Social Media Marketing Specialist

Location: Greenwich, CTSchedule: Full-Time, Tuesday - SaturdayManfredi Jewels, one of the premier independent watch and jewelry retailers in the U.S., is seeking a dynamic and talented Digital Marketing Associate to join our team. This is an in-person role at our Greenwich, CT location, where you'll play a crucial part in growing our 34-year-old family-run business.Key Responsibilities:Social Media Management:Lead social media strategy, from ideation to content creation, implementation, and reporting.Build and nurture digital communities across platforms, enhancing engagement and brand image.Manage the content calendar; create, schedule, and publish compelling daily content on Instagram, Facebook, TikTok, Pinterest, and X, with a focus on boosting engagement, conversions, and traffic.Produce and edit high-quality video content that aligns with brand aesthetics and guidelines.Collaborate with sales and marketing teams to create monthly e-blasts for holidays, events, and featured brands.Brand Management:Adhere to and implement brand guidelines for key partners like Rolex, Tudor, and Parmigiani, including content creation, posting schedules, and response management.Work with in-store teams to capture and promote authentic content that boosts brand engagement.Content Creation:Drive digital media content creation, with a focus on social media and video.Utilize tools like Canva to design visually appealing posts, stories, and promotional materials, including emails, invitations, banners, and posters.Inventory Management:Oversee Shopify inventory, adjusting product quantities daily on our e-commerce site.Optimize product display on , improving images, titles, descriptions, layout, and tags to drive sales.Handle additional duties as assigned by the Manager.Additional Responsibilities:Respond to social media messages and inquiries within specified timeframes.Coordinate with external and internal teams to launch new initiatives like the Pre-Owned Email Blast and TikTok postings.Update Airtable for banner placements and prioritize orders based on monthly brand requirements.Qualifications:Bachelor's degree required.Excellent communication and interpersonal skills.Proficiency in MS Office Suite, Shopify, Canva, CRM systems, and digital marketing platforms.