Catalyte
Senior Director of Marketing
Catalyte, Baltimore, Maryland, United States, 21276
POSITION SUMMARYJob Title: Senior Director of Marketing
Location: [Location - Remote/Hybrid/Office-Based]
About Us:
Catalyte is a leading firm in AI Advisory Services, IT Services, and Technology Enablement. We are committed to delivering innovative solutions to our clients, leveraging cutting-edge technology to drive success. As we transition our company from a focus on small to medium sized businesses to an enterprise ideal customer profile, we are seeking a dynamic and experienced Senior Director of Marketing to join our team to accelerate this transformation.
DUTIES AND RESPONSIBILITIES:
Job Overview:
We are looking for an energetic and strategic Senior Director of Marketing to spearhead our top-of-funnel activities through diverse marketing channels. The ideal candidate will be skilled in leveraging martech solutions, SEO, content marketing, account-based marketing (ABM), bespoke event planning and execution, thought leadership, social media, website content messaging and lead capture, and brand positioning. This pivotal role requires a hands-on leader capable of executing multiple lead generation initiatives and achieving defined results while managing a small team of offshore resources.
Key Responsibilities:Strategic Planning and Execution:Develop and implement a comprehensive marketing strategy to drive lead generation and brand positioning.Plan, coordinate, and manage multi-channel marketing campaigns including digital marketing, email marketing, sequencing, social media, content marketing, ABM, and event marketing.
Martech and SEO:Utilize martech solutions to optimize marketing operations and improve lead generation efficiency.Oversee SEO strategies to enhance organic search visibility and drive qualified traffic.
Content Marketing and Thought Leadership:Develop and execute a robust content marketing strategy, including blog posts, whitepapers, case studies, and industry reports.Establish the company as a thought leader by creating compelling and insightful content that addresses industry challenges and trends.
Account-Based Marketing (ABM):Lead the ABM initiatives to target high-value accounts, develop personalized marketing plans, and engage key decision-makers.
Event Planning and Execution:Plan and execute bespoke events, webinars, and industry conferences to generate leads and foster relationships with clients and partners.
Social Media and Website Management:Oversee the development and execution of social media strategies to enhance brand awareness and engagement.Manage the company website, ensuring it is optimized for user experience, SEO, and lead generation.
Brand Positioning:Ensure consistent and compelling brand messaging across all marketing channels and materials.Develop and maintain brand guidelines to ensure brand consistency across all touchpoints.
Team Management:Lead and mentor a small team of offshore marketing resources to execute day-to-day marketing activities effectively.Foster a collaborative and high-performance culture within the team.
EXPERIENCE AND QUALIFICATIONS
Required Qualifications:
Minimum of 5 years of experience in marketing, with a focus on B2B services, technology, or related industries.Experience working with marketing technology tools with specific focus on Pardot and Apollo.Proven track record of developing and executing successful marketing strategies and campaigns across multiple channels.Excellent leadership, communication, and project management skills.Experience in managing and mentoring a small team, including offshore resources.Ability to analyze data, generate insights, and drive marketing decisions based on metrics and KPIs.Highly organized, self-motivated, and capable of handling multiple projects simultaneously.Ability to set up clear, concise, compiled and accurate reporting on a wide range of marketing activity and the ability to communicate what is working and where additional opportunities exist to leadership.What We Offer:
Competitive salary and performance-based bonuses.Comprehensive benefits package including health, dental, and vision insurance.Opportunities for professional growth and development.Collaborative and dynamic work environment.
Application Process:
Interested candidates should submit their resume, a cover letter outlining their relevant experience, and examples of past marketing campaigns they have led.
Catalyte is working to fill this position ASAP so please submit your application at your earliest convenience. The salary for this position will be based on the selected candidate's experience level. Our target salary range is $85-100k. A full slate of benefits including Healthcare, Vision, Dental, 401K, and paid Time-Off (including company-paid holidays, paid sick leave, & PTO) are available to Catalyte employees and additional details can be found at www.catalyte.io. Please use the Apply now button to submit your application for consideration.
Catalyte is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for high-performing employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran or any other characteristic protected by federal, state or local laws.
COMPANY INFORMATION
Click here to access our website for more information about our company.
Location: [Location - Remote/Hybrid/Office-Based]
About Us:
Catalyte is a leading firm in AI Advisory Services, IT Services, and Technology Enablement. We are committed to delivering innovative solutions to our clients, leveraging cutting-edge technology to drive success. As we transition our company from a focus on small to medium sized businesses to an enterprise ideal customer profile, we are seeking a dynamic and experienced Senior Director of Marketing to join our team to accelerate this transformation.
DUTIES AND RESPONSIBILITIES:
Job Overview:
We are looking for an energetic and strategic Senior Director of Marketing to spearhead our top-of-funnel activities through diverse marketing channels. The ideal candidate will be skilled in leveraging martech solutions, SEO, content marketing, account-based marketing (ABM), bespoke event planning and execution, thought leadership, social media, website content messaging and lead capture, and brand positioning. This pivotal role requires a hands-on leader capable of executing multiple lead generation initiatives and achieving defined results while managing a small team of offshore resources.
Key Responsibilities:Strategic Planning and Execution:Develop and implement a comprehensive marketing strategy to drive lead generation and brand positioning.Plan, coordinate, and manage multi-channel marketing campaigns including digital marketing, email marketing, sequencing, social media, content marketing, ABM, and event marketing.
Martech and SEO:Utilize martech solutions to optimize marketing operations and improve lead generation efficiency.Oversee SEO strategies to enhance organic search visibility and drive qualified traffic.
Content Marketing and Thought Leadership:Develop and execute a robust content marketing strategy, including blog posts, whitepapers, case studies, and industry reports.Establish the company as a thought leader by creating compelling and insightful content that addresses industry challenges and trends.
Account-Based Marketing (ABM):Lead the ABM initiatives to target high-value accounts, develop personalized marketing plans, and engage key decision-makers.
Event Planning and Execution:Plan and execute bespoke events, webinars, and industry conferences to generate leads and foster relationships with clients and partners.
Social Media and Website Management:Oversee the development and execution of social media strategies to enhance brand awareness and engagement.Manage the company website, ensuring it is optimized for user experience, SEO, and lead generation.
Brand Positioning:Ensure consistent and compelling brand messaging across all marketing channels and materials.Develop and maintain brand guidelines to ensure brand consistency across all touchpoints.
Team Management:Lead and mentor a small team of offshore marketing resources to execute day-to-day marketing activities effectively.Foster a collaborative and high-performance culture within the team.
EXPERIENCE AND QUALIFICATIONS
Required Qualifications:
Minimum of 5 years of experience in marketing, with a focus on B2B services, technology, or related industries.Experience working with marketing technology tools with specific focus on Pardot and Apollo.Proven track record of developing and executing successful marketing strategies and campaigns across multiple channels.Excellent leadership, communication, and project management skills.Experience in managing and mentoring a small team, including offshore resources.Ability to analyze data, generate insights, and drive marketing decisions based on metrics and KPIs.Highly organized, self-motivated, and capable of handling multiple projects simultaneously.Ability to set up clear, concise, compiled and accurate reporting on a wide range of marketing activity and the ability to communicate what is working and where additional opportunities exist to leadership.What We Offer:
Competitive salary and performance-based bonuses.Comprehensive benefits package including health, dental, and vision insurance.Opportunities for professional growth and development.Collaborative and dynamic work environment.
Application Process:
Interested candidates should submit their resume, a cover letter outlining their relevant experience, and examples of past marketing campaigns they have led.
Catalyte is working to fill this position ASAP so please submit your application at your earliest convenience. The salary for this position will be based on the selected candidate's experience level. Our target salary range is $85-100k. A full slate of benefits including Healthcare, Vision, Dental, 401K, and paid Time-Off (including company-paid holidays, paid sick leave, & PTO) are available to Catalyte employees and additional details can be found at www.catalyte.io. Please use the Apply now button to submit your application for consideration.
Catalyte is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for high-performing employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran or any other characteristic protected by federal, state or local laws.
COMPANY INFORMATION
Click here to access our website for more information about our company.