Director of Marketing

Instnt's fully managed acceptance platform allows businesses to provide a frictionless customer experience, enabling them to quickly verify, accept, and onboard more new online customers without fraud loss or compliance issues.Job Description:As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, drive customer acquisition, and support overall business growth. You will lead a talented marketing team and work closely with cross-functional teams to ensure our marketing efforts align with our business objectives. A key part of your role will involve understanding our product and the insurance landscape to create relevant content and make strategic decisions independently.Key Responsibilities:Develop and implement a comprehensive marketing strategy that aligns with the company's goals and objectives.Lead and mentor the marketing team, fostering a collaborative and high-performance culture.Understand our product and the insurance industry to create and write relevant, compelling content.Manage the marketing budget and allocate resources effectively to maximize ROI, being resourceful with limited funds.Build and leverage industry connections to amplify our reach and influence.Develop and maintain relationships with key partners, influencers, and industry stakeholders.Establish PR relationships to secure media coverage for Instnt.Collaborate closely with the sales team to align messaging and ensure cohesive communication strategies.Oversee the creation and execution of multi-channel marketing campaigns, including digital marketing, content marketing, social media, email marketing, and more.Analyze market trends, customer insights, and competitive landscape to identify opportunities and optimize marketing efforts.Monitor and report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement.Stay up-to-date with the latest marketing trends, technologies, and best practices.Qualifications:Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.7+ years of experience in marketing, with at least 3 years in a leadership role, preferably within the insurtech or fintech industry.Proven track record of developing and executing successful marketing strategies and campaigns.Strong understanding of digital marketing, SEO, SEM, social media, and other online marketing channels.Excellent leadership, communication, and interpersonal skills.Analytical mindset with the ability to interpret data and make data-driven decisions.Creative thinker with a passion for innovation and staying ahead of industry trends.Ability to thrive in a fast-paced, dynamic startup environment.Demonstrated ability to produce high-quality work independently.Resourcefulness in maximizing limited budgets and leveraging industry connections.What We Offer:Competitive salary and equity package.Comprehensive health, dental, and vision insurance.Flexible working hours and remote work options.Opportunities for professional growth and development.Collaborative and inclusive company culture.The chance to make a significant impact in the insurtech industry.Salary: $110k - $135k (Salary depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location)NO PHONE CALLS PLEASEWe are an equal opportunity employer. M/F/H/V