Bass Pro Shops
Dealership Digital Marketing Manager
Bass Pro Shops, Springfield, Missouri, us, 65897
POSITION SUMMARY :
White River Marine Group Dealership Digital Marketing Manager serves as the authority to lead our digital media and drive leads, traffic and awareness for our boating business. This role develops, implements, tracks and optimizes our digital marketing campaigns across multiple channels. The position requires a strong grasp of current marketing tools and strategies, leading integrated digital marketing campaigns from concept to execution. This role will work with the larger internal marketing team, dealership sales team, external agencies, and other vendor partners to launch campaigns on time, on budget and drive performance.
ESSENTIAL FUNCTIONS:Oversee and execute all responsibilities for the digital marketing team including Paid Search, Display Advertising, Social Advertising, Affiliate Marketing, and assisting other channels as needed.Analyze campaign performance of all digital marketing channels to ensure each is meeting its KPI and ROI objectives as well as monitor campaign budgets in line with goals.Partner with both internal marketing team and external partners to meet key campaign objectives and oversee a strong executional process.Lead the dealership marketing programs for both our independent dealership base along with owned locations.Prepare weekly and monthly reports on digital campaign performance.Perform analyses and forecasting disciplines to determine marketing budget allocation across various marketing programs and campaigns via strong revenue attribution incorporating lead generation, customer valuation, and strategic analysis.Collaborate with internal design team on developing assets needed for advertising.Review landing pages for optimal customer experiences.Identify the latest trends and technologies affecting our industry.Be a key player in development of growth strategies for the business.Provide performance marketing analysis drive our programs such as creative analyses, audience analyses and keyword research as needed.All other duties are assigned.EXPERIENCE/QUALIFICATIONS:
Preferred Degree : Bachelor's degree in marketing, communication, or related field
Experience : 3-5 years of experience in digital marketing
Paid Search, SEO, Display Advertising, and Social Advertising disciplines
KNOWLEDGE, SKILLS AND ABILITY:
Knowledge of Google, Bing, Meta, and other applicable Digital Ad PlatformsGoogle Ads Certification a plusExpertise in Adobe Analytics or Google Analytics and Google Search ConsoleSolid understanding of Dealership Marketing, Lead Generation, E-Commerce, B2C experience preferredDemonstrated ability to develop and execute marketing strategiesExcellent written and verbal communication skillsRequires a high degree of concentration and attention to detail in addition to creative inclinationsTRAVEL REQUIREMENTS: 5%
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.Occasionally walks and stands.Seldom/never lifts up to 50lbs.INDEPENDENT JUDGEMENT :
Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.Full Time Benefits Summary:Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
MedicalDentalVisionHealth Savings AccountFlexible Spending AccountVoluntary benefits401k Retirement SavingsPaid holidaysPaid vacationPaid sick timeBass Pro Cares FundAnd more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.Bass Pro Shops
White River Marine Group Dealership Digital Marketing Manager serves as the authority to lead our digital media and drive leads, traffic and awareness for our boating business. This role develops, implements, tracks and optimizes our digital marketing campaigns across multiple channels. The position requires a strong grasp of current marketing tools and strategies, leading integrated digital marketing campaigns from concept to execution. This role will work with the larger internal marketing team, dealership sales team, external agencies, and other vendor partners to launch campaigns on time, on budget and drive performance.
ESSENTIAL FUNCTIONS:Oversee and execute all responsibilities for the digital marketing team including Paid Search, Display Advertising, Social Advertising, Affiliate Marketing, and assisting other channels as needed.Analyze campaign performance of all digital marketing channels to ensure each is meeting its KPI and ROI objectives as well as monitor campaign budgets in line with goals.Partner with both internal marketing team and external partners to meet key campaign objectives and oversee a strong executional process.Lead the dealership marketing programs for both our independent dealership base along with owned locations.Prepare weekly and monthly reports on digital campaign performance.Perform analyses and forecasting disciplines to determine marketing budget allocation across various marketing programs and campaigns via strong revenue attribution incorporating lead generation, customer valuation, and strategic analysis.Collaborate with internal design team on developing assets needed for advertising.Review landing pages for optimal customer experiences.Identify the latest trends and technologies affecting our industry.Be a key player in development of growth strategies for the business.Provide performance marketing analysis drive our programs such as creative analyses, audience analyses and keyword research as needed.All other duties are assigned.EXPERIENCE/QUALIFICATIONS:
Preferred Degree : Bachelor's degree in marketing, communication, or related field
Experience : 3-5 years of experience in digital marketing
Paid Search, SEO, Display Advertising, and Social Advertising disciplines
KNOWLEDGE, SKILLS AND ABILITY:
Knowledge of Google, Bing, Meta, and other applicable Digital Ad PlatformsGoogle Ads Certification a plusExpertise in Adobe Analytics or Google Analytics and Google Search ConsoleSolid understanding of Dealership Marketing, Lead Generation, E-Commerce, B2C experience preferredDemonstrated ability to develop and execute marketing strategiesExcellent written and verbal communication skillsRequires a high degree of concentration and attention to detail in addition to creative inclinationsTRAVEL REQUIREMENTS: 5%
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.Occasionally walks and stands.Seldom/never lifts up to 50lbs.INDEPENDENT JUDGEMENT :
Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.Full Time Benefits Summary:Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
MedicalDentalVisionHealth Savings AccountFlexible Spending AccountVoluntary benefits401k Retirement SavingsPaid holidaysPaid vacationPaid sick timeBass Pro Cares FundAnd more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.Bass Pro Shops