; 10 years related work experience.
ADDITIONAL ELIGIBILITY REQUIREMENTS:
List required and/or preferred certification, industry specific requirements, required or preferred use of equipment, and all necessary job skills, abilities, and knowledge competencies)
Provide a list of items below:
Excellent communication, interpersonal and leadership skills required.Ability to work with diverse groups to provide education and training.Ability to assume a leadership role with multiple work groups.Strategic thinker, and the ability to motivate staff through leadership and building a positive and productive team.Excellent understanding of student retention strategies in a college environment.Customer service orientated with strong verbal and written communication skills needed to facilitate and resolve problems.A strong commitment to adult learning in a liberal arts education is expected.WORKING CONDITIONS
(Physical attributes required to perform job duties with or without reasonable accommodation - examples: sitting, lifting #, bending, driving, environmental factors or elements, noise level, stairs in a building, or other factors that will affect working conditions).
Provide a list of items below:
Maintain emotional control under stress.Prolonged period of sitting.Frequent standing, stooping, bending, pulling, pushing, and lifting; frequent prolonged and irregular hours, and exposure to varying temperatures.TRAVEL REQUIREMENTS: Yes - Travel Required
If YES, list type and approximate percentage: Limited, as needed for role.Responsible for driving students and University vehicles as part of job duties (YES/NO): NO