VensureHR
Marketing Manager, Social Media - GA - On Site
VensureHR, Duluth, Georgia, United States, 30155
About UsVensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution" headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting www.vensure.com .
Position SummaryAs
Manager of Social Media
Strategy, you will design and implement the social media strategy for four core brands and collective 70+ Division Partners. Working with the VP of Digital and Technology and brand partners, you will be responsible for identifying relevant and appropriate channels for each business unit and setting relevant KPIs for each platform. In this role, the individual will be the organization's social media expert and will guide representatives for each brand and the Creative Services team as they craft appropriate content for brand channels and respond to social media inquiries.
Create overarching social media strategies for each of the parent company's four core brands and 70+ Division PartnersDefine key performance indicators for social mediaMonitor social channels through Hootsuite and native channels and generate reports to track engagement and key social metricsWork with Shared/Creative Services and Brand teams to create compelling text, video and graphic social media postsApply knowledge of emerging trends and technologies to social programs and keep the broader marketing team informed on changes to social platform offeringsMonitor competitors across social media channels and keep Brand teams informed as to changes in strategiesCoordinate with paid team to ensure organic and paid social strategies are working together to drive KPIsWork with PR leadership and agencies to define and support live event social strategy and provide hands-on support as neededGuide Brand social media coordinators on best practices for content and community management and review monthly content calendars
Essential Duties and Responsibilities
Develop and implement social media brand strategies, campaigns, and plans to build brand/company awarenessOversee day-to-day management of campaigns and ensure brand consistencyCreate, maintain, and grow new and existing social networksMonitor social media progress using web analytic toolsIncorporate optimization strategies, analyze data, and research the best ways to increase trafficReview the success of campaigns and develop ways to improveSecure new influencer partnershipsResearch new social media platforms, trends, and industry opportunitiesProvide feedback from social media trends and research; relay it to business strategistsKnowledge, Skills, and Abilities
Excellent verbal and written communication skillsKnowledge of Google Analytics or similarProficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)Knowledge of Search Engine Optimization (SEO) best practicesExcellent analytical and time-management skillsStrong project management skills with the ability to supervise multiple projectsEducation & Experience
Bachelor's degree in marketing, PR, or related fieldA minimum of three years of social media management experienceStrong B2B marketing background preferredExperience with Hootsuite, Sprout Social, or HubSpotExperience with CanvaExperience with technologies and best practices for web design, web production, and creative design across multiple platformsExperience identifying and creating campaigns for target audience
Position SummaryAs
Manager of Social Media
Strategy, you will design and implement the social media strategy for four core brands and collective 70+ Division Partners. Working with the VP of Digital and Technology and brand partners, you will be responsible for identifying relevant and appropriate channels for each business unit and setting relevant KPIs for each platform. In this role, the individual will be the organization's social media expert and will guide representatives for each brand and the Creative Services team as they craft appropriate content for brand channels and respond to social media inquiries.
Create overarching social media strategies for each of the parent company's four core brands and 70+ Division PartnersDefine key performance indicators for social mediaMonitor social channels through Hootsuite and native channels and generate reports to track engagement and key social metricsWork with Shared/Creative Services and Brand teams to create compelling text, video and graphic social media postsApply knowledge of emerging trends and technologies to social programs and keep the broader marketing team informed on changes to social platform offeringsMonitor competitors across social media channels and keep Brand teams informed as to changes in strategiesCoordinate with paid team to ensure organic and paid social strategies are working together to drive KPIsWork with PR leadership and agencies to define and support live event social strategy and provide hands-on support as neededGuide Brand social media coordinators on best practices for content and community management and review monthly content calendars
Essential Duties and Responsibilities
Develop and implement social media brand strategies, campaigns, and plans to build brand/company awarenessOversee day-to-day management of campaigns and ensure brand consistencyCreate, maintain, and grow new and existing social networksMonitor social media progress using web analytic toolsIncorporate optimization strategies, analyze data, and research the best ways to increase trafficReview the success of campaigns and develop ways to improveSecure new influencer partnershipsResearch new social media platforms, trends, and industry opportunitiesProvide feedback from social media trends and research; relay it to business strategistsKnowledge, Skills, and Abilities
Excellent verbal and written communication skillsKnowledge of Google Analytics or similarProficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)Knowledge of Search Engine Optimization (SEO) best practicesExcellent analytical and time-management skillsStrong project management skills with the ability to supervise multiple projectsEducation & Experience
Bachelor's degree in marketing, PR, or related fieldA minimum of three years of social media management experienceStrong B2B marketing background preferredExperience with Hootsuite, Sprout Social, or HubSpotExperience with CanvaExperience with technologies and best practices for web design, web production, and creative design across multiple platformsExperience identifying and creating campaigns for target audience