Yahoo
Video Partnership and Promotions Manager
Yahoo, New York, New York, us, 10261
Yahoo Finance is the world's #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.The Video Partnership and Promotions Manager will play a pivotal role in improving promotional focus and lead time for Yahoo Finance video and audio programming across third-party platforms and linear video channels, working with YF's off-site distribution partners to drive awareness and viewership.The ideal candidate for this role has a proven track record of executing similar programs for other brands seeking to achieve similar goals in new audio and video distribution channels. This includes the fast-evolving world of "connected TV, " a term that embraces "over the top" channels delivered via set top boxes, third party apps, free over the air "diginets" and the major platforms offered by Google and YouTube, Amazon and Apple.Working with Yahoo's editorial video team, the manager will develop messaging and partner communications about upcoming shows, news events, and programming themes. The role will rank and articulate to the rest of the organization the priorities of partners and refine the overall positioning of YF's offers in the context of the wider TV audience's interests. The manager will ensure that marketing, communications, business development, data, and sales teams within Yahoo are aware of and energized about YF video initiatives, sharing with them the offsite promotional focuses to align with onsite efforts.You will report to the leader of our Video Programming group. The job will be based in Yahoo Finance's Manhattan headquarters, and regular in-person presence will be essential to effectiveness in the role.More about the role:
Strategic Partnership Support: Identify, evaluate, and negotiate key promotional tactics that will drive growth, brand visibility, and audience engagement for Yahoo! Finance channel.Promotional Strategy & Execution: Design and implement comprehensive marketing strategies that align with the company's overall programming objectives. Oversee the execution of partnership marketing initiatives, ensuring timely delivery and alignment with brand guidelines.Collaborate with Internal Teams (marketing, programming, business development, designers, video editors, ad ops, etc) to create integrated tactics and campaigns that leverage the partnerships platforms to promote Yahoo! Finance programming content.Relationship Management: Build and maintain strong relationships with partners. Act as the primary point of contact for all partnership marketing and barter-related inquiries and communications. Ensure regular communication of changes to programming and new additions to the offer, and flag any rising issues to business-development colleagues.Audience Growth and Engagement: Develop strategies to attract and retain diverse audience, including individual investors and financial professionals.Marketing Research and Trends: Stay abreast of industry trends, competitive landscape and emerging opportunities in the streaming space.
Basic Qualifications:5-7 years of experience. A self-starter who can proactively and independently drive progress across multiple collaborator groups; highly collaborative, self-driven, and able to navigate through ambiguity.Additional Qualifications:
Ability to bring a partner-focused perspective to bear to influence broader company decision making.Effective communicator with a confident and collaborative style, adept at aligning internal and external partners, extremely responsive and effective with both written and verbal communication.Present partnership marketing initiatives to senior-level management, providing strategic insights and data-driven recommendations to drive business growth.Familiarity with marketing technologies, customer segmentation, and digital marketing channels.Leadership and team management skills.Strong project organizational skills and the ability to prioritize and meet deadlines.
Knowledge, Skills & Abilities:Highly organized with strong attention to detailExcellent written and verbal communication skillsStrong work ethic and team-oriented attitudeMust function at a high level in a fast-paced, dynamic environmentAbility to simultaneously manage multiple prioritiesSelf-sufficient, proactive, and solutions orientedSkilled in all aspects of account management and partner/client serviceYahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.The compensation for this position ranges from $90, 750.00 - $188, 750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.If you're curious about how this factors into this role, please discuss with the recruiter.Currently work for Yahoo? Please apply on our internal career site.Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Minimum Salary: 0.00 Maximum Salary: 0.00 Salary Unit: Yearly
Strategic Partnership Support: Identify, evaluate, and negotiate key promotional tactics that will drive growth, brand visibility, and audience engagement for Yahoo! Finance channel.Promotional Strategy & Execution: Design and implement comprehensive marketing strategies that align with the company's overall programming objectives. Oversee the execution of partnership marketing initiatives, ensuring timely delivery and alignment with brand guidelines.Collaborate with Internal Teams (marketing, programming, business development, designers, video editors, ad ops, etc) to create integrated tactics and campaigns that leverage the partnerships platforms to promote Yahoo! Finance programming content.Relationship Management: Build and maintain strong relationships with partners. Act as the primary point of contact for all partnership marketing and barter-related inquiries and communications. Ensure regular communication of changes to programming and new additions to the offer, and flag any rising issues to business-development colleagues.Audience Growth and Engagement: Develop strategies to attract and retain diverse audience, including individual investors and financial professionals.Marketing Research and Trends: Stay abreast of industry trends, competitive landscape and emerging opportunities in the streaming space.
Basic Qualifications:5-7 years of experience. A self-starter who can proactively and independently drive progress across multiple collaborator groups; highly collaborative, self-driven, and able to navigate through ambiguity.Additional Qualifications:
Ability to bring a partner-focused perspective to bear to influence broader company decision making.Effective communicator with a confident and collaborative style, adept at aligning internal and external partners, extremely responsive and effective with both written and verbal communication.Present partnership marketing initiatives to senior-level management, providing strategic insights and data-driven recommendations to drive business growth.Familiarity with marketing technologies, customer segmentation, and digital marketing channels.Leadership and team management skills.Strong project organizational skills and the ability to prioritize and meet deadlines.
Knowledge, Skills & Abilities:Highly organized with strong attention to detailExcellent written and verbal communication skillsStrong work ethic and team-oriented attitudeMust function at a high level in a fast-paced, dynamic environmentAbility to simultaneously manage multiple prioritiesSelf-sufficient, proactive, and solutions orientedSkilled in all aspects of account management and partner/client serviceYahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.The compensation for this position ranges from $90, 750.00 - $188, 750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.If you're curious about how this factors into this role, please discuss with the recruiter.Currently work for Yahoo? Please apply on our internal career site.Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Minimum Salary: 0.00 Maximum Salary: 0.00 Salary Unit: Yearly