boohoo group
Influencer Manager
boohoo group, Los Angeles, California, United States, 90079
Your team
Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget - there's something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.
You will be responsible for overseeing the growth of the US Influencer marketing strategy from our Melrose office. Working closely with the wider US influencer marketing team, you will be accountable for owning the US Influencer Strategy creating key influencer and VIP relationships while managing external US agencies to drive brand awareness in this market. Additionally, you will oversee a team of executives, guiding them in the execution of their duties to ensure a successful implementation of the strategy.
What you'll be doing
Responsible for overseeing the growth of the US influencer marketing strategy from the Melrose showroom.Working closely with the Senior Marketing and PR Lead and US Marketing Manager, you will be responsible for creating key Influencer and VIP relationships and managing external US agencies to drive brand awareness in the US market.Act as the point of call for the wider US Influencer team across Los Angeles and Miami.Ensure the US influencer marketing plans are streamlined with global marketing strategy.Oversee all influencer outreach in the US market, ensuring this sits within the wider influencer marketing budget and updating relevant POs and spend sheets.Implement a VIP strategy to secure US Brand Ambassador deals, identifying and building a wider network of agents and managers in the US.Planning and execution of the US Events calendar - being reactive to key events in the market / actively suggesting where we should be present to drive engagement and brand visibility within the market.Oversee US sample spend budget - monthly calculations and providing broken down spend.Oversee the Student Ambassador program and manage all external tracking platforms.Collaborate with the social media team to create and implement strategies to support collection launches.Supporting US Creative team to coordinate and execute US based talent campaigns, including brand ambassador shoots and styling videosProvide insight to senior members of the business on key market insights on a regular basis.Reporting on a weekly, monthly and quarterly basis on key metrics across the influencer and event spend.Lead, mentor and develop a team of executives, providing guidance on best practices and delegating tasks effectively, ensuring that team members understand their responsibilities and deadlinesCommunicate actions to senior management on a weekly basis and ensuring these are followed through across relevant teamsWorking with us
To succeed here, you have to love working at pace. It's relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We're always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles.
More about you
Experience working in an Influencer role at a senior levelExperience managing a teamA clear understanding of influencer marketing with a strong network of connections in this spaceStrong communication skills - both written and verbalExtremely well organised with the ability to juggle multiple streams of workEffective time management skillsStrong communication and negotiation skillsPositive attitude and creative thinkerConfident in reporting to Senior Management at a top line levelDue to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document
Why join us
40% Staff Discount On All Boohoo Group BrandsFlexible Working Hours + Late Start Early Finish FridaysDiscretionary Bonus SchemeMedical Insurance - 100% PLT ContributedDental Insurance - 100% PLT ContributedVision - 100% PLT Contributed401K Pension15 Days Paid Vacation DaysPaid Sick DaysFlexible WFH scheduleMonthly Payday Drinks And Ad Hoc Events Throughout The YearClothing AllowanceLearning And Development Support And OpportunitiesCompetitive Family Friendly PoliciesLocal Discounts + Discount PortalValet ParkingEmployee Referral ProgrammeFree Tea, Coffee & Beverage Stations
Equal opportunities
Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we're continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.
Reasonable Adjustments
PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know
#PLT #LI-HYBRID #LI-ZB1
Here at Pretty Little Thing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget - there's something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.
You will be responsible for overseeing the growth of the US Influencer marketing strategy from our Melrose office. Working closely with the wider US influencer marketing team, you will be accountable for owning the US Influencer Strategy creating key influencer and VIP relationships while managing external US agencies to drive brand awareness in this market. Additionally, you will oversee a team of executives, guiding them in the execution of their duties to ensure a successful implementation of the strategy.
What you'll be doing
Responsible for overseeing the growth of the US influencer marketing strategy from the Melrose showroom.Working closely with the Senior Marketing and PR Lead and US Marketing Manager, you will be responsible for creating key Influencer and VIP relationships and managing external US agencies to drive brand awareness in the US market.Act as the point of call for the wider US Influencer team across Los Angeles and Miami.Ensure the US influencer marketing plans are streamlined with global marketing strategy.Oversee all influencer outreach in the US market, ensuring this sits within the wider influencer marketing budget and updating relevant POs and spend sheets.Implement a VIP strategy to secure US Brand Ambassador deals, identifying and building a wider network of agents and managers in the US.Planning and execution of the US Events calendar - being reactive to key events in the market / actively suggesting where we should be present to drive engagement and brand visibility within the market.Oversee US sample spend budget - monthly calculations and providing broken down spend.Oversee the Student Ambassador program and manage all external tracking platforms.Collaborate with the social media team to create and implement strategies to support collection launches.Supporting US Creative team to coordinate and execute US based talent campaigns, including brand ambassador shoots and styling videosProvide insight to senior members of the business on key market insights on a regular basis.Reporting on a weekly, monthly and quarterly basis on key metrics across the influencer and event spend.Lead, mentor and develop a team of executives, providing guidance on best practices and delegating tasks effectively, ensuring that team members understand their responsibilities and deadlinesCommunicate actions to senior management on a weekly basis and ensuring these are followed through across relevant teamsWorking with us
To succeed here, you have to love working at pace. It's relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We're always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles.
More about you
Experience working in an Influencer role at a senior levelExperience managing a teamA clear understanding of influencer marketing with a strong network of connections in this spaceStrong communication skills - both written and verbalExtremely well organised with the ability to juggle multiple streams of workEffective time management skillsStrong communication and negotiation skillsPositive attitude and creative thinkerConfident in reporting to Senior Management at a top line levelDue to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document
Why join us
40% Staff Discount On All Boohoo Group BrandsFlexible Working Hours + Late Start Early Finish FridaysDiscretionary Bonus SchemeMedical Insurance - 100% PLT ContributedDental Insurance - 100% PLT ContributedVision - 100% PLT Contributed401K Pension15 Days Paid Vacation DaysPaid Sick DaysFlexible WFH scheduleMonthly Payday Drinks And Ad Hoc Events Throughout The YearClothing AllowanceLearning And Development Support And OpportunitiesCompetitive Family Friendly PoliciesLocal Discounts + Discount PortalValet ParkingEmployee Referral ProgrammeFree Tea, Coffee & Beverage Stations
Equal opportunities
Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we're continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.
Reasonable Adjustments
PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know
#PLT #LI-HYBRID #LI-ZB1