GreyNoise Intelligence, Inc.
Senior Product Marketing Manager
GreyNoise Intelligence, Inc., Mississippi State, Mississippi, us, 39762
The Role
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.We are looking for a seasoned Senior Product Marketing Manager to join our team. You are responsible for helping to define and execute the go-to-market strategy for GreyNoise's products. You will work closely with our executive, product, sales, and marketing teams to ensure our products are well-positioned, have compelling messaging, and our field teams are well-trained on how Greynoise meets the needs of customers. The ideal candidate has a strong background and deep understanding of the security market and a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.
What You Will Do
Market Analysis and Strategy:
Develop and refine product positioning, messaging, and value propositions that resonate with our customers and prospects.
Define and execute go-to-market strategies for new product launches and feature updates.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Product Launch and Management:
Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams.
Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy public relations, analyst relations, and more.
Define and execute a freemium strategy for converting free GreyNoise users into paying customers.
Monitor product performance and customer feedback to inform product development and marketing strategies.
Sales Enablement:
Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more.
Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively.
Content and Communications:
Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more.
Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates.
Customer Engagement:
Regularly gather feedback from customers to inform product and GTM strategy.
Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.
What You Will Bring
Experience:
Minimum of 5 years of experience in SaaS product marketing, content marketing, product management, or sales engineering. Security industry experience is strongly preferred.
Skills, competencies, and traits:
Deep understanding of cybersecurity technologies, market trends, and customer pain points.
Proven track record of successfully launching and marketing technical products.
Excellent communication (both written and oral) and presentation skills, with the ability to convey complex concepts in a clear and compelling manner.
Strong analytical and strategic thinking skills.
Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment.
Experience with marketing automation tools, CRM systems, and analytics tools is preferred.
Results-oriented with a strong focus on achieving goals that drive business growth.
Collaborative team player with a proactive and positive attitude.
Passionate about cybersecurity and committed to staying current with industry trends and best practices.
#J-18808-Ljbffr
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.We are looking for a seasoned Senior Product Marketing Manager to join our team. You are responsible for helping to define and execute the go-to-market strategy for GreyNoise's products. You will work closely with our executive, product, sales, and marketing teams to ensure our products are well-positioned, have compelling messaging, and our field teams are well-trained on how Greynoise meets the needs of customers. The ideal candidate has a strong background and deep understanding of the security market and a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.
What You Will Do
Market Analysis and Strategy:
Develop and refine product positioning, messaging, and value propositions that resonate with our customers and prospects.
Define and execute go-to-market strategies for new product launches and feature updates.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Product Launch and Management:
Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams.
Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy public relations, analyst relations, and more.
Define and execute a freemium strategy for converting free GreyNoise users into paying customers.
Monitor product performance and customer feedback to inform product development and marketing strategies.
Sales Enablement:
Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more.
Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively.
Content and Communications:
Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more.
Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates.
Customer Engagement:
Regularly gather feedback from customers to inform product and GTM strategy.
Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.
What You Will Bring
Experience:
Minimum of 5 years of experience in SaaS product marketing, content marketing, product management, or sales engineering. Security industry experience is strongly preferred.
Skills, competencies, and traits:
Deep understanding of cybersecurity technologies, market trends, and customer pain points.
Proven track record of successfully launching and marketing technical products.
Excellent communication (both written and oral) and presentation skills, with the ability to convey complex concepts in a clear and compelling manner.
Strong analytical and strategic thinking skills.
Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment.
Experience with marketing automation tools, CRM systems, and analytics tools is preferred.
Results-oriented with a strong focus on achieving goals that drive business growth.
Collaborative team player with a proactive and positive attitude.
Passionate about cybersecurity and committed to staying current with industry trends and best practices.
#J-18808-Ljbffr