Embark Behavioral Health
Marketing Automations Specialist
Embark Behavioral Health, Chandler, Arizona, United States, 85249
Overview:
Marketing Automations SpecialistSalary:
$70,000 per yearAs the
Marketing Automations Specialist
at Embark, youll contribute directly to developing and executing impactful email and SMS campaigns.Your role involves planning, executing, and measuring email and SMS communications within our marketing automation technology stack, with the goal of improving the lead-to-admit rate.About usEmbark operates behavioral health facilities across the US that support adolescents, young adults ,
and their families by offering a full continuum of care from Short & Long-Term Residential, IOP/PHP clinics to virtual outpatient care.Embark's core purpose is to
Create Joy and Heal Generations.
We apply this approach to our work culture by living our values of Empathy, Service, Trusting Relationships, Growth and Results every day which manifests in our dedication to the clients and communities we serve.Responsibilities:Develop and execute a comprehensive email and SMS marketing strategy aligned with company goals.Create engaging and relevant content tailored to the behavioral health sector.Segment and personalize email and SMS campaigns based on demographics, behavior, and preferences.Maintain and grow subscriber lists, implementing best practices for list hygiene.Optimize and build out automated nurture campaigns, including trigger-based emails and SMS.Conduct A/B testing on campaign elements to enhance performance continuously.Monitor key performance indicators and provide insights through regular reports.Ensure adherence to relevant regulations such as CAN-SPAM Act, GDPR, and industry-specific compliance.Work collaboratively with other teams to ensure a cohesive marketing strategy.Stay updated on industry trends, implement best practices, and optimize campaigns.Define and implement a customer journey or sales funnel, aligning email and SMS campaigns with each stage.Seamlessly integrate email and SMS campaigns within the broader marketing strategy.Respond to and manage customer reviews on google and directories.Qualifications:
Minimum 2 years managing email marketing strategy and campaign deployment.Experience building nurture campaigns with Salesforce Marketing Cloud.Familiarity with Litmus for email testing and optimization.Proficiency in email best practices including segmentation, deliverability, content, and design.Strong communication skills and proficiency in HTML and Excel.Ability to analyze data sets and draw actionable conclusions.Basic SQL skills preferred.Comfortability working in our Chandler, AZ office a few days a week.Benefits:
Comprehensive Benefit Program that includes medical insurance with a generous company contribution towards a high deductible plan, dental insurance, vision insurance, voluntary life and AD&D insurance, long-term disability, 401K with company matching, and Paid parental leave.?Robust (EAP) Employee Assistance Program. ??Company paid holidays plus a PTO accrual schedule.Embark is an Equal Employment Opportunity Employer. Embark is committed to enriching the therapeutic and healing experience it offers through the diversity of its employees and community. Embark seeks to recruit and support a broadly diverse staff who will contribute to the organization's excellence, diversity of viewpoints and experiences, and relevance in a global society.
Marketing Automations SpecialistSalary:
$70,000 per yearAs the
Marketing Automations Specialist
at Embark, youll contribute directly to developing and executing impactful email and SMS campaigns.Your role involves planning, executing, and measuring email and SMS communications within our marketing automation technology stack, with the goal of improving the lead-to-admit rate.About usEmbark operates behavioral health facilities across the US that support adolescents, young adults ,
and their families by offering a full continuum of care from Short & Long-Term Residential, IOP/PHP clinics to virtual outpatient care.Embark's core purpose is to
Create Joy and Heal Generations.
We apply this approach to our work culture by living our values of Empathy, Service, Trusting Relationships, Growth and Results every day which manifests in our dedication to the clients and communities we serve.Responsibilities:Develop and execute a comprehensive email and SMS marketing strategy aligned with company goals.Create engaging and relevant content tailored to the behavioral health sector.Segment and personalize email and SMS campaigns based on demographics, behavior, and preferences.Maintain and grow subscriber lists, implementing best practices for list hygiene.Optimize and build out automated nurture campaigns, including trigger-based emails and SMS.Conduct A/B testing on campaign elements to enhance performance continuously.Monitor key performance indicators and provide insights through regular reports.Ensure adherence to relevant regulations such as CAN-SPAM Act, GDPR, and industry-specific compliance.Work collaboratively with other teams to ensure a cohesive marketing strategy.Stay updated on industry trends, implement best practices, and optimize campaigns.Define and implement a customer journey or sales funnel, aligning email and SMS campaigns with each stage.Seamlessly integrate email and SMS campaigns within the broader marketing strategy.Respond to and manage customer reviews on google and directories.Qualifications:
Minimum 2 years managing email marketing strategy and campaign deployment.Experience building nurture campaigns with Salesforce Marketing Cloud.Familiarity with Litmus for email testing and optimization.Proficiency in email best practices including segmentation, deliverability, content, and design.Strong communication skills and proficiency in HTML and Excel.Ability to analyze data sets and draw actionable conclusions.Basic SQL skills preferred.Comfortability working in our Chandler, AZ office a few days a week.Benefits:
Comprehensive Benefit Program that includes medical insurance with a generous company contribution towards a high deductible plan, dental insurance, vision insurance, voluntary life and AD&D insurance, long-term disability, 401K with company matching, and Paid parental leave.?Robust (EAP) Employee Assistance Program. ??Company paid holidays plus a PTO accrual schedule.Embark is an Equal Employment Opportunity Employer. Embark is committed to enriching the therapeutic and healing experience it offers through the diversity of its employees and community. Embark seeks to recruit and support a broadly diverse staff who will contribute to the organization's excellence, diversity of viewpoints and experiences, and relevance in a global society.