Head of Marketing

Join a fast-growing HVAC company and lead the marketing strategy and execution. At Call Dad AC and Heating, We're not just fixers - we're family. We support, communicate, and deliver on every call. Big solutions from small acts, and always a dad joke at the ready. That's the Call Dad way!Overview:Call Dad AC and Heating is looking for a Head of Marketing to join our team and help us grow our brand awareness, customer base, and revenue. You will be responsible for developing and implementing the marketing vision, strategy, and plan, as well as managing the marketing budget and resources. You will also work closely with other departments, such as Customer Service, Sales, and Operations, to ensure a seamless and satisfying customer experience across all touch points.Responsibilities:Develop and execute the marketing strategy, goals, and metrics, in line with the company's vision, mission, and valuesManage and optimize the marketing budget and resources, ensuring efficiency and effectivenessCreate and implement engaging brand campaigns and initiatives that increase awareness, engagement, loyalty, and advocacy among our target audiencesDevelop and nurture all email, PPL, and social media marketing for the companyUse and manage our marketing technology platforms effectively, such as ServiceTitan, Google Ads, and Google AnalyticsWork the appropriate individuals to create graphics, photos, and videos for various marketing channels and materialsOversee all social media pages and ensure regular content is created that showcases our products, services, values, and customer storiesDevelop and execute a continuous content promotion strategy, using SEO, PPC, PR, and influencer marketing tacticsWork with the sales team on lead generation, qualification, and marketing-to-sales handoff processes to ensure we are achieving our budget lead countWork with the customer service team on providing feedback to enhance all marketing effortsOrganize and implement all community outreach programs, such as sponsoring youth sports in our marketsSupport all company eventsBuild and sustain strong relationships with internal and external stakeholders, such as customers, partners, media, and vendorsMaintain and uphold the brand identity, voice, tone, and style across all marketing channels and materialsStay informed on the latest marketing trends, best practices, and tools, and share learnings and recommendations with the team and the companyReport on key results and predetermined KPIs, such as website traffic, lead generation, conversion rates, customer satisfaction, and ROIPerform any other tasks assigned by the Senior Leadership Team to facilitate the company's goals and objectivesRequirements:Bachelor's degree in marketing, communication, business, or related fieldAt least 5 years of experience in marketing, preferably in the HVAC or home services industryProven track record of developing and executing successful marketing campaigns and strategiesStrong knowledge and skills in marketing technology platforms, such as ServiceTitan, Google Ads, and Google AnalyticsProficient in graphic design, photo, and video editing tools, such as Photoshop, Canva, and Premiere ProExcellent communication, presentation, and writing skills, with attention to detail and consistencyCreative, analytical, and strategic thinking, with the ability to solve problems and make data-driven decisionsCollaborative, adaptable, and customer-oriented, with the ability to work well with different teams and stakeholdersPassionate, driven, and self-motivated, with the ability to take initiative and work independentlyAwareness and alignment with the company's vision, mission, and values