Remington Ammunition
Director of Marketing
Remington Ammunition, Lonoke, Arkansas, United States, 72086
Job Description
Translates market data, product and innovation plans into a comprehensive brand plan that drives affinity and demand for Remington Ammunition, accessories and licensed goods. Leads internal and external creative teams, marketing management and all marketing channels to execute campaigns, measure return, and build the Remington brand.
This position reports directly to the Vice President of Marketing, The Kinetic Group and is based out of our Lonoke, Arkansas office.
As the Director of Marketing for Remington Ammunition, you will have the opportunity to:
Define and achieve goals and metrics through robust plan development aligned with strategic and category plans. Specific responsibilities include:Manage the internal creative team for success, continuous improvement and professional developmentDevelop team for efficient and excellent creative executionWrite copy for promotional materials when neededStrong project management background to ensure the team works against tight timelines and in support of sales initiativesOwner and champion of brand positioning, messaging development, written style guide and guardrails for advertising, packaging, in-store and event signageDevelop brand and product launch plans to set strategy for promotion of priority products to build consumer awareness, penetrate markets and build demand to pull product off the shelf. Collaborate with internal and external teams to execute strategies:
Work with Media Director and external agencies when needed on media, advertising and PR plan executionAlign with Director of Web/eCommerce on graphic needs for website, and engaging and growing enewsletter and SMS subscribersGrow existing social media audience working with internal social media manager and RemArms firearms company through strategy development, ambassador/influencer relations, creative execution and robust analytics and reportingCreative direction and prioritization for Remington's live events presence. Collaborate with internal events team and external contractor to showcase Remington Ammunition at customer and consumer eventsBuild rapport with product management team to ensure voice of consumer and brand is paramount in new product launch materials, understand the Remington customer and consumer to contribute to the development of new productsEngage with endemic media partners on product and brand initiatives for positive press. Build rapport and represent Remington brand to media partners working with internal and external PR teams/agenciesConnect with Director of Community Relations to ensure plan execution and thorough engagement on internal communications initiatives at the Lonoke facility.Coordinate with Trade Marketing team to align brand plans with strategic account activity and timingPartner with firearms and other industry companies on new products and projects to expand reach of the brand and recruit more Remington followers
When required for new campaigns and to supplement internal capabilities, work with VP to engage with external design agencies and talentCreative development of marketing materials: advertising, brochures, websites, social media strategy, promotions, packaging and in-store signage to Win at Retail collaborating with sales and Trade Marketing teamsCapture competitive brand and product promotion activity to share with the organization and inform marketing strategiesUpkeep of Remington trademarks list to keep consistent use and protect these mark assets, collaboration with legal teamProvide key launch dates and promotion activity to marketing for master calendarHost cross-functional learning sessions/brown bags to share successes, trends and opportunitiesProvide monthly forecasts to VP and finance team to stay on budget and keep team informed of spend and timingYou have:
7-10 years of experience in Marketing, Communications; minimum 2-3 years management experience preferredExperience managing internal and external resources and budgetsStrong project management, writing and organizational skillsBachelor's degree in Marketing or related field, MBA a plusExperience with leading marketing, project management and creative collaboration tools and software, such as Sprout Social, Trello and DropboxExperience in consumer products marketing requiredExperience in sporting goods or leisure products marketing preferredExcellent communication and presentation skills, both written and verbal
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
Translates market data, product and innovation plans into a comprehensive brand plan that drives affinity and demand for Remington Ammunition, accessories and licensed goods. Leads internal and external creative teams, marketing management and all marketing channels to execute campaigns, measure return, and build the Remington brand.
This position reports directly to the Vice President of Marketing, The Kinetic Group and is based out of our Lonoke, Arkansas office.
As the Director of Marketing for Remington Ammunition, you will have the opportunity to:
Define and achieve goals and metrics through robust plan development aligned with strategic and category plans. Specific responsibilities include:Manage the internal creative team for success, continuous improvement and professional developmentDevelop team for efficient and excellent creative executionWrite copy for promotional materials when neededStrong project management background to ensure the team works against tight timelines and in support of sales initiativesOwner and champion of brand positioning, messaging development, written style guide and guardrails for advertising, packaging, in-store and event signageDevelop brand and product launch plans to set strategy for promotion of priority products to build consumer awareness, penetrate markets and build demand to pull product off the shelf. Collaborate with internal and external teams to execute strategies:
Work with Media Director and external agencies when needed on media, advertising and PR plan executionAlign with Director of Web/eCommerce on graphic needs for website, and engaging and growing enewsletter and SMS subscribersGrow existing social media audience working with internal social media manager and RemArms firearms company through strategy development, ambassador/influencer relations, creative execution and robust analytics and reportingCreative direction and prioritization for Remington's live events presence. Collaborate with internal events team and external contractor to showcase Remington Ammunition at customer and consumer eventsBuild rapport with product management team to ensure voice of consumer and brand is paramount in new product launch materials, understand the Remington customer and consumer to contribute to the development of new productsEngage with endemic media partners on product and brand initiatives for positive press. Build rapport and represent Remington brand to media partners working with internal and external PR teams/agenciesConnect with Director of Community Relations to ensure plan execution and thorough engagement on internal communications initiatives at the Lonoke facility.Coordinate with Trade Marketing team to align brand plans with strategic account activity and timingPartner with firearms and other industry companies on new products and projects to expand reach of the brand and recruit more Remington followers
When required for new campaigns and to supplement internal capabilities, work with VP to engage with external design agencies and talentCreative development of marketing materials: advertising, brochures, websites, social media strategy, promotions, packaging and in-store signage to Win at Retail collaborating with sales and Trade Marketing teamsCapture competitive brand and product promotion activity to share with the organization and inform marketing strategiesUpkeep of Remington trademarks list to keep consistent use and protect these mark assets, collaboration with legal teamProvide key launch dates and promotion activity to marketing for master calendarHost cross-functional learning sessions/brown bags to share successes, trends and opportunitiesProvide monthly forecasts to VP and finance team to stay on budget and keep team informed of spend and timingYou have:
7-10 years of experience in Marketing, Communications; minimum 2-3 years management experience preferredExperience managing internal and external resources and budgetsStrong project management, writing and organizational skillsBachelor's degree in Marketing or related field, MBA a plusExperience with leading marketing, project management and creative collaboration tools and software, such as Sprout Social, Trello and DropboxExperience in consumer products marketing requiredExperience in sporting goods or leisure products marketing preferredExcellent communication and presentation skills, both written and verbal
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled