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Carta, Inc.

Customer Marketing Manager, Fund Administration San Francisco, CA; Santa Clara,

Carta, Inc., San Francisco, California, United States, 94199


The Company You’ll Join Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Customer Marketing Manager, Fund Admin, you’ll work to:Define strategy for customer marketing across channels for our Fund Admin businessDrive upsell for our SPV, Fund Tax, Portfolio Insights, Valuations, and future add-on products to our Fund Admin customersPartner with Product Marketing on establishing and iterating the customer journey and driving feature adoptionCollaborate across Sales, Product, Customer Success , Business Development, Marketing Ops and internal marketing partners to develop impactful and timely upsell/adoption campaigns that map to the customer journey and relevant personasLeverage major customer events and launches to superpower outbound effortsTake a lead role in generating demand from customer-focused product launchesPrioritize the customer experience within the campaign strategy in demonstrable waysLead with an integrated marketing approach to expansion and retention inclusive of content, events (live/webinar), paid, sending etc.Manage to business metrics for expansion, churn and contraction by constantly evaluating and acting on performance metrics from campaignsPartner with CS and sales partners on retention motionsWork closely with the growth and product team on in-app journeysAct as a key member of the planning and prioritization team for quarterly and annual planningThe Team You'll Work With

You’ll be joining our Marketing team.Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.About You

5+ years of customer marketing experience, preferably in SaaS or 7+ years in outbound marketing recommendedFinancial services background a plusVersed in working cross-functionally including Product, Sales, Customer Success and Marketing Ops as well as within the Marketing team (content, events, paid, etc.)Comfortable in a fast-paced environmentHighly customer-centricBiased for action and data-drivenBA requiredCarta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

$119,000 - $140,000 in San Francisco, CA; Santa Clara, CA; New York, NY$113,000 - $133,000 in Seattle, WA

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out ourcareers page to get to know us better as you think about your next step at Carta.Important Security Notice for Candidates Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates.

Please note that all official communications from us will come from an @carta.com domain . Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-systems@carta.com .Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfAre you currently eligible to work in the country where this position is located for any employer? * Select...Do you now or in the future require visa sponsorship to continue working in the country where this position is located? * Select...LinkedIn Profile *WebsiteWhich is your preferred office location(s)? * Select...Have you worked for Carta at any other time previously? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Carta’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability

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